Ppc Blog Posts

    • Are You Over Optimizing Your AdWords Account?

      I’m going to tell you something that’s a little counterintuitive: you may be hurting your AdWords or general PPC performance by trying to do too much, too fast. This idea doesn’t get a lot of air time because a lot of under-performing AdWords accounts or campaigns trace back to under-optimization or “set it and forget it”, which we all know is the devil.

      Portent, Incin Paid Search- 12 readers -
    • AdWords is Changing Exact Match…Again

      Exact match is dead; long live exact match! Last Friday, Google announced that it is “expanding close variant matching to include additional rewording and reordering for exact match keywords.” In other words: “exact match” will not exactly be exact match. If you’re not a PPC nerd, exact match types are used for keywords that the advertiser only wants triggered if a user’s sea ...

      Ryan Moothart/ Portent, Incin Paid Search- 17 readers -
  • Don’t Fall Off Page One: Heed the Orange Warning in AdWords

    …, some advertisers have even built their PPC strategy exclusively around lower ad and page positioning. So, if your industry’s Page 1 keyword bids are becoming too expensive for you, here are a few key factors that need to be addressed: Are you regularly looking at your Search Terms report for the highest quality and lowest CPA keywords to add…

    Portent, Incin Affiliate Paid Search- 15 readers -
  • It’s Time to Audit Your AdWords Account

    … selection, and so forth. If you feel like you may be overlooking or under-using any of the new tools or best practices here, make time to take that big step back from daily optimization to truly audit your AdWords account before we get too far into the year. Alternatively, you can get a few tips from us at no cost by requesting a free PPC audit from Portent. Just sayin’. The post It’s Time to Audit Your AdWords Account appeared first on Portent. …

    Ryan Moothart/ Portent, Incin Paid Search- 16 readers -
  • 5 New AdWords Features You Should Be Using

    … ad’ will be there. Using the responsive ad builder, you can preview your creation and implement the ads directly from the interface. Have any questions about these changes or any other upcoming AdWords updates? Let us know and we can help you out. The post 5 New AdWords Features You Should Be Using appeared first on Portent. …

    Portent, Incin Paid Search- 19 readers -
  • 13 Places to Look on Your Next Google AdWords Account Audit

    … of an AdWords account can be a large task but it doesn’t have to be done all at once. Using the 13 reports, strategies, and optimizations outlined here, marketers can make their way through an audit at a pace that suits their expectations and needs. The post 13 Places to Look on Your Next Google AdWords Account Audit appeared first on Portent. …

    Chad Kearns/ Portent, Incin Paid Search Google- 20 readers -
  • 6 Questions to Ask [Yourself] Before Hiring a PPC Agency

    … in leads, revenue, etc. isn’t what you need, that’s a great forcing function to reexamine your budget and goals with stakeholders and management. Perhaps you don’t know where to begin. Here’s a great resource from a few months back on the Portent blog, all about how to set a PPC budget. In short, start by examining your goals and your current…

    Mike Fitterer/ Portent, Incin Paid Search- 10 readers -
  • Introduction to Amazon Ads Strategy

    …. People trust Amazon, which allows conversion rates to be fairly high. But competition is high for many verticals so do your due diligence. Amazon advertising is a great option but look toward search optimization too. Remember, Amazon is a search engine and can be manipulated just like Google and Bing. If you need help getting started with Amazon advertising or have questions, let us know. The post Introduction to Amazon Ads Strategy appeared first on Portent. …

    Portent, Inc- 11 readers -
  • How to Increase Productivity with Google AdWords Editor

    …. Editor tools like this one are not uncommon. Bing Ads has a tool that is very similar. Facebook Ads has Power Editor. Each has very practical applications, so if you work in the accounts on a regular basis, it’s worth the time to learn how to effectively use the editor tools. The post How to Increase Productivity with Google AdWords Editor appeared first on Portent. …

    Portent, Inc- 14 readers -
  • Product Feed Optimization for Google Shopping

    … Google product category Product link Image link Condition Availability Price GTIN (if applicable) Brand If a product has multiple colors, materials, or sizes there are extra attributes required. How to optimize The purpose of this post isn’t to help you just meet specifications, though. Google has tons of help articles to help you do…

    Portent, Inc- 23 readers -
  • Why Can’t I See My PPC Ads?

    … they came to, your impression share can drop. After discussing the multitude of reasons why your ads are not showing up when you search for them, you can finally take a deep breath. Instead of hunting in the SERP for your ads, focus on the metrics in AdWords and Bing Ads. That will be a better representation of your ad performance. The post Why Can’t I See My PPC Ads? appeared first on Portent. …

    Chad Kearns/ Portent, Inc- 16 readers -
  • AdWords Call Extensions and When to Use Them

    …! If using the Google forwarding number, track the performance of the call conversions and analyze the data to improve your campaigns. In the end, call extensions are a great way to boost performance. They are simple to implement and are a great way to better understand the behavior of your potential leads. If driving calls is an important goal for your business, setting up call extensions is a simple way to add value. The post AdWords Call Extensions and When to Use Them appeared first on Portent. …

    Portent, Inc- 14 readers -
  • AdWords Changes in 2016: What You Should Care About

    … going on vacation soon, too. Regardless, these tools look pretty darn good to me. Be on the lookout for these features to be released in your account soon if you don’t have access to one or more of them already. The post AdWords Changes in 2016: What You Should Care About appeared first on Portent. …

    Ryan Moothart/ Portent, Incin Paid Search- 21 readers -
  • What are AdWords Location Extensions?

    … of other issues. Remember to always work to improve the overall quality of your account to ensure your location extensions are able to show as often as possible. If you are a local business, location extensions are a vital addition that can boost the results of your campaigns. The post What are AdWords Location Extensions? appeared first on Portent. …

    Portent, Inc- 15 readers -
  • 5 Effective Ways to Use the Google AdWords Keyword Planner

    … many great features that can help you think outside the box and strengthen your keyword lists. There are other third-party keyword research tools out there you can try too. Perhaps the best feature about the Google AdWords Keyword Planner is that it is completely free. It’s hard to beat that. The post 5 Effective Ways to Use the Google AdWords Keyword Planner appeared first on Portent. …

    Portent, Inc- 11 readers -
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