Ppc Audiences

  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    … advertiser must be running Google Shopping campaigns. In the majority of accounts I’ve worked on over the years, Shopping campaigns produce the best ROI and are consistent top converters. They may not work for everybody, but I’ve yet to come across an account where Shopping wasn’t an integral piece of the overall PPC strategy. PLAs will continue…

    Matt Umbro/ PPC Heroin Social Paid Search- 5 readers -
  • Moving Beyond Keyword Targeting In 2015

    … lawyer client whose average Search CPC is $12.68 while the average Display CPC is $1.79. Feed-Based Advertising Google Shopping, Bing PLAs, and comparison-shopping sites like Shopping.com all use a product feed to dynamically create ads based on search queries. This structure creates a highly relevant experience for the user, and lets them see…

    Amanda West Bookwalter/ PPC Hero- 7 readers -