Ppc Advice

    • 5 Lessons I’ve Learned (the hard way) in CRO

      November 15, 2017 Approaching an anniversary commemorating the time I’ve spent in the glorious arena of conversion rate optimization under the umbrella of a stellar PPC agency (#8 on AdAge’s Best Places to Work list), I wanted to take this small corner of the Interwebs to share a few key lessons with you all. Why? Because I am a doer. I learn by doing. Thus, I tend to make mistakes.

      PPC Heroin Paid Search- 7 readers -
  • Why Brand Ad Campaigns Are Important

    … October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name…

    PPC Heroin Paid Search SEO- 14 readers -
  • How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

    … There are multiple approaches and strategies to organizing Shopping campaigns for PPC. All of these will vary greatly depending on the brand, the number of products, the price of products, the type of products, feed organization, and the list keeps going. However, I have narrowed account-wide Shopping structures down to two options. Again, these…

    PPC Hero- 4 readers -
  • Why Every PPC Specialist Should Experience Client Facing Roles

    … October 11, 2017 As PPCer’s, our best asset is being able to drive trackable advertising performance for companies and clients. We learn our industry, adapt to changes, hone our skills and expand our knowledge of the array of tactics to deliver the best results. We learn processes, “hacks” and ways that work for us across a multitude of clients…

    PPC Heroin Paid Search- 11 readers -
  • 4 Things I Learned as a New Hire at a PPC Agency

    … October 9, 2017 Six months ago, I embarked on a journey. I became The New Kid at Hanapin Marketing, and in the time that I’ve been here I’ve learned more than I could have imagined about the beautiful world of PPC advertising. Along the way, I found that a few key lessons could get me through the chaos of PPC account management and production…

    PPC Heroin Paid Search- 11 readers -
  • Mastering The Transition To PPC Account Manager

    … have compiled their advice here. Here we go… Organization The importance of organization cannot be overstated. As a production member of the team, routine tasks were assigned by the account manager. So, in the transition to account manager, these tasks are no longer assigned but still need to be done. Organization ensures these tasks are completed…

    PPC Heroin Paid Search- 15 readers -
  • You may be a potential nightmare PPC client if…

    … of this post is not simply to gather constituents from the various PPC agencies out there who want to moan about poor relationships around beers in a dimly lit pool hall. The purpose is to genuinely attempt to speak to people who are selling PPC, as well as to speak to those looking for a new PPC agency. I want to encourage us to avoid certain…

    Kirk Williams/ PPC Heroin Paid Search- 20 readers -
  • A PPC Account Manager’s Checklist

    … down into more of a general scale with a few specific examples. Again, whether you are brand new to PPC or a paid advertising pro at a crossroads, this list should hopefully help organize your thoughts and get those PPC optimization gears turning. SQRs The first on my list is search query reports. SQRs are among the most basic PPC optimizations…

    PPC Heroin Paid Search- 17 readers -
  • Prioritizing Your PPC Platform Needs

    … August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management. Ask the Right…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • The PPC Puzzle: A Checklist

    … August 7, 2017 Entering in the PPC world can be intimidating: there’s the terminology to grasp, there’s the formulas to memorize, there’s the clients to manage, there’s the reports to build, there’s the numbers to check and recheck, there’s the client industries to understand… The checklist, notes, and post-it reminders seem endless…

    PPC Hero- 9 readers -
  • 16 Commonly Asked PPC Questions (And Answers)

    … August 3, 2017 Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers, people attending digital marketing…

    Carrie Albright/ PPC Heroin Affiliate Paid Search- 20 readers -
  • PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!

    … July 19, 2017 In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across a number of states…

    PPC Heroin Paid Search- 16 readers -
  • PPC Advice Column

    … July 10, 2017 Hi PPC Hero Readers! I’m piloting a PPC Advice Column right here on our blog. I’m looking for readers to submit their account woes in the style of a cheesy love advice column and I will respond to a handful of inquiries in a follow-up blog post on July 19th. For instance a submission could look like this: Dear Dani, I have…

    PPC Heroin Paid Search- 16 readers -