Ppc Bid Management

  • The Impact of Campaign Structure on Bid Management – Part II

    … The second most common structural issue impacting bidding performance is a lack of statistically significant volume necessary to make accurate predictions. Yes, I’m talking about long-tail keywords. These tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways. Let me start with the most severe…

    Miles Olsen/ PPC Hero- 10 readers -
  • The Impact of Campaign Structure on Bid Management – Part I

    … don’t match, and thus we run into problems. Consider an education advertiser bidding on the broad match keyword ‘dental hygienist school’. This keyword may be getting matched to searches for both ‘industrial hygiene school’ and ‘dental hygiene school’. These search terms will certainly have vastly different conversion rates. If one keyword…

    Miles Olsen/ PPC Heroin Google- 7 readers -
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