Ppc Excel Tips

  • Account Structure and Reporting in Excel

    … In late October I wrote an article about a template I created in Excel for account build outs and creating an organized paid search account. I emphasized that building out accounts in an organized manner helps with reporting and ease of optimizations. How does this organization help with reporting? Let’s dig back into Excel to show how…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • Excel Correlation, Causation, and Optimization

    … Excel. I graphed out the campaign metrics by month for 18 months, going from January 2013 – June 2014, and you’ll find them below in the order I looked at them. We’ll start with Impressions: I should *probably* focus my attention on the two outliers. Immediately, our attention is drawn to the two high-Impression campaigns. The red line…

    PPC Heroin Paid Search- 11 readers -
  • Low Keyword Search Volume? No Problem!

    … with the creative application of concatenate to match with campaigns and ad groups exactly. I'd recommend the following posts if you're looking to brush up on your VLOOKUP and concatenate skills: A Crash Course in Excel URL Generation 6 Excel Tricks to Save Your PPC Life Have any other tactics worth mentioning when dealing with the dreaded "low search volume" label? Any unintended consequences of a well-thought-out campaign structure come back to bite you? Let us know in the comments and, as always, thanks for reading! …

    PPC Hero- 26 readers -
  • Excel PPC Heat Mapping 101

    Spreadsheets are hard. For the uninitiated, diving in to an AdWords or Bing-generated Excel file can be an incredibly daunting task. With the number of potential rows and columns in play, you might have to dig through hundreds, thousands, or even millions of cells to find actionable insights in these reports. I mean, you can...

    PPC Hero- 11 readers -