Ppc Client Communication

  • Manage Your PPC Clients More Effectively By Identifying Personalities

    … into this category provide very little information or resources to help you succeed. The Geek I define ‘The Geek’ as a client who is more interested in having the latest and greatest technology and automation in place at the expense of solid strategies and goals. If you’re a PPC geek like I am, it can be a lot of fun to work with this type of client…

    Jeff Baum/ PPC Heroin Paid Search- 8 readers -
  • How to Use Client Service Reports to Improve Retention

    … to have any kind of “what could we do better” conversation only when performance is poor or you’re having trouble hitting goals. For this reason, our team regulates monthly Client Service Manager-only calls with our clients. This communication point asks a lot less about specific metrics (i.e. we’re not necessarily asking about CPA happiness, here…

    Kayla Kurtz/ PPC Heroin How To's- 2 readers -
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