Ppc Landing Pages

  • It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated

    … August 9, 2016 You spend months testing ad copy and optimizing bids to ensure that your ads are not only visible or relevant, but effective. It’s not about impressions. It’s not even about clicks. The end goal, the cherry on top, is the conversion. That conversion occurs on the landing page. So how do you choose the page that sends your…

    PPC Hero- 7 readers -
  • Landing Page Forms: Stop Proposing on Your First Date

    … inept individual, I challenge you to consider your PPC landing page forms.* Is it possible that we marketers are consistently proposing marriage to those coming to our landing pages “just wanting coffee”? The “First Date” Landing Page Form A large part of PPC is advertising to potential customers or clients unfamiliar with your brand. When they click…

    Nate Hollander/ PPC Hero- 6 readers -
  • 8 Reasons Your Pay Per Click Strategy Is Failing

    … I did my search I provided you the keywords with what I was searching for. You should have dozens, if not hundreds, of landing pages that are topically focused on the keywords you’re targeting! Conversion Options – Not everyone wants to buy from a PPC ad click. Some are early in their decision-making process and want to do research. Providing…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 10 readers -
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