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We’ve talked a lot on the Marketing Words Blog about writing short copy like Facebook posts & ads, AdWords ads, tweets, etc. But, unless you know how to navigate the backend of the system you’re using, it’s hard to get good results. My guest today – Stacey Myers – will walk you through the basics of how to run a Facebook ad to build your list.
… When searching online, I constantly find myself shaking my head and chuckling at the major brands who suffer from PPC message mismatch. If there’s one thing that has held true for pay-per-click (PPC) ads since their inception, it’s that the focus has to be laser tight. Any wiggle room typically results in confused customers who shrug…