Ppc Audiences

  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    … to be crucial in 2015 and most likely be the top revenue generators in accounts. However, Google won’t be the only PLA platform that advertisers should focus. I fully expect that Amazon and Bing Product Ads will show growth in 2015. After going somewhat under the radar in 2014, these platforms have been making improvements in an effort to capture some…

    Matt Umbro/ PPC Heroin Social Paid Search- 4 readers -
  • Moving Beyond Keyword Targeting In 2015

    … Series week continues at PPC Hero as we try to write about the same topic every day. This week’s topic is predictions for 2015. When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant, and there are so many new alternatives to targeting ads. I fully expect all the new features…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
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