Ppc Campaign Settings

  • Where On Earth Are You?

    …? And where are they? This is at the core of Google AdWords geo-targeting, and it has been throwing up some interesting problems that many advertisers are experiencing around the world. Let’s start at home. The two of us that wrote this piece live in very different parts of the world. Steve Cameron is in Spain. He has two locations – his office…

    PPC Heroin Paid Search- 4 readers -
  • Do Your Campaigns Target “Search & Display Networks”?

    … Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both "Search & Display Networks". I can give you a list of excuses. The campaign is hitting goals, it doesn't spend much or there have been other parts of the account…

    Kristina Mclane/ PPC Heroin Paid Search- 21 readers -
Get the top posts daily into your mailbox!