Ppc Blog Posts

    • Don’t Fall Off Page One: Heed the Orange Warning in AdWords

      One of the first indicators of performance I check for all my major clients’ paid search accounts is keyword Status. In this column, we see the overall health of the keywords in the account, including “Low search volume,” and whether ads are being shown “Rarely due to a low quality score.” But the orange warning in AdWords of “Below first page bid” is a flashing red light (or ...

      Portent, Incin Affiliate Paid Search- 15 readers -
    • It’s Time to Audit Your AdWords Account

      Ah January, another revolution around the sun complete. Yearly budgets are set, resolutions made, and the holidays are still recent enough you can taste the eggnog. I hate to be the guy who brings up that one thing, which causes you to go into a brand-new-year-and-I-already-forgot-about… panic, but: when’s the last time you took a deep dive into your AdWords account? I’m not t ...

      Ryan Moothart/ Portent, Incin Paid Search- 15 readers -
  • 5 New AdWords Features You Should Be Using

    … Google has been rolling out a lot of new features lately. Here is a quick recap of a few of the more significant changes that you should be keeping an eye on. Expanded text ads Google recently launched a new search text ad format that allows advertisers more text per ad as well as a bigger footprint on the SERP. These new ads are called Expanded…

    Portent, Incin Paid Search- 18 readers -
  • 13 Places to Look on Your Next Google AdWords Account Audit

    … Auditing your Google AdWords account on a quarterly or semi-annual basis is a great way to step back from the day-in, day-out management grind to find gaps in performance or areas for expansion to help boost overall performance. While some marketing managers and business owners know the importance of stepping back to review an AdWords account…

    Chad Kearns/ Portent, Incin Paid Search Google- 16 readers -
  • 6 Questions to Ask [Yourself] Before Hiring a PPC Agency

    … in leads, revenue, etc. isn’t what you need, that’s a great forcing function to reexamine your budget and goals with stakeholders and management. Perhaps you don’t know where to begin. Here’s a great resource from a few months back on the Portent blog, all about how to set a PPC budget. In short, start by examining your goals and your current…

    Mike Fitterer/ Portent, Incin Paid Search- 10 readers -
  • Introduction to Amazon Ads Strategy

    …. People trust Amazon, which allows conversion rates to be fairly high. But competition is high for many verticals so do your due diligence. Amazon advertising is a great option but look toward search optimization too. Remember, Amazon is a search engine and can be manipulated just like Google and Bing. If you need help getting started with Amazon advertising or have questions, let us know. The post Introduction to Amazon Ads Strategy appeared first on Portent. …

    Portent, Inc- 11 readers -
  • How to Increase Productivity with Google AdWords Editor

    …. Editor tools like this one are not uncommon. Bing Ads has a tool that is very similar. Facebook Ads has Power Editor. Each has very practical applications, so if you work in the accounts on a regular basis, it’s worth the time to learn how to effectively use the editor tools. The post How to Increase Productivity with Google AdWords Editor appeared first on Portent. …

    Portent, Inc- 13 readers -
  • Product Feed Optimization for Google Shopping

    … Most commonly, advertisers starting off with a paid search platform such as AdWords reach their respective audience through keyword targeting. However, with Google Shopping (or product listing ads), e-commerce businesses utilize a product feed as the main targeting tool. The feed contains information about your products such as price…

    Portent, Inc- 21 readers -
  • Why Can’t I See My PPC Ads?

    … One of the most common questions our clients ask us when starting a new PPC campaign is “Where are my ads? I searched for my keywords and didn’t see my ad.” This is a reasonable question. They are paying for clicks. So how come they can’t trigger ads themselves? It’s important to understand the internal and external factors that might prevent…

    Chad Kearns/ Portent, Inc- 13 readers -
  • AdWords Call Extensions and When to Use Them

    …! If using the Google forwarding number, track the performance of the call conversions and analyze the data to improve your campaigns. In the end, call extensions are a great way to boost performance. They are simple to implement and are a great way to better understand the behavior of your potential leads. If driving calls is an important goal for your business, setting up call extensions is a simple way to add value. The post AdWords Call Extensions and When to Use Them appeared first on Portent. …

    Portent, Inc- 13 readers -
  • AdWords Changes in 2016: What You Should Care About

    … going on vacation soon, too. Regardless, these tools look pretty darn good to me. Be on the lookout for these features to be released in your account soon if you don’t have access to one or more of them already. The post AdWords Changes in 2016: What You Should Care About appeared first on Portent. …

    Ryan Moothart/ Portent, Incin Paid Search- 17 readers -
  • What are AdWords Location Extensions?

    … of other issues. Remember to always work to improve the overall quality of your account to ensure your location extensions are able to show as often as possible. If you are a local business, location extensions are a vital addition that can boost the results of your campaigns. The post What are AdWords Location Extensions? appeared first on Portent. …

    Portent, Inc- 13 readers -
  • 5 Effective Ways to Use the Google AdWords Keyword Planner

    … many great features that can help you think outside the box and strengthen your keyword lists. There are other third-party keyword research tools out there you can try too. Perhaps the best feature about the Google AdWords Keyword Planner is that it is completely free. It’s hard to beat that. The post 5 Effective Ways to Use the Google AdWords Keyword Planner appeared first on Portent. …

    Portent, Inc- 9 readers -
  • The Dangers of Putting PPC in a Silo

    … the S.W.A.T. team for immediate marketing ROI, the moral of the story is that your online marketing strategy can’t be about just one tactic at a time. To maximize the potential for every channel you employ, they’ve got to work together. Start to finish, top to bottom, impression to conversion. The post The Dangers of Putting PPC in a Silo appeared first on Portent. …

    Portent, Inc- 7 readers -
  • AdWords Location Setting Tips For Your Small Business

    … you to have a higher chance of procuring the customer. Using location targeting and settings to our advantage is something many of us overlook. It’s easy to set it and forget it, wasting an opportunity for optimization. Keep a close eye on your settings. Are you doing everything you can to get the most out of your location targeting? The post AdWords Location Setting Tips For Your Small Business appeared first on Portent. …

    Portent, Incin Paid Search- 6 readers -