Ppc And Seo

    • How To Deal With Lost Traffic When Launching A New Website

      April 21, 2017 A client we work with here at Hanapin Marketing recently launched a new website (design and new domain) and while we followed Your PPC Checklist For A New Website Launch to prepare for “what to do prior to launch,” we were left with the questions. Now what? What clients and articles seem to miss is the “what next?” You launched your site, you followed the be ...

      PPC Heroin Paid Search How To's- 15 readers -
  • Why We Need to Start Talking “Share of SERP”

    … for satisfied customers If you can – insert the “5 start review” widget into your SEO snippets to show off your reviews on your links And let’s be clear – these are only 2 of the many diverse link types that you need to be targeting on the SERP. Takeaways As we’ve discussed, there’s more than one way to get your brand on to the first page of Google…

    PPC Hero- 17 readers -
  • Balancing Volume, Competition, And Intent To Find The Right Keyword

    … September 15, 2016 SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come…

    PPC Heroin Paid Search- 10 readers -
  • Your Purpose is the key to Select between SEO and PPC

    … The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is without any sort of cost paid to the Search Engine while traffic generated from PPC comes with a certain cost which the client needs to pay to the Search Engine (as the name implies you have to pay a cost per each…

    ppc.org- 16 readers -
  • How PPC Helps Your SEO Efforts

    … Last week we touched upon how to use PPC for Email Marketing. Today we’re going to discuss how PPC can help your Search Engine Optimization (SEO) efforts. PPC & SEO PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from…

    Amanda West Bookwalter/ PPC Heroin Paid Search SEO EMail How To's- 4 readers -
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