Ppc Competitive Analysis

  • How PPC Provides Competitive Insights To Organizations

    … that PPC provides to an organization. Competitive Insights Leadership teams are acutely concerned about their organization’s chief competitors. Pay-per-click advertising provides specific insights regarding your competitors and how they are behaving in the market. Google has a feature in their interface called ‘Auction Insights’. This feature…

    Jeff Baum/ PPC Heroin Paid Search How To's- 5 readers -
  • Cut Throat PPC: A Guide To Competitive Analysis

    … 2 Takeaways Keywords Your Client Competitor 1 Competitor 2 Takeaways You get the idea. Another approach would be to complete a SWOT analysis for each competitor. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Once you come up with a list of all of the above categories for both your client and the competitor, then you can…

    Rachael Law/ PPC Heroin Paid Search Google- 10 readers -
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