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“Why should we let you manage our PPC accounts? This is your chance to brag on yourself, go for it.” Have you ever heard this question before? If you are an agency owner or agency rep then you most likely have. In fact, if you’re in-house trying to get a job you’ve probably heard this question during an interview.
… If you are in the paid search industry, chances are that you’ve heard of world renowned paid search guru, Brad Geddes. Along with being an author, speaker, and marketing consultant, Brad recently launched a new ad testing platform called AdAlysis. Brad was gracious enough to allow PPC Hero an interview. How did you get into paid search…