Ppc Ad Testing

  • Why You Can’t Just Trust Your Split Test Stats

    … those stats! A true split test means that the variables run at the same time and under the same circumstances. If you have an ad “a” running for one week, followed by ad “b” running the week after – then your split test has been compromised. The world changes quickly and the events, situations, and competitor ads that influence your experiment…

    Adam Lundquist/ PPC Hero- 5 readers -