Ppc Excel Tips

  • Account Structure and Reporting in Excel

    … account uses for separation of categories within your naming convention. For example, within this current account that would be: “_”, as seen below: Once complete, your Excel raw data sheet should now look like this: After this you can implement a few extra columns to contribute to pivot table formulas. The columns that usually get added to my…

    Jacob Brown/ PPC Heroin Paid Search- 13 readers -
  • Excel Correlation, Causation, and Optimization

    … Excel. I graphed out the campaign metrics by month for 18 months, going from January 2013 – June 2014, and you’ll find them below in the order I looked at them. We’ll start with Impressions: I should *probably* focus my attention on the two outliers. Immediately, our attention is drawn to the two high-Impression campaigns. The red line…

    PPC Heroin Paid Search- 11 readers -
  • Low Keyword Search Volume? No Problem!

    … with the creative application of concatenate to match with campaigns and ad groups exactly. I'd recommend the following posts if you're looking to brush up on your VLOOKUP and concatenate skills: A Crash Course in Excel URL Generation 6 Excel Tricks to Save Your PPC Life Have any other tactics worth mentioning when dealing with the dreaded "low search volume" label? Any unintended consequences of a well-thought-out campaign structure come back to bite you? Let us know in the comments and, as always, thanks for reading! …

    PPC Hero- 25 readers -
  • Excel PPC Heat Mapping 101

    … you want to? There's an easier way to analyze that kind of data. Best of all is that it's fast, it's simple to use, and it's informative- it's an Excel feature called conditional formatting. And today, I'm going to use it to make a PPC heat map with just a few clicks. What is Conditional Formatting? Conditional formatting allows you to format…

    PPC Heroin Paid Search- 10 readers -