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… determine a budget for success. Thanks to Erin at Site Strategics for discussing some of these tips – be sure to tune into Edge of the Web Radio and listen to us on Stitcher, BlogTalkRadio, iTunes, MarketingPodcasts or any of the other podcast distribution channels! © 2014 DK New Media. …
Build Your Budget by eric731 This is a pretty typical part of my initial call with a prospective client. Me: What is the budget for your PPC? Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing) Me: Of course, but how much will the initial budget be while we test and figure out how much comes out for every $1 we put in? Prospective Customer: Hmm.
… No matter your PPC budget it's important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we've all been in the situation where clients need to cut spend dramatically. After explaining that conversion volume will drop with the decrease in spend, you need to come up with a game plan…