Ppc Clients

  • How To Make A Good Account Manager Assignment

    … September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly conceived…

    Jeff Baum/ PPC Hero- 5 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … cost per acquisition in a PPC account. Remarketing: This tactic could actually be placed in the offense category because remarketing helps grow volume by marketing back to prospects who have already visited your landing pages. I choose to place remarketing in the defense category because of its ability to convert clicks that could be previously…

    Jeff Baum/ PPC Heroin Paid Search How To's- 8 readers -
  • The Importance of PPC Industry Certification

    … An important area on which to evaluate a potential PPC company is their commitment to Industry Certification. Below is a description of the two most common industry certification programs, as certification via these programs indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies. Google…

    PPC Heroin Paid Search Google- 2 readers -
  • The 5 Omens of a Departing Client

    … October 23rd, 2014 Michelle Morehouse Posted in Agency Life | No Comments » The black cat, the perching crow, the flicker of a candle. In a horror movie these harbingers are soon followed by carnage. Even if we are all providing brilliant, premium digital advertising services, we can still lose a client to a rare breech in best practices…

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search- 9 readers -
  • 7 More Questions To Ask A Prospective Pay Per Click Agency

    … or type of business (e.g. ecommerce, non-profit, etc.). Whether you are B2B or B2C company, the agency should have ample experience in both industry types. 7) Can You Provide Me With A Case Study? Ideal Response: Past client work that shows not only the firm’s process, but also the accomplishments. It is not out of the ordinary to ask for proof of past performance and the case study should include a clear history of how the account expanded and how the PPC goals were achieved and built upon. …

    Matt Umbro/ PPC Heroin Paid Search- 8 readers -
  • 7 Questions To Ask A Prospective Pay Per Click Agency

    … knows that more spending is not the primary way to increase sales; specifically, discusses a proactive strategy to improve keyword quality scores; use of negative keywords to eliminate irrelevant traffic, historical data analysis to reduce non-productive spend, and dayparting and demographic targeting options. 7) How Will You Work To Get Me Ahead…

    Cassie Oumedian/ PPC Heroin Paid Search- 10 readers -
  • Uncover These 5 Items To See If Your Agency Is On Top Of Things

    … is a dead-end that will only leave you wanting. Requesting Offline Data If your agency isn’t asking for this information, then it is likely that they really don’t care whether anything comes from the clicks they generate as long as the lead happens. They should be asking you (the client): after the PPC has caused someone to click, what happens next…

    Cassie Oumedian/ PPC Heroin Paid Search- 8 readers -
  • Expect Accountability From Your PPC Agency

    … As a client, you should expect accountability and professionalism from your paid search agency. Your agency should take the time to learn your business and genuinely care about the success of your campaign. Poor performance is generally the reason relationships ultimately don't work out, but lack of accountability on the agency side is often…

    Matt Umbro/ PPC Heroin Paid Search- 3 readers -
  • Why It’s Crucial To Audit PPC Accounts Ahead of Management

    … This month's blog series is all about why we do what we do in paid search. We're always talking about best practices, methodologies and strategies we utilize, but why are those methods the standard? Why do those methods and strategies work? We'll discuss anything and everything - ad copy, mobile, account structure, projections, bid changes…

    Kayla Kurtz/ PPC Heroin Paid Search- 6 readers -
  • Why We Ignore Net Gains In PPC

    This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn't make it very clear what the cost of the change in performance was. By that I mean, what were the net gains (or losses) between June and July. This is sort of incrementally, which I am a big fan of, but more simple.

    Jeff Allen/ PPC Hero- 3 readers -
  • Is a Lack of Power Balance the Root of All PPC Issues?

    … between what's best for the company and what is actually being done. Outside of it being a great leadership piece, it highlighted some reasons client/agency or boss/PPC manager relationships break down. And that once it starts to break down, it is likely that things will only get worse unless one side takes a step back and refocuses everyone…

    Jeff Allen/ PPC Heroin Paid Search- 8 readers -
  • PPC Roundtable: Ideal Client Workload

    … PPC Specialists are constantly in demand as the paid search landscape is so vast and continues to grow. With the increase in demand comes a discussion of how many accounts one individual specialist should manage at any given time. Thus, we asked the team their thoughts by posing this question: How many accounts should one PPC Specialist…

    Matt Umbro/ PPC Heroin Paid Search- 12 readers -