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Pay per click (PPC) advertising campaigns can have both positive and negative impact while promoting a business. Especially, when running low on the marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal of research to have your PPC campaigns deliver a positive impact.
… current conversion rate Yes, to improve your conversions, it is quite important for you to know, from where you are taking the start. And for this, you can start by calculating your current conversion rate. However, if you're a beginner and don't know how to calculate the conversion rate, here is a simple formula to use: Divide your successes (Leads…
… of what PPC means, you should read our previous post: A Quick Google Adwords Intro for Hoteliers Attractions e.g. Hotels Near, Hotel Near You should know the ins and outs of your property. Where are all the local attractions located near your hotel? Is there anything that stands out? This is hotel GM 101. Sit down with your front desk and ask…
… Although search campaigns tend to have higher conversion rates than other advertising avenues, it is also important to not put all of your eggs in one basket. If search is working really well for you, then chances are eventually your competitors are going to come across those same search terms and drive up the cost per click, which in turn drives…