Ppc Advice

    • Getting The Ball Rolling – Account Analysis

      The hardest step to take is the first one. PPC account analysis is the same way. A request for an account analysis sends me into analysis paralysis. The necessity of an account deep dive can manifest for a variety of reasons. Before you succumb to analysis paralysis, read through these simple account analysis steps to help get the analysis ball rolling.

      PPC Heroin Affiliate Paid Search- 17 readers -
    • Roadmap for a Solid B2B Facebook Advertising Strategy

      Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether facebook ads would be a beneficial use of their ad spend dollars. I’m here with good news! I have seen success with B2B clients in facebook firsthand, and it boils down to ensuring that a solid st ...

      PPC Heroin Affiliate Social Paid Search- 14 readers -
    • Top 3 AdWords Updates of 2017

      Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more.

      PPC Hero- 9 readers -
  • Your Guide to Getting Organized for PPC Success

    … in the new-to-me landscape of PPC management. As I made my list, I took a holistic approach that I’d like to share with you. My strategies fell into four categories – organization of my space, my time, my resources, and my workload. Organizing Your Space 1. Ensure you always have the tools you need. Keep an organized space dedicated to an abundance…

    PPC Heroin Paid Search- 10 readers -
  • A Reminder About Work-Life Balance

    … no expert on this topic, I’ve generally found myself to be someone who is significantly less stressed than average. That ability to separate work from the rest of my life has a large role to play in that. Consider this a friendly reminder that it’s okay to have a life that doesn’t revolve around PPC! Work-Life Balance, PPC, and You Work-life balance…

    PPC Hero- 7 readers -
  • 5 Lessons I’ve Learned (the hard way) in CRO

    … November 15, 2017 Approaching an anniversary commemorating the time I’ve spent in the glorious arena of conversion rate optimization under the umbrella of a stellar PPC agency (#8 on AdAge’s Best Places to Work list), I wanted to take this small corner of the Interwebs to share a few key lessons with you all. Why? Because I am a doer. I learn…

    PPC Heroin Paid Search- 9 readers -
  • Why Brand Ad Campaigns Are Important

    … October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name…

    PPC Heroin Paid Search SEO- 15 readers -
  • How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

    … around organizing through priority tiers. In this case, we will have three tiers that align with the three campaign priority settings for Shopping: High, Medium, and Low. (Disclaimer: This is not a post about organization within a Shopping campaign. Rather, it is about how you should organize your campaigns to work together within an account…

    PPC Hero- 4 readers -
  • Why Every PPC Specialist Should Experience Client Facing Roles

    … of clients. However, what I have learned over the years is that to go from being a good PPC Manager, to a great one, is spending the time working directly with clients and stakeholders. Today, we are going to outline some of the reasons I believe that everyone in PPC, regardless of position, experience or industry, should experience a client facing role…

    PPC Heroin Paid Search- 11 readers -
  • 4 Things I Learned as a New Hire at a PPC Agency

    … October 9, 2017 Six months ago, I embarked on a journey. I became The New Kid at Hanapin Marketing, and in the time that I’ve been here I’ve learned more than I could have imagined about the beautiful world of PPC advertising. Along the way, I found that a few key lessons could get me through the chaos of PPC account management and production…

    PPC Heroin Paid Search- 11 readers -
  • Mastering The Transition To PPC Account Manager

    … September 18, 2017 Having recently become an account manager, my mind has been buzzing with optimization opportunities, strategy initiatives, and communication styles. With all of the ppc possibilities, where does one start?! Friends and coworkers, who have mastered the transition to account manager, shared their tips and tricks with me. I…

    PPC Heroin Paid Search- 15 readers -
  • You may be a potential nightmare PPC client if…

    … of this post is not simply to gather constituents from the various PPC agencies out there who want to moan about poor relationships around beers in a dimly lit pool hall. The purpose is to genuinely attempt to speak to people who are selling PPC, as well as to speak to those looking for a new PPC agency. I want to encourage us to avoid certain…

    Kirk Williams/ PPC Heroin Paid Search- 20 readers -
  • A PPC Account Manager’s Checklist

    … down into more of a general scale with a few specific examples. Again, whether you are brand new to PPC or a paid advertising pro at a crossroads, this list should hopefully help organize your thoughts and get those PPC optimization gears turning. SQRs The first on my list is search query reports. SQRs are among the most basic PPC optimizations…

    PPC Heroin Paid Search- 17 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • The PPC Puzzle: A Checklist

    … August 7, 2017 Entering in the PPC world can be intimidating: there’s the terminology to grasp, there’s the formulas to memorize, there’s the clients to manage, there’s the reports to build, there’s the numbers to check and recheck, there’s the client industries to understand… The checklist, notes, and post-it reminders seem endless…

    PPC Hero- 9 readers -
  • PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!

    … July 19, 2017 In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across a number of states…

    PPC Heroin Paid Search- 16 readers -
  • PPC Advice Column

    … July 10, 2017 Hi PPC Hero Readers! I’m piloting a PPC Advice Column right here on our blog. I’m looking for readers to submit their account woes in the style of a cheesy love advice column and I will respond to a handful of inquiries in a follow-up blog post on July 19th. For instance a submission could look like this: Dear Dani, I have…

    PPC Heroin Paid Search- 16 readers -
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