Ppc And Seo

  • How To Deal With Lost Traffic When Launching A New Website

    … April 21, 2017 A client we work with here at Hanapin Marketing recently launched a new website (design and new domain) and while we followed Your PPC Checklist For A New Website Launch to prepare for “what to do prior to launch,” we were left with the questions. Now what? What clients and articles seem to miss is the “what next?” You…

    PPC Heroin Paid Search How To's- 17 readers -
  • Why We Need to Start Talking “Share of SERP”

    …. All you really need to know is that optimizing for more universal search practices and more social engagement will also prime your publications for ranking in the Google Knowledge Graph. The K. Graph prioritizes relevancy, search intent, search context, internal linking structure, and social engagements. If you can impress and rank in the K…

    PPC Hero- 20 readers -
  • Balancing Volume, Competition, And Intent To Find The Right Keyword

    … September 15, 2016 SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come…

    PPC Heroin Paid Search- 10 readers -
  • Your Purpose is the key to Select between SEO and PPC

    … The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is without any sort of cost paid to the Search Engine while traffic generated from PPC comes with a certain cost which the client needs to pay to the Search Engine (as the name implies you have to pay a cost per each…

    ppc.org- 19 readers -
  • How PPC Helps Your SEO Efforts

    Last week we touched upon how to use PPC for Email Marketing. Today we’re going to discuss how PPC can help your Search Engine Optimization (SEO) efforts. PPC & SEO PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from ad copy testing is the most compelling to users.

    Amanda West Bookwalter/ PPC Hero- 5 readers -
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