Ppc Blog Posts

    • Stop Neglecting These 4 AdWords Features

      Ahh, the time-honored mantra of “A _____’s work is never done.” It turns out if you search for “job is never done” and pull up images, everyone is apparently busier than everyone else. A curious paradox, but we’ll leave that alone. The obvious ones include “woman, mother, man, marketer, and teacher” just to name a few. But, did you know that “The Emperor’s” work is never done? Ditto for a “diva.

      Mike Fitterer/ Portent, Incin Paid Search- 15 readers -
  • 6 Little Steps to Create a Killer PPC Landing Page

    … to get your target audience take take an action by hitting the right triggers. That’s it. Now, I’m no expert when it comes to brewing beer, but it turns out I do know a bit about landing pages. In this post I’ll cover the basic recipe for a great dedicated PPC landing page. And we’ll hone in on scenarios where a singular call-to-action makes sense…

    Mike Fitterer/ Portent, Incin Paid Search- 15 readers -
  • AdWords is Changing Exact Match…Again

    … Exact match is dead; long live exact match! Last Friday, Google announced that it is “expanding close variant matching to include additional rewording and reordering for exact match keywords.” In other words: “exact match” will not exactly be exact match. If you’re not a PPC nerd, exact match types are used for keywords that the advertiser only…

    Ryan Moothart/ Portent, Incin Paid Search- 21 readers -
  • Are You Over Optimizing Your AdWords Account?

    … already well down the road, it’s never too late. Be Diligent, Yet Patient in PPC Optimization We’ve talked a lot in this post about “not doing too much”. Do not take this as an excuse to be passive, lazy, or reactive in managing your AdWords account. Do not set it and forget it. PPC is a goldmine of actionable. ROI producing data. Use it! But as you…

    Portent, Incin Paid Search- 14 readers -
  • Don’t Fall Off Page One: Heed the Orange Warning in AdWords

    …, some advertisers have even built their PPC strategy exclusively around lower ad and page positioning. So, if your industry’s Page 1 keyword bids are becoming too expensive for you, here are a few key factors that need to be addressed: Are you regularly looking at your Search Terms report for the highest quality and lowest CPA keywords to add…

    Portent, Incin Affiliate Paid Search- 15 readers -
  • It’s Time to Audit Your AdWords Account

    … selection, and so forth. If you feel like you may be overlooking or under-using any of the new tools or best practices here, make time to take that big step back from daily optimization to truly audit your AdWords account before we get too far into the year. Alternatively, you can get a few tips from us at no cost by requesting a free PPC audit from Portent. Just sayin’. The post It’s Time to Audit Your AdWords Account appeared first on Portent. …

    Ryan Moothart/ Portent, Incin Paid Search- 20 readers -
  • 7 Keys to a Successful Mobile PPC Strategy

    … will be wasted. 2. Exclude Mobile Traffic in Display Campaigns Display campaigns are notorious for their poor performance on mobile devices. When a user is on their phone, they’re likely using predominantly apps and will only briefly resort to online browsers to search or research something. Most users don’t enjoy being interrupted and taken out…

    Ryan Moothart/ Portent, Incin Affiliate Paid Search- 24 readers -
  • 5 New AdWords Features You Should Be Using

    … ad’ will be there. Using the responsive ad builder, you can preview your creation and implement the ads directly from the interface. Have any questions about these changes or any other upcoming AdWords updates? Let us know and we can help you out. The post 5 New AdWords Features You Should Be Using appeared first on Portent. …

    Portent, Incin Paid Search- 25 readers -
  • 13 Places to Look on Your Next Google AdWords Account Audit

    … of an AdWords account can be a large task but it doesn’t have to be done all at once. Using the 13 reports, strategies, and optimizations outlined here, marketers can make their way through an audit at a pace that suits their expectations and needs. The post 13 Places to Look on Your Next Google AdWords Account Audit appeared first on Portent. …

    Chad Kearns/ Portent, Incin Paid Search Google- 23 readers -
  • 6 Questions to Ask [Yourself] Before Hiring a PPC Agency

    … in leads, revenue, etc. isn’t what you need, that’s a great forcing function to reexamine your budget and goals with stakeholders and management. Perhaps you don’t know where to begin. Here’s a great resource from a few months back on the Portent blog, all about how to set a PPC budget. In short, start by examining your goals and your current…

    Mike Fitterer/ Portent, Incin Paid Search- 13 readers -
  • Introduction to Amazon Ads Strategy

    …. People trust Amazon, which allows conversion rates to be fairly high. But competition is high for many verticals so do your due diligence. Amazon advertising is a great option but look toward search optimization too. Remember, Amazon is a search engine and can be manipulated just like Google and Bing. If you need help getting started with Amazon advertising or have questions, let us know. The post Introduction to Amazon Ads Strategy appeared first on Portent. …

    Portent, Inc- 12 readers -
  • How to Increase Productivity with Google AdWords Editor

    …. Editor tools like this one are not uncommon. Bing Ads has a tool that is very similar. Facebook Ads has Power Editor. Each has very practical applications, so if you work in the accounts on a regular basis, it’s worth the time to learn how to effectively use the editor tools. The post How to Increase Productivity with Google AdWords Editor appeared first on Portent. …

    Portent, Inc- 15 readers -
  • Product Feed Optimization for Google Shopping

    … Google product category Product link Image link Condition Availability Price GTIN (if applicable) Brand If a product has multiple colors, materials, or sizes there are extra attributes required. How to optimize The purpose of this post isn’t to help you just meet specifications, though. Google has tons of help articles to help you do…

    Portent, Inc- 23 readers -
  • Why Can’t I See My PPC Ads?

    … One of the most common questions our clients ask us when starting a new PPC campaign is “Where are my ads? I searched for my keywords and didn’t see my ad.” This is a reasonable question. They are paying for clicks. So how come they can’t trigger ads themselves? It’s important to understand the internal and external factors that might prevent…

    Chad Kearns/ Portent, Inc- 19 readers -
  • AdWords Call Extensions and When to Use Them

    …! If using the Google forwarding number, track the performance of the call conversions and analyze the data to improve your campaigns. In the end, call extensions are a great way to boost performance. They are simple to implement and are a great way to better understand the behavior of your potential leads. If driving calls is an important goal for your business, setting up call extensions is a simple way to add value. The post AdWords Call Extensions and When to Use Them appeared first on Portent. …

    Portent, Inc- 17 readers -