Ppc For Beginners

  • What I Learned During My First Year in PPC

    … to get bogged down in the numbers and lose sight of the account as a whole or the client's business model. Instead of focusing on why a particular keyword or ad group isn't performing, I learned to see the bigger picture of how our PPC efforts align with the company's other marketing strategies and end goals. While it's important to look at all…

    Rachael Law/ PPC Heroin Paid Search- 14 readers -
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