Ppc Ad Testing

  • Why You Can’t Just Trust Your Split Test Stats

    … design and copywriting. Think about the difference in intent and quality from sources such as : Mobile vs. desktop traffic Ad vs. organic traffic Facebook (everyday users) vs. Facebook ads Warm vs. cold traffic Weekend vs. weekday traffic Sometimes you are able to drill down to compare apples to apples (especially with Google Analytics…

    Adam Lundquist/ PPC Hero- 5 readers -
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