Ppc Management

  • 6 Questions Ask Yourself Before Implementing PPC Campaign

    …6 Questions Ask Yourself Before Implementing PPC Campaign Pay per click (PPC) campaign can have both positive and negative impact while promoting a business. Especially, when running low on marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal…

    ppc.orgin Paid Search- 17 readers -
  • 5 Tips To Stay Organized Through The Holidays And Beyond

    … November 23, 2016 The holidays are here and client spending and consumer shopping are in full swing. It would be an understatement to say this year feels a little busier than last. Often these busy times show us, as account managers, where we might need to be more effective and stay a little more organized. Here are 5 tips you can use help you…

    PPC Hero- 10 readers -
  • How To Transition Between PPC Managers

    … to this transition and a lack of attention. Give them lots of extra attention so they don’t feel abandoned. Also, outline the reasons for the poor performance, so they truly understand where your focus is and that you have a plan. Read more in the full white paper: How To Transition Between PPC Managers Be Supportive After the new account manager has…

    Hayley Cummings/ PPC Heroin Paid Search How To's- 4 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … engines beyond conventional text ads. Put Players in a Position to Win: Bidding for optimal ad position places ads in the best location to drive volume. Analyze keyword performance by individual ad position and use the data to determine what maximum bids should be set at in order to achieve an average position that best leads to reaching…

    Jeff Baum/ PPC Heroin Paid Search How To's- 9 readers -
  • Forget Quick-Wins! Build Towards and Then Sustain Great Performance!

    … in the end. For the football team, that means a victory. For the PPC professional (and for the uncomfortable forcing of this continued metaphor), that means maintaining a healthy account and growing performance. Here are a few steps that every account manager should be taking on a weekly or bi-weekly basis that will help assure you’re always…

    Kevin Klein/ PPC Hero- 5 readers -
  • Learn How To Fight Click And Conversion Fraud

    … Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account. You methodically plan strategy, execute it flawlessly, and the traffic and conversions start rolling in. Everything is going according to plan and life is pretty good. Then the other shoe drops. Traffic starts to spike, spend…

    Jeff Baum/ PPC Heroin Paid Search How To's- 6 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    …. After all, if budgets are not properly managed, business metrics can be severely impacted. Improperly managing bids can lead to missing out on opportunities (not getting enough traffic) or overpaying for keywords, creating negative return on investment. Today we’re going to discuss why automating bid and budget management is critical…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • Managing an Education PPC Account. What You Need to Know

    … I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making paid search an expensive proposition, and the demand for high quality leads has forced changes…

    Jeff Baum/ PPC Heroin Paid Search How To's- 5 readers -
  • 5 Inherent Qualities of Great PPC Specialists

    … qualities that set them apart. These qualities help with day-to-day management, client relations, and knowledge sharing. Most importantly, these characteristics foster the ability to think big and answer questions people aren’t even asking. Below are the five qualities that define the best PPC specialists: Thinks Critically What does it really…

    Matt Umbro/ Search Engine Journalin Paid Search- 9 readers -
  • Spotlight on Fixed Fee Agency PPC Management

    … Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using…

    Dean Marsden/ Koozai.comin Paid Search- 18 readers -
  • Is Your PPC Payment Model Working For You?

    …/spend based fee. Let’s take a look at all these models and explore the benefits and issues of each. No Management – Activate and Run The first option is where many newcomers to PPC advertising fall down on. Google makes it easy to for new advertisers to get started using its AdWords Express service, however adverts that are live will still need…

    Dean Marsden/ Koozai.comin Paid Search- 16 readers -
  • 5 Tips For Better PPC Lead Quality

    … Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because while you may generate 20 leads, maybe only 2 convert into revenue, sale or whatever your final action…

    Cassie Oumedian/ PPC Heroin Paid Search- 29 readers -
  • 3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss

    … No matter your PPC budget it's important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we've all been in the situation where clients need to cut spend dramatically. After explaining that conversion volume will drop with the decrease in spend, you need to come up with a game plan…

    Rachael Law/ PPC Hero- 21 readers -