Ppc Client Communication

  • Manage Your PPC Clients More Effectively By Identifying Personalities

    … into this category provide very little information or resources to help you succeed. The Geek I define ‘The Geek’ as a client who is more interested in having the latest and greatest technology and automation in place at the expense of solid strategies and goals. If you’re a PPC geek like I am, it can be a lot of fun to work with this type of client…

    Jeff Baum/ PPC Heroin Paid Search- 6 readers -
  • How to Use Client Service Reports to Improve Retention

    …% conversion rate would be somewhat alarming to an Account Manager (“wait…is the conversion code on the landing page or the thank you page?”), the average agency should not have a 100% client retention rate. Not every agency has the same solution set, so it’s possible you’ve helped grow an account beyond what your team is capable of managing. Perhaps…

    Kayla Kurtz/ PPC Heroin How To's- 2 readers -
  • A Recipe for Client Success in PPC

    … sitelinks, I forgot to explain what sitelinks were. They’ve been around for years and I take them for granted, but he didn’t know what I was talking about until I had him do a quick search on Google and he saw examples of sitelinks. Jargon is a way that PPC professionals often make PPC seem WAAAAY harder than it really is. Too Little Context The PPC…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search Google Facebook Twitter- 12 readers -
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