Ppc Client Communication

  • Manage Your PPC Clients More Effectively By Identifying Personalities

    …, recommending, and heavily advocating for specific goals to achieve and projects to work on. Forcefully make your case for what direction the client should take their PPC program and seek their buy in and agreement. Working with the Walking Dead To successfully work with this client profile, I believe its absolutely critical to force communication…

    Jeff Baum/ PPC Heroin Paid Search- 8 readers -
  • How to Use Client Service Reports to Improve Retention

    …% conversion rate would be somewhat alarming to an Account Manager (“wait…is the conversion code on the landing page or the thank you page?”), the average agency should not have a 100% client retention rate. Not every agency has the same solution set, so it’s possible you’ve helped grow an account beyond what your team is capable of managing. Perhaps…

    Kayla Kurtz/ PPC Heroin How To's- 3 readers -
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