Ppc Client Communication

  • Manage Your PPC Clients More Effectively By Identifying Personalities

    … into this category provide very little information or resources to help you succeed. The Geek I define ‘The Geek’ as a client who is more interested in having the latest and greatest technology and automation in place at the expense of solid strategies and goals. If you’re a PPC geek like I am, it can be a lot of fun to work with this type of client…

    Jeff Baum/ PPC Heroin Paid Search- 6 readers -
  • How to Use Client Service Reports to Improve Retention

    …% conversion rate would be somewhat alarming to an Account Manager (“wait…is the conversion code on the landing page or the thank you page?”), the average agency should not have a 100% client retention rate. Not every agency has the same solution set, so it’s possible you’ve helped grow an account beyond what your team is capable of managing. Perhaps…

    Kayla Kurtz/ PPC Heroin How To's- 2 readers -
  • A Recipe for Client Success in PPC

    … the findings and recommendations before I asked if there were any questions. Silence. For at least 10 seconds. Sensing that the client was a little overwhelmed, I stepped in to explain that while there was a lot that needed to be done, none of it was complicated. It boiled down to 3 main areas: Establish a solid conversion tracking foundation Bring…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search Google Facebook Twitter- 14 readers -