Ppc Blog Posts

    • 6 Little Steps to Create a Killer PPC Landing Page

      As I contemplate the world of dedicated PPC landing pages, and who doesn’t enjoy a good PPC daydream, I can’t help but think they’re a lot like beer. A million varieties but very few really good ones exist. But here’s the thing, if you simply know and do the things that create a great beer every time, you can’t help but put out a great product. The same is 100% true of a great landing page.

      Mike Fitterer/ Portent, Incin Paid Search- 14 readers -
  • AdWords is Changing Exact Match…Again

    … Exact match is dead; long live exact match! Last Friday, Google announced that it is “expanding close variant matching to include additional rewording and reordering for exact match keywords.” In other words: “exact match” will not exactly be exact match. If you’re not a PPC nerd, exact match types are used for keywords that the advertiser only…

    Ryan Moothart/ Portent, Incin Paid Search- 19 readers -
  • Are You Over Optimizing Your AdWords Account?

    … already well down the road, it’s never too late. Be Diligent, Yet Patient in PPC Optimization We’ve talked a lot in this post about “not doing too much”. Do not take this as an excuse to be passive, lazy, or reactive in managing your AdWords account. Do not set it and forget it. PPC is a goldmine of actionable. ROI producing data. Use it! But as you…

    Portent, Incin Paid Search- 14 readers -
  • Don’t Fall Off Page One: Heed the Orange Warning in AdWords

    …, some advertisers have even built their PPC strategy exclusively around lower ad and page positioning. So, if your industry’s Page 1 keyword bids are becoming too expensive for you, here are a few key factors that need to be addressed: Are you regularly looking at your Search Terms report for the highest quality and lowest CPA keywords to add…

    Portent, Incin Affiliate Paid Search- 15 readers -
  • It’s Time to Audit Your AdWords Account

    … selection, and so forth. If you feel like you may be overlooking or under-using any of the new tools or best practices here, make time to take that big step back from daily optimization to truly audit your AdWords account before we get too far into the year. Alternatively, you can get a few tips from us at no cost by requesting a free PPC audit from Portent. Just sayin’. The post It’s Time to Audit Your AdWords Account appeared first on Portent. …

    Ryan Moothart/ Portent, Incin Paid Search- 17 readers -
  • 7 Keys to a Successful Mobile PPC Strategy

    … will be wasted. 2. Exclude Mobile Traffic in Display Campaigns Display campaigns are notorious for their poor performance on mobile devices. When a user is on their phone, they’re likely using predominantly apps and will only briefly resort to online browsers to search or research something. Most users don’t enjoy being interrupted and taken out…

    Ryan Moothart/ Portent, Incin Affiliate Paid Search- 22 readers -
  • 5 New AdWords Features You Should Be Using

    … Google has been rolling out a lot of new features lately. Here is a quick recap of a few of the more significant changes that you should be keeping an eye on. Expanded text ads Google recently launched a new search text ad format that allows advertisers more text per ad as well as a bigger footprint on the SERP. These new ads are called Expanded…

    Portent, Incin Paid Search- 23 readers -
  • 13 Places to Look on Your Next Google AdWords Account Audit

    … Auditing your Google AdWords account on a quarterly or semi-annual basis is a great way to step back from the day-in, day-out management grind to find gaps in performance or areas for expansion to help boost overall performance. While some marketing managers and business owners know the importance of stepping back to review an AdWords account…

    Chad Kearns/ Portent, Incin Paid Search Google- 21 readers -
  • 6 Questions to Ask [Yourself] Before Hiring a PPC Agency

    … in leads, revenue, etc. isn’t what you need, that’s a great forcing function to reexamine your budget and goals with stakeholders and management. Perhaps you don’t know where to begin. Here’s a great resource from a few months back on the Portent blog, all about how to set a PPC budget. In short, start by examining your goals and your current…

    Mike Fitterer/ Portent, Incin Paid Search- 11 readers -
  • Introduction to Amazon Ads Strategy

    …. People trust Amazon, which allows conversion rates to be fairly high. But competition is high for many verticals so do your due diligence. Amazon advertising is a great option but look toward search optimization too. Remember, Amazon is a search engine and can be manipulated just like Google and Bing. If you need help getting started with Amazon advertising or have questions, let us know. The post Introduction to Amazon Ads Strategy appeared first on Portent. …

    Portent, Inc- 11 readers -
  • How to Increase Productivity with Google AdWords Editor

    … AdWords Editor is a fantastic tool created by Google that allows you to quickly create and edit campaigns, ad groups and keywords on a mass scale. Personally, for the accounts I work on I’ve found it to be at least a 50% time savings for things like building new accounts compared to using the standard online interface. As accounts get larger…

    Portent, Inc- 15 readers -
  • Product Feed Optimization for Google Shopping

    … Most commonly, advertisers starting off with a paid search platform such as AdWords reach their respective audience through keyword targeting. However, with Google Shopping (or product listing ads), e-commerce businesses utilize a product feed as the main targeting tool. The feed contains information about your products such as price…

    Portent, Inc- 23 readers -
  • Why Can’t I See My PPC Ads?

    … One of the most common questions our clients ask us when starting a new PPC campaign is “Where are my ads? I searched for my keywords and didn’t see my ad.” This is a reasonable question. They are paying for clicks. So how come they can’t trigger ads themselves? It’s important to understand the internal and external factors that might prevent…

    Chad Kearns/ Portent, Inc- 17 readers -
  • AdWords Call Extensions and When to Use Them

    … Google AdWords call extensions are ad extensions that let you display your business phone number directly in the search results. On smartphones, a clickable ‘Call’ button is displayed with the ad, making it particularly engaging for people on the go. Call extensions should be utilized for any businesses that place value on receiving phone…

    Portent, Inc- 16 readers -
  • AdWords Changes in 2016: What You Should Care About

    … going on vacation soon, too. Regardless, these tools look pretty darn good to me. Be on the lookout for these features to be released in your account soon if you don’t have access to one or more of them already. The post AdWords Changes in 2016: What You Should Care About appeared first on Portent. …

    Ryan Moothart/ Portent, Incin Paid Search- 25 readers -