Ppc Bids

  • The Necessity of Regular Bid Changes

    … symptoms of overpaying for conversions. Sometimes it is necessary because lead quantity or revenue is more important than spend but this tactic is not often sustainable over the long term. When it comes to routine bid management, the basic concept it to regularly evaluate performance and adjust the bids accordingly. If CPA is too high, reduce…

    Jacob Fairclough/ PPC Hero- 4 readers -