Ppc Audiences

  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    … importantly, the PPC community continued to come up with new and innovative ideas to improve client performance. As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year. Those three suggestions included: Make PLAs the priority Start strong with remarketing…

    Matt Umbro/ PPC Heroin Social Paid Search- 6 readers -
  • Moving Beyond Keyword Targeting In 2015

    … goal of Google is really to run your PPC account for you, so this is one tool that lets them get closer to this goal. Audience Targeting One really amazing trend we’re seeing is the use of user behaviors and personas for targeting. For instance, in-market segments on the GDN. Google knows when you’re about to buy a house based on your browsing…

    Amanda West Bookwalter/ PPC Hero- 7 readers -