Ppc Client Relations

  • How To Make A Good Account Manager Assignment

    … September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly conceived…

    Jeff Baum/ PPC Hero- 19 readers -
  • Better Prepare For PPC Account Transitions

    … Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a transition between PPC account managers. Goals Are Being Met If goals are being met and performance/projects are moving in the right direction, you will have some time to evaluate capacity within your team…

    Hayley Cummings/ PPC Heroin Paid Search- 5 readers -
  • Start Your PPC Client Relationships Right

    … As account managers, we all know the feeling we get when we’re notified that we’re getting a new client added to our roster. Usually, we’re excited to hear about the client, discover their business and work on devising a strategy to help them achieve their goals. Admittedly, sometimes we are so excited, that we occasionally bypass the basic…

    PPC Heroin Paid Search- 7 readers -
  • It Takes Two To Make A Thing Go Right—A Tale of Two Clients

    … The Collaborator is by far my favorite type of client. The Collaborator is the type of client who: Responds to all of your questions Attends every call (and reschedules when they can’t) Listens to your ideas Takes time to share valuable information about their company They don’t expect you to single-handedly make their PPC campaign a success…

    PPC Heroin Paid Search- 7 readers -
  • Manage Your PPC Clients More Effectively By Identifying Personalities

    … One of our recent monthly training sessions was centered on how to best service our clients. As we all know, clients can be difficult and challenging. Understanding personalities of those we deal with is the first step in figuring out how to best service them. Based on my personal observation of client behaviors, I’ve been able to categorize…

    Jeff Baum/ PPC Heroin Paid Search- 8 readers -
  • How To Better Connect With Your Client

    … As account managers, we can literally spend several hours a day on the phone speaking to our clients about their accounts. Remembering that these clients have placed their trust in us to manage their PPC spend, it’s incredibly important to create a relationship that runs deeper than their last weekly report. But how do you achieve…

    PPC Heroin Paid Search How To's- 6 readers -
  • How to Use Client Service Reports to Improve Retention

    …% conversion rate would be somewhat alarming to an Account Manager (“wait…is the conversion code on the landing page or the thank you page?”), the average agency should not have a 100% client retention rate. Not every agency has the same solution set, so it’s possible you’ve helped grow an account beyond what your team is capable of managing. Perhaps…

    Kayla Kurtz/ PPC Heroin How To's- 4 readers -
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