Ppc Excel

  • Simple Tips To Enhance Your Excel Spreadsheets

    … Every now and then you stumble across an Excel tip or trick that blows your mind. However, this won’t always be the case and as your skills progress these insights are harder and harder to discover or take more effort than they are worth. Rather than going bigger, it is often much easier to take a step back and recognize little tricks you…

    Jacob Fairclough/ PPC Heroin Paid Search Twitter- 6 readers -
  • Account Structure and Reporting in Excel

    … account uses for separation of categories within your naming convention. For example, within this current account that would be: “_”, as seen below: Once complete, your Excel raw data sheet should now look like this: After this you can implement a few extra columns to contribute to pivot table formulas. The columns that usually get added to my…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • Excel Correlation, Causation, and Optimization

    … Excel. I graphed out the campaign metrics by month for 18 months, going from January 2013 – June 2014, and you’ll find them below in the order I looked at them. We’ll start with Impressions: I should *probably* focus my attention on the two outliers. Immediately, our attention is drawn to the two high-Impression campaigns. The red line…

    PPC Heroin Paid Search- 11 readers -
  • Excel PPC Heat Mapping 101

    … you want to? There's an easier way to analyze that kind of data. Best of all is that it's fast, it's simple to use, and it's informative- it's an Excel feature called conditional formatting. And today, I'm going to use it to make a PPC heat map with just a few clicks. What is Conditional Formatting? Conditional formatting allows you to format…

    PPC Heroin Paid Search- 12 readers -