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October 4, 2017 It is Friday morning. Secret Jake and I walk to a little coffee shop just a block away from our office. We order Guatemalan pour-overs (we are fancy like that). We find a table and sit down only to discover it is wobbly. But we don’t move. For some reason, I feel like sitting and drinking coffee at a wobbly table is just what we need to properly talk PPC.
… April 4, 2017 In my current role as Director of Services for Hanapin Marketing, one of the key challenges I face is interviewing potential candidates for various PPC jobs. Hiring is critical because as the saying goes “get the people right and everything else takes care of itself.” Consequently, hiring the wrong people leads to negative…