Ppc Blog

  • My 4 Favorite Google Analytics Reports for PPC Optimization

    … As a search marketer, we’re constantly reviewing and optimizing campaigns to improve performance. But at times we can get a bit myopic and focus only on the performance found in the advertising platforms themselves. In an effort to broaden some horizons and refresh those others who’ve travelled there before, I’m going to share my four favorite…

    Clix Marketing PPC Blogin Paid Search Google- 18 readers -
  • 3 Rules To Write Better Ad Copy

    …? Perhaps it looked something like this: Image via Wordstream.com When all the ads look the same, how will you stand out from the competition? Are you willing to bid enough to get that #1 position so that you get the click? It shouldn’t have to come to that (though Google’s bottom line would appreciate it) You need to dig down to the core…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 1 readers -