Ppc Landing Pages

  • It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated

    … to present all of them on one page or at least give a user access to all of these at first glance. This tactic is fantastic when a user is in the top end of the funnel. However, we know that our users via PPC are a little more focused than that. Users click on our ads because (in most cases) we’ve inadvertently told them that we’ve found what…

    PPC Hero- 9 readers -
  • Landing Page Forms: Stop Proposing on Your First Date

    … inept individual, I challenge you to consider your PPC landing page forms.* Is it possible that we marketers are consistently proposing marriage to those coming to our landing pages “just wanting coffee”? The “First Date” Landing Page Form A large part of PPC is advertising to potential customers or clients unfamiliar with your brand. When they click…

    Nate Hollander/ PPC Hero- 6 readers -
  • 8 Reasons Your Pay Per Click Strategy Is Failing

    … on your cost per lead, lead quality, and conversion value. PPC isn’t a single campaign or a project, it’s a process that can be improved over time and requires management by qualified personnel. No Landing Pages – When I click a PPC ad and it brings me to the home page, I instantly roll my eyes. Your home page is the map to your content but when…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 13 readers -