Ppc Industry

  • Staying Ahead of the PPC Curve

    … February 4th, 2015 Robert Brady Posted in Agency Life, PPC Industry | No Comments » The other day there was a lively discussion on #ppcchat about strengths & weaknesses (it sounded a little bit like a job interview), but the question that really jumped out to me was this, “Q5: What do you believe is the biggest threat to your status…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 19 readers -
  • A PPC Carol: The Ghost of PPC Past

    … the biggest advertisers…as long as they’re smart about it. John Lee tells you how to budget for the battle. #PPCFright2014 Day 12: Paranormal PPC Encounters – This post has some of the scariest PPC ghosts from professionals across the industry. Amy Bishop rounded them all up for this instant classic during our Halloween series. 4 Reasons Why…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 18 readers -
  • #PPCFright2014 Day 11: What’s Your Final Destination?

    October 30th, 2014 John Lee Posted in Agency Life, PPC Industry, PPC Tactics | No Comments » Final destination. The end. You can’t cheat death… or at least you can’t cheat the performance of your PPC campaigns. Knowing that a final destination is inevitable, we are forced to plan ahead. What are your goals? What is the end game? Prepare for it or the results will be violent and unexpected.

    John Lee/ Clix Marketing PPC Blog- 12 readers -
  • #PPCFright2014: Day 1 – Exorcise Your PPC Demons

    … to great the world. PPC audits serve a specific purpose. You discover and point to a problem and prescribe a solution. To exorcise your PPC demons simply put those solutions in place. Duh. Whether fixing mistakes, filling targeting gaps (or removing a targeting blockage) or testing new ideas/ads/channels, you will feel empowered knowing that you…

    John Lee/ Clix Marketing PPC Blogin Paid Search- 7 readers -
  • Building PPC Muscle

    … A couple weeks ago I wrote a post about how to recharge your PPC skills when you start to feel a little burned out. Staying fresh is important so that you can bring your A-game to your campaigns. Today I’d like to talk about bulking up your PPC skills. Consistency As with any discussion about exercising, an underlying principle to success…