Ppc Landing Pages

  • It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated

    … means that as users progress down it they are ideally more focused. Do not provide distractions and rabbit trails in a narrow section of a funnel if you don’t absolutely have to. Users love distractions and your conversion rate hates them. Furthermore, if a user overlooks or bypasses a conversion option once the likelihood that they will repeat…

    PPC Hero- 9 readers -
  • Landing Page Forms: Stop Proposing on Your First Date

    … inept individual, I challenge you to consider your PPC landing page forms.* Is it possible that we marketers are consistently proposing marriage to those coming to our landing pages “just wanting coffee”? The “First Date” Landing Page Form A large part of PPC is advertising to potential customers or clients unfamiliar with your brand. When they click…

    Nate Hollander/ PPC Hero- 6 readers -
  • 8 Reasons Your Pay Per Click Strategy Is Failing

    … that are ready to make their next purchase. That said, a common response we hear amongst PPC skeptics is: Oh, we tried PPC and it didn’t work. We then narrow in the focus on what the definition of tried is and continue to find fault with the strategies that were deployed. I’ll be honest in that I have not seen a single client fail utilizing pay…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 10 readers -
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