Ppc Campaign Settings

  • How To Evaluate Your PPC Ad Rotation Settings

    … March 28, 2017 Ad rotation is one of the forgotten settings. Everyone has a preference, “always rotate indefinitely” or “always optimize by conversions” but the chosen settings often reflect the manager’s default preference rather than the settings utility. Rather than a preference, the setting should be used as a tool and subject for further…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 13 readers -
  • Where On Earth Are You?

    … and his home. They are about three miles apart. If he connects to the internet on his PC in the office, Google thinks he is in Motril – about 150km from the actual location. We can check this fact using the real time tracking feature in Google Analytics. If he connects on his mobile using the office WiFi – then he is also located as being in Motril…

    PPC Heroin Paid Search- 4 readers -
  • Do Your Campaigns Target “Search & Display Networks”?

    … Select'? Jeff Baum wrote an article about "Search Network with Display Select" when Google first released the new campaign type. As you can read above, Google believes that you will pay on average 35% less for each customer on the Display Network. The idea behind 'Display Select' is that Google has special methods that will show your ads…

    Kristina Mclane/ PPC Heroin Paid Search- 21 readers -