Ppc Campaign Settings

  • How To Evaluate Your PPC Ad Rotation Settings

    … analysis. This article will cover what options you have for ad rotation and how to quickly identify opportunities. It may sound like a big topic, and there are many opinions on the subject, but once you grasp the concept you’ll find it quite intuitive. Ad Rotation Settings Ad rotation settings come in a few forms. Using AdWords as an example we…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 13 readers -
  • Where On Earth Are You?

    … this was down to around 2 miles. Since the move into a less rural suburb, the desktop location is within 5 miles, the mobile still within 2. The implications are far reaching – no pun intended. If I wanted to target Steve Cameron with a tight local campaign – say 100km radius (actually for many campaigns, not that tight) I would catch him at home…

    PPC Heroin Paid Search- 5 readers -
  • Do Your Campaigns Target “Search & Display Networks”?

    … Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both "Search & Display Networks". I can give you a list of excuses. The campaign is hitting goals, it doesn't spend much or there have been other parts of the account…

    Kristina Mclane/ PPC Heroin Paid Search- 22 readers -
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