Ppc Bid Management

  • The Impact of Campaign Structure on Bid Management – Part II

    … The second most common structural issue impacting bidding performance is a lack of statistically significant volume necessary to make accurate predictions. Yes, I’m talking about long-tail keywords. These tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways. Let me start with the most severe…

    Miles Olsen/ PPC Hero- 7 readers -
  • The Impact of Campaign Structure on Bid Management – Part I

    … terms (free coupons), more specific product terms (shampoo coupons), and highly specific brand terms (Pantene coupons). Note that only the third search term for “free coupons” was matched as the advertiser intended. In the first and second search term, Google chose to match to the more general term even though a keyword with a better match…

    Miles Olsen/ PPC Heroin Google- 6 readers -