Ppc Client Relations

  • How To Make A Good Account Manager Assignment

    … September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly…

    Jeff Baum/ PPC Hero- 8 readers -
  • Better Prepare For PPC Account Transitions

    …. This should only be 1-2 days with diligent surveil- lance of account performance throughout. Determine which account manager would be the best fit. To do this, consider vertical experience and the client personality. For example, if your client is very involved and wants frequent updates on progress, pair them with a manager who has proven…

    Hayley Cummings/ PPC Heroin Paid Search- 4 readers -
  • Start Your PPC Client Relationships Right

    … As account managers, we all know the feeling we get when we’re notified that we’re getting a new client added to our roster. Usually, we’re excited to hear about the client, discover their business and work on devising a strategy to help them achieve their goals. Admittedly, sometimes we are so excited, that we occasionally bypass the basic…

    PPC Heroin Paid Search- 5 readers -
  • It Takes Two To Make A Thing Go Right—A Tale of Two Clients

    … The Collaborator is by far my favorite type of client. The Collaborator is the type of client who: Responds to all of your questions Attends every call (and reschedules when they can’t) Listens to your ideas Takes time to share valuable information about their company They don’t expect you to single-handedly make their PPC campaign a success…

    PPC Heroin Paid Search- 7 readers -
  • Manage Your PPC Clients More Effectively By Identifying Personalities

    … the conversation back to setting and reaching well thought out business goals. Final Thoughts PPC accounts are often reflections of a client’s personality. Identifying their personality type and developing a strategy for dealing with them will lead to better outcomes and will keep your relationships fruitful and productive for a long time to come! …

    Jeff Baum/ PPC Heroin Paid Search- 6 readers -
  • How To Better Connect With Your Client

    … happens to a lead after the client receives it. Asking for this type of information illustrates that you are interested in understanding the “bigger picture” and it can actually help you better manage the account. Asking how conversions should be calculated If you’re dealing with an ecommerce client, you might want to ask questions about…

    PPC Heroin Paid Search How To's- 5 readers -
  • How to Use Client Service Reports to Improve Retention

    …% conversion rate would be somewhat alarming to an Account Manager (“wait…is the conversion code on the landing page or the thank you page?”), the average agency should not have a 100% client retention rate. Not every agency has the same solution set, so it’s possible you’ve helped grow an account beyond what your team is capable of managing. Perhaps…

    Kayla Kurtz/ PPC Heroin How To's- 2 readers -
Get the top posts daily into your mailbox!