- Our Blog
March 17, 2017 If you’ve been keeping an eye on recent digital marketing trends, you’ve probably heard of omni-channel. You may think of it as the future of digital marketing. Or, you might think of it as the fanciest new way to burn your money and grey your hair. There is a strange taboo association with omni-channel marketing strategies.
… September 15, 2016 SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come…
… The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is without any sort of cost paid to the Search Engine while traffic generated from PPC comes with a certain cost which the client needs to pay to the Search Engine (as the name implies you have to pay a cost per each…
… ad copy testing is the most compelling to users. All of this valuable information can then be used to develop your natural search optimization strategy. Instead of guessing which keywords and phrases will work and drive sales, you’ll have actual dollar signs attached to keywords through your paid search efforts. Extracting key insights from PPC…