Ppc Campaign Settings

  • Where On Earth Are You?

    … this was down to around 2 miles. Since the move into a less rural suburb, the desktop location is within 5 miles, the mobile still within 2. The implications are far reaching – no pun intended. If I wanted to target Steve Cameron with a tight local campaign – say 100km radius (actually for many campaigns, not that tight) I would catch him at home…

    PPC Heroin Paid Search- 4 readers -
  • Do Your Campaigns Target “Search & Display Networks”?

    … Select'? Jeff Baum wrote an article about "Search Network with Display Select" when Google first released the new campaign type. As you can read above, Google believes that you will pay on average 35% less for each customer on the Display Network. The idea behind 'Display Select' is that Google has special methods that will show your ads…

    Kristina Mclane/ PPC Heroin Paid Search- 21 readers -
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