Ppc And Excel

  • #HeroConf Presentation: Leveraging Geography for PPC Success

    Last week, I had the opportunity to speak about optimizing for geography at HeroConf. In case you missed my panel, or would like to reference it, you can find it below! I’ve done my best to summarize it in this post and would love to hear any questions that you might have in the comments section. Unfortunately, when we take over accounts, we generally see that geography was se ...

    Amy Bishop/ Clix Marketing PPC Blog- 20 readers -
  • Using Pivot Tables to Visualize Search Query Mismatches

    … regularly, but there are some nice visualizations you can do if you export it to Excel – it’s helped me demonstrate how matching works more than once to a client who is new to it. Sometimes it’s one keyword whose poor performance is baffling, and other times you’re just wanting to figure out where to zero in first. If you aren’t overly familiar…

    Clix Marketing PPC Blogin Affiliate Paid Search- 13 readers -
  • Increasing PPC Efficiency With Excel

    … performance! Today’s post features a few Excel tricks and formulas that every paid search professional should be familiar with, to work as quickly and efficiently as possible! Excel Shortcuts Although they may seem basic, we’d be remiss if we didn’t mention the time savings achieved with Excel shortcuts. We’ve listed a few of the simplest below…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 56 readers -