Ppc Blog

  • My 4 Favorite Google Analytics Reports for PPC Optimization

    … ways to use Google Analytics to help optimize my PPC performance. Top Conversion Paths I’m a big fan of top conversion paths as they give a visual representation of the route users took to convert on your site. Depending on the parameters you choose, you can easily see source, medium, campaign, or even keyword path users took to finally convert…

    Clix Marketing PPC Blogin Paid Search Google- 28 readers -
  • 3 Rules To Write Better Ad Copy

    … they wanted to say. Tweets max out at 140 characters. As a PPC professional, I just laughed to myself. I thought that 160 or 140 characters was voluminous. I could say what I needed to say and have room top spare. Why? Because I’d been writing PPC ads for years. I’d been selling products/services with just 95 characters! Writing Better Ad Copy Many…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 5 readers -