Ppc Budget

  • 8 Reasons Your Pay Per Click Strategy Is Failing

    … that are ready to make their next purchase. That said, a common response we hear amongst PPC skeptics is: Oh, we tried PPC and it didn’t work. We then narrow in the focus on what the definition of tried is and continue to find fault with the strategies that were deployed. I’ll be honest in that I have not seen a single client fail utilizing pay…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 10 readers -
  • 3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss

    … No matter your PPC budget it's important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we've all been in the situation where clients need to cut spend dramatically. After explaining that conversion volume will drop with the decrease in spend, you need to come up with a game plan…

    Rachael Law/ PPC Hero- 22 readers -
Get the top posts daily into your mailbox!