Ppc Audiences

  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    … 2014 has been an amazing year in paid search. AdWords and Bing Ads made some great strides with their features and interfaces (my personal favorite being AdWords ad customizers). Social platforms began experimenting with new features, including Twitter allowing the ability to make purchases directly from the interface. Finally, and maybe most…

    Matt Umbro/ PPC Heroin Social Paid Search- 6 readers -
  • Moving Beyond Keyword Targeting In 2015

    … lawyer client whose average Search CPC is $12.68 while the average Display CPC is $1.79. Feed-Based Advertising Google Shopping, Bing PLAs, and comparison-shopping sites like Shopping.com all use a product feed to dynamically create ads based on search queries. This structure creates a highly relevant experience for the user, and lets them see…

    Amanda West Bookwalter/ PPC Hero- 7 readers -