Ppc Blog Posts

  • 5 New AdWords Features You Should Be Using

    … ad’ will be there. Using the responsive ad builder, you can preview your creation and implement the ads directly from the interface. Have any questions about these changes or any other upcoming AdWords updates? Let us know and we can help you out. The post 5 New AdWords Features You Should Be Using appeared first on Portent. …

    Portent, Incin Paid Search- 16 readers -
  • 13 Places to Look on Your Next Google AdWords Account Audit

    … of an AdWords account can be a large task but it doesn’t have to be done all at once. Using the 13 reports, strategies, and optimizations outlined here, marketers can make their way through an audit at a pace that suits their expectations and needs. The post 13 Places to Look on Your Next Google AdWords Account Audit appeared first on Portent. …

    Chad Kearns/ Portent, Incin Paid Search Google- 13 readers -
  • 6 Questions to Ask [Yourself] Before Hiring a PPC Agency

    … in leads, revenue, etc. isn’t what you need, that’s a great forcing function to reexamine your budget and goals with stakeholders and management. Perhaps you don’t know where to begin. Here’s a great resource from a few months back on the Portent blog, all about how to set a PPC budget. In short, start by examining your goals and your current…

    Mike Fitterer/ Portent, Incin Paid Search- 10 readers -
  • Introduction to Amazon Ads Strategy

    … Amazon is a no-brainer for most E-commerce sellers. Potential customers look to Amazon more often than ever and listing your products there is a quick way to boost sales. Getting visibility for your products isn’t always easy, though. Amazon is a search engine just like Google and just like Google it helps to pay-to-play. Amazon Seller Central…

    Portent, Inc- 11 readers -
  • How to Increase Productivity with Google AdWords Editor

    …. Editor tools like this one are not uncommon. Bing Ads has a tool that is very similar. Facebook Ads has Power Editor. Each has very practical applications, so if you work in the accounts on a regular basis, it’s worth the time to learn how to effectively use the editor tools. The post How to Increase Productivity with Google AdWords Editor appeared first on Portent. …

    Portent, Inc- 12 readers -
  • Product Feed Optimization for Google Shopping

    … Google product category Product link Image link Condition Availability Price GTIN (if applicable) Brand If a product has multiple colors, materials, or sizes there are extra attributes required. How to optimize The purpose of this post isn’t to help you just meet specifications, though. Google has tons of help articles to help you do…

    Portent, Inc- 20 readers -
  • Why Can’t I See My PPC Ads?

    … they came to, your impression share can drop. After discussing the multitude of reasons why your ads are not showing up when you search for them, you can finally take a deep breath. Instead of hunting in the SERP for your ads, focus on the metrics in AdWords and Bing Ads. That will be a better representation of your ad performance. The post Why Can’t I See My PPC Ads? appeared first on Portent. …

    Chad Kearns/ Portent, Inc- 12 readers -
  • AdWords Call Extensions and When to Use Them

    … Google AdWords call extensions are ad extensions that let you display your business phone number directly in the search results. On smartphones, a clickable ‘Call’ button is displayed with the ad, making it particularly engaging for people on the go. Call extensions should be utilized for any businesses that place value on receiving phone…

    Portent, Inc- 13 readers -
  • AdWords Changes in 2016: What You Should Care About

    … going on vacation soon, too. Regardless, these tools look pretty darn good to me. Be on the lookout for these features to be released in your account soon if you don’t have access to one or more of them already. The post AdWords Changes in 2016: What You Should Care About appeared first on Portent. …

    Ryan Moothart/ Portent, Incin Paid Search- 16 readers -
  • What are AdWords Location Extensions?

    … Google AdWords location extensions are ad extensions that allow advertisers to show their physical business address and phone number with their standard Search Network text ads. These extensions are eligible to show on all devices but when they show on a mobile phone, they include a clickable link so customers can easily get directions…

    Portent, Inc- 13 readers -
  • 5 Effective Ways to Use the Google AdWords Keyword Planner

    … The Google AdWords Keyword Planner is a free tool provided as an aid to help build out your Search Network keyword lists. Here are five ways you can use the Google AdWords Keyword Planner and have a healthy account: 1. Get keyword ideas Are you struggling to build a keyword list that is relevant to your business, products, and/or services…

    Portent, Inc- 9 readers -
  • The Dangers of Putting PPC in a Silo

    … the S.W.A.T. team for immediate marketing ROI, the moral of the story is that your online marketing strategy can’t be about just one tactic at a time. To maximize the potential for every channel you employ, they’ve got to work together. Start to finish, top to bottom, impression to conversion. The post The Dangers of Putting PPC in a Silo appeared first on Portent. …

    Portent, Inc- 7 readers -
  • AdWords Location Setting Tips For Your Small Business

    …Location, location, location Location settings are often overlooked after the initial campaign setup. It’s easy to set up targeting, but we forget about leveraging these settings to work for us. There are many different ways to utilize location targeting features, but in this article, I will discuss location setting tips for the two most common…

    Portent, Incin Paid Search- 6 readers -