Ppc Audiences

    • How To Find The Right PPC Audiences

      June 2, 2017 When I am working on an account and trying to optimize the campaigns to the fullest potential, I get stuck in a rut of looking at keywords, bids, and budgets. While these are great and essential ways to create efficient spend in your account, you are treating all users the same. Once you open up the Audience Insights report and think about how to segment your au ...

      PPC Heroin Social Paid Search How To's- 17 readers -
  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    … to be crucial in 2015 and most likely be the top revenue generators in accounts. However, Google won’t be the only PLA platform that advertisers should focus. I fully expect that Amazon and Bing Product Ads will show growth in 2015. After going somewhat under the radar in 2014, these platforms have been making improvements in an effort to capture some…

    Matt Umbro/ PPC Heroin Social Paid Search- 6 readers -
  • Moving Beyond Keyword Targeting In 2015

    … goal of Google is really to run your PPC account for you, so this is one tool that lets them get closer to this goal. Audience Targeting One really amazing trend we’re seeing is the use of user behaviors and personas for targeting. For instance, in-market segments on the GDN. Google knows when you’re about to buy a house based on your browsing…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
Get the top posts daily into your mailbox!