Ppc Client Relations

  • How To Make A Good Account Manager Assignment

    … September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly conceived…

    Jeff Baum/ PPC Hero- 10 readers -
  • Better Prepare For PPC Account Transitions

    … you can focus on building the relationship instead of worrying the client about a lack of knowledge. Read more in the full white paper: How To Transition Between PPC Managers The Best Situation: When You Have A Little Notice If you do have notice from your exiting manager and you are given 2 weeks, or even better, 30 days, your process…

    Hayley Cummings/ PPC Heroin Paid Search- 4 readers -
  • Start Your PPC Client Relationships Right

    … brought the client quality leads that convert into sales and which ones don’t. But most of all start thinking how you can focus on what has worked in the past and make it even better. Tracking, Tracking, Tracking! Before you get too deep into any new PPC account, you need to have a conversation with the client about tracking. Questions may include…

    PPC Heroin Paid Search- 5 readers -
  • It Takes Two To Make A Thing Go Right—A Tale of Two Clients

    … The Collaborator is by far my favorite type of client. The Collaborator is the type of client who: Responds to all of your questions Attends every call (and reschedules when they can’t) Listens to your ideas Takes time to share valuable information about their company They don’t expect you to single-handedly make their PPC campaign a success…

    PPC Heroin Paid Search- 7 readers -
  • Manage Your PPC Clients More Effectively By Identifying Personalities

    … the conversation back to setting and reaching well thought out business goals. Final Thoughts PPC accounts are often reflections of a client’s personality. Identifying their personality type and developing a strategy for dealing with them will lead to better outcomes and will keep your relationships fruitful and productive for a long time to come! …

    Jeff Baum/ PPC Heroin Paid Search- 6 readers -
  • How To Better Connect With Your Client

    … happens to a lead after the client receives it. Asking for this type of information illustrates that you are interested in understanding the “bigger picture” and it can actually help you better manage the account. Asking how conversions should be calculated If you’re dealing with an ecommerce client, you might want to ask questions about…

    PPC Heroin Paid Search How To's- 5 readers -
  • How to Use Client Service Reports to Improve Retention

    … PPC Hero series week continues as we review how various reports can help you achieve your account goals. Earlier in the week, Carrie and Jacob provided details on how to use location extension and destination URL reports. Today, Kayla is going to use a less traditional “report” and take more of a client relations approach. Just as a 100…

    Kayla Kurtz/ PPC Heroin How To's- 2 readers -
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