Ppc Blog Posts

  • 9 Remarketing Audiences Every Marketer Should Use for Holiday 2017

    … of remarketing. From here it’s all about what you do with the audience types that will make the real difference for your campaigns and your company. If you have any other audience types you like but didn’t see on this list, feel free to share them below in the comments. The post 9 Remarketing Audiences Every Marketer Should Use for Holiday 2017 appeared first on Portent. …

    Ryan Moothart/ Portent, Inc- 15 readers -
  • 3 Tips to Create Effective Banner Ads Every Time

    News flash – people are great at ignoring banner ads! Websites allowing display advertising often show 3 – 5 different ads per page. Throw in sponsored stories, and that figure can comfortably rise into the double digits. That’s a hefty supply of content for which visitors did not directly search.

    Mike Fitterer/ Portent, Inc- 11 readers -
  • Whale Acquisition the Gaming Industry Way

    …, and this companion blog post does a good job of setting up the basics, the opportunity, and the mechanics. How to Identify Whales – They’re Big To maximize whale acquisition, you need to know what you’re looking for. There are lots of ways to go about this but my personal favorite and the method I recommend to most businesses is cohort analysis…

    Portent, Incin Social- 11 readers -
  • Funnel-Based PPC Account Strategy – An Overview

    … you start advertising. It will pay huge dividends in the long run. Your end result after executing this plan will be better conversion rates and more revenue than you could otherwise hope to achieve from paid search. The post Funnel-Based PPC Account Strategy – An Overview appeared first on Portent. …

    Ryan Moothart/ Portent, Incin Paid Search- 10 readers -
  • Stop Neglecting These 4 AdWords Features

    … that “The Emperor’s” work is never done? Ditto for a “diva.” Oh, and apparently you can lump a “cat” and a “wizard” into that lot. I can’t solve the cat’s problem, but we know a little about digital marketing, and a little more about paid search, so let’s start there. In helping new clients with AdWords audits, or when we’re kicking off longer-term PPC…

    Mike Fitterer/ Portent, Incin Paid Search- 15 readers -
  • 6 Little Steps to Create a Killer PPC Landing Page

    … to get your target audience take take an action by hitting the right triggers. That’s it. Now, I’m no expert when it comes to brewing beer, but it turns out I do know a bit about landing pages. In this post I’ll cover the basic recipe for a great dedicated PPC landing page. And we’ll hone in on scenarios where a singular call-to-action makes sense…

    Mike Fitterer/ Portent, Incin Paid Search- 15 readers -
  • AdWords is Changing Exact Match…Again

    Exact match is dead; long live exact match! Last Friday, Google announced that it is “expanding close variant matching to include additional rewording and reordering for exact match keywords.” In other words: “exact match” will not exactly be exact match. If you’re not a PPC nerd, exact match types are used for keywords that the advertiser only wants triggered if a user’s sea ...

    Ryan Moothart/ Portent, Inc- 21 readers -
  • Are You Over Optimizing Your AdWords Account?

    … already well down the road, it’s never too late. Be Diligent, Yet Patient in PPC Optimization We’ve talked a lot in this post about “not doing too much”. Do not take this as an excuse to be passive, lazy, or reactive in managing your AdWords account. Do not set it and forget it. PPC is a goldmine of actionable. ROI producing data. Use it! But as you…

    Portent, Incin Paid Search- 14 readers -
  • Don’t Fall Off Page One: Heed the Orange Warning in AdWords

    One of the first indicators of performance I check for all my major clients’ paid search accounts is keyword Status. In this column, we see the overall health of the keywords in the account, including “Low search volume,” and whether ads are being shown “Rarely due to a low quality score.” But the orange warning in AdWords of “Below first page bid” is a flashing red light (or ...

    Portent, Inc- 15 readers -
  • It’s Time to Audit Your AdWords Account

    … selection, and so forth. If you feel like you may be overlooking or under-using any of the new tools or best practices here, make time to take that big step back from daily optimization to truly audit your AdWords account before we get too far into the year. Alternatively, you can get a few tips from us at no cost by requesting a free PPC audit from Portent. Just sayin’. The post It’s Time to Audit Your AdWords Account appeared first on Portent. …

    Ryan Moothart/ Portent, Incin Paid Search- 20 readers -
  • 5 New AdWords Features You Should Be Using

    … ad’ will be there. Using the responsive ad builder, you can preview your creation and implement the ads directly from the interface. Have any questions about these changes or any other upcoming AdWords updates? Let us know and we can help you out. The post 5 New AdWords Features You Should Be Using appeared first on Portent. …

    Portent, Incin Paid Search- 26 readers -
  • 13 Places to Look on Your Next Google AdWords Account Audit

    … of an AdWords account can be a large task but it doesn’t have to be done all at once. Using the 13 reports, strategies, and optimizations outlined here, marketers can make their way through an audit at a pace that suits their expectations and needs. The post 13 Places to Look on Your Next Google AdWords Account Audit appeared first on Portent. …

    Chad Kearns/ Portent, Incin Paid Search Google- 23 readers -
  • 6 Questions to Ask [Yourself] Before Hiring a PPC Agency

    … in leads, revenue, etc. isn’t what you need, that’s a great forcing function to reexamine your budget and goals with stakeholders and management. Perhaps you don’t know where to begin. Here’s a great resource from a few months back on the Portent blog, all about how to set a PPC budget. In short, start by examining your goals and your current…

    Mike Fitterer/ Portent, Incin Paid Search- 13 readers -
  • Introduction to Amazon Ads Strategy

    …. People trust Amazon, which allows conversion rates to be fairly high. But competition is high for many verticals so do your due diligence. Amazon advertising is a great option but look toward search optimization too. Remember, Amazon is a search engine and can be manipulated just like Google and Bing. If you need help getting started with Amazon advertising or have questions, let us know. The post Introduction to Amazon Ads Strategy appeared first on Portent. …

    Portent, Inc- 12 readers -