Ppc Budget

  • 8 Reasons Your Pay Per Click Strategy Is Failing

    … on his paid search campaigns. Understanding the goal, conversion rate, and average time to convert helps your PPC agency understand the type of demand that they need to generate, the money that they should be spending per lead, and the length of time those leads will take to convert. They’ll be able to adjust your campaign accordingly and help you…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 10 readers -
  • 3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss

    … No matter your PPC budget it's important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we've all been in the situation where clients need to cut spend dramatically. After explaining that conversion volume will drop with the decrease in spend, you need to come up with a game plan…

    Rachael Law/ PPC Hero- 21 readers -
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