Ppc Competitive Analysis

  • How PPC Provides Competitive Insights To Organizations

    … The problem many marketing managers experience when making the case for paid search is proving sufficient value and potential return for a business. Pay-per-click advertising is very technical and, therefore, easy to become lost “in the weeds” at the expense of educating leadership on its strategic benefits. Here is one strategic benefit…

    Jeff Baum/ PPC Heroin Paid Search How To's- 4 readers -
  • Cut Throat PPC: A Guide To Competitive Analysis

    … 2 Takeaways Keywords Your Client Competitor 1 Competitor 2 Takeaways You get the idea. Another approach would be to complete a SWOT analysis for each competitor. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Once you come up with a list of all of the above categories for both your client and the competitor, then you can…

    Rachael Law/ PPC Heroin Paid Search Google- 9 readers -
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