Ppc Excel Tips

  • Account Structure and Reporting in Excel

    … In late October I wrote an article about a template I created in Excel for account build outs and creating an organized paid search account. I emphasized that building out accounts in an organized manner helps with reporting and ease of optimizations. How does this organization help with reporting? Let’s dig back into Excel to show how…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • Excel Correlation, Causation, and Optimization

    … Excel. I graphed out the campaign metrics by month for 18 months, going from January 2013 – June 2014, and you’ll find them below in the order I looked at them. We’ll start with Impressions: I should *probably* focus my attention on the two outliers. Immediately, our attention is drawn to the two high-Impression campaigns. The red line…

    PPC Heroin Paid Search- 11 readers -
  • Low Keyword Search Volume? No Problem!

    … Over the years, I've discovered that one of my favorite account structure strategies involves the use of two specific tactics: ad group segmentation by match type and embedded negatives. It allows for a level of control in your matched queries that a tiered bidding strategy simply can't match (as proven by Rachael in the linked article above…

    PPC Hero- 25 readers -
  • Excel PPC Heat Mapping 101

    … you want to? There's an easier way to analyze that kind of data. Best of all is that it's fast, it's simple to use, and it's informative- it's an Excel feature called conditional formatting. And today, I'm going to use it to make a PPC heat map with just a few clicks. What is Conditional Formatting? Conditional formatting allows you to format…

    PPC Heroin Paid Search- 10 readers -