Ppc Landing Pages

  • It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated

    …. 2) You Have A Goal (Or Two), So Should Your Landing Page When you’re optimizing until your little PPC heart is content you have an end goal in mind – a specific KPI that you’re striving to attain. Your landing page should be doing the exact same thing. The basic rule of thumb here is always “Keep it simple.” This rule is generally followed…

    PPC Hero- 9 readers -
  • Landing Page Forms: Stop Proposing on Your First Date

    … inept individual, I challenge you to consider your PPC landing page forms.* Is it possible that we marketers are consistently proposing marriage to those coming to our landing pages “just wanting coffee”? The “First Date” Landing Page Form A large part of PPC is advertising to potential customers or clients unfamiliar with your brand. When they click…

    Nate Hollander/ PPC Hero- 6 readers -
  • 8 Reasons Your Pay Per Click Strategy Is Failing

    … on your cost per lead, lead quality, and conversion value. PPC isn’t a single campaign or a project, it’s a process that can be improved over time and requires management by qualified personnel. No Landing Pages – When I click a PPC ad and it brings me to the home page, I instantly roll my eyes. Your home page is the map to your content but when…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 13 readers -