Ppc Client Relations

  • How To Make A Good Account Manager Assignment

    … September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly…

    Jeff Baum/ PPC Hero- 18 readers -
  • Better Prepare For PPC Account Transitions

    …. This should only be 1-2 days with diligent surveil- lance of account performance throughout. Determine which account manager would be the best fit. To do this, consider vertical experience and the client personality. For example, if your client is very involved and wants frequent updates on progress, pair them with a manager who has proven…

    Hayley Cummings/ PPC Heroin Paid Search- 5 readers -
  • Start Your PPC Client Relationships Right

    … brought the client quality leads that convert into sales and which ones don’t. But most of all start thinking how you can focus on what has worked in the past and make it even better. Tracking, Tracking, Tracking! Before you get too deep into any new PPC account, you need to have a conversation with the client about tracking. Questions may include…

    PPC Heroin Paid Search- 7 readers -
  • It Takes Two To Make A Thing Go Right—A Tale of Two Clients

    … The Collaborator is by far my favorite type of client. The Collaborator is the type of client who: Responds to all of your questions Attends every call (and reschedules when they can’t) Listens to your ideas Takes time to share valuable information about their company They don’t expect you to single-handedly make their PPC campaign a success…

    PPC Heroin Paid Search- 7 readers -
  • Manage Your PPC Clients More Effectively By Identifying Personalities

    … into this category provide very little information or resources to help you succeed. The Geek I define ‘The Geek’ as a client who is more interested in having the latest and greatest technology and automation in place at the expense of solid strategies and goals. If you’re a PPC geek like I am, it can be a lot of fun to work with this type of client…

    Jeff Baum/ PPC Heroin Paid Search- 8 readers -
  • How To Better Connect With Your Client

    … As account managers, we can literally spend several hours a day on the phone speaking to our clients about their accounts. Remembering that these clients have placed their trust in us to manage their PPC spend, it’s incredibly important to create a relationship that runs deeper than their last weekly report. But how do you achieve…

    PPC Heroin Paid Search How To's- 6 readers -
  • How to Use Client Service Reports to Improve Retention

    …% conversion rate would be somewhat alarming to an Account Manager (“wait…is the conversion code on the landing page or the thank you page?”), the average agency should not have a 100% client retention rate. Not every agency has the same solution set, so it’s possible you’ve helped grow an account beyond what your team is capable of managing. Perhaps…

    Kayla Kurtz/ PPC Heroin How To's- 4 readers -
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