Ppc Client Communication

  • Manage Your PPC Clients More Effectively By Identifying Personalities

    … One of our recent monthly training sessions was centered on how to best service our clients. As we all know, clients can be difficult and challenging. Understanding personalities of those we deal with is the first step in figuring out how to best service them. Based on my personal observation of client behaviors, I’ve been able to categorize…

    Jeff Baum/ PPC Heroin Paid Search- 8 readers -
  • How to Use Client Service Reports to Improve Retention

    … PPC Hero series week continues as we review how various reports can help you achieve your account goals. Earlier in the week, Carrie and Jacob provided details on how to use location extension and destination URL reports. Today, Kayla is going to use a less traditional “report” and take more of a client relations approach. Just as a 100…

    Kayla Kurtz/ PPC Heroin How To's- 4 readers -
  • A Recipe for Client Success in PPC

    … the findings and recommendations before I asked if there were any questions. Silence. For at least 10 seconds. Sensing that the client was a little overwhelmed, I stepped in to explain that while there was a lot that needed to be done, none of it was complicated. It boiled down to 3 main areas: Establish a solid conversion tracking foundation Bring…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search Google Facebook Twitter- 15 readers -