Ppc Budget

  • 8 Reasons Your Pay Per Click Strategy Is Failing

    … on your cost per lead, lead quality, and conversion value. PPC isn’t a single campaign or a project, it’s a process that can be improved over time and requires management by qualified personnel. No Landing Pages – When I click a PPC ad and it brings me to the home page, I instantly roll my eyes. Your home page is the map to your content but when…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 9 readers -
  • 3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss

    … No matter your PPC budget it's important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we've all been in the situation where clients need to cut spend dramatically. After explaining that conversion volume will drop with the decrease in spend, you need to come up with a game plan…

    Rachael Law/ PPC Hero- 21 readers -