Ppc Management

  • 6 Questions Ask Yourself Before Implementing PPC Campaign

    …6 Questions Ask Yourself Before Implementing PPC Campaign Pay per click (PPC) campaign can have both positive and negative impact while promoting a business. Especially, when running low on marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal…

    ppc.orgin Paid Search- 17 readers -
  • 5 Tips To Stay Organized Through The Holidays And Beyond

    … doesn’t LOVE that feel of crossing something off after it has been completed? If you are looking for online project management tools, here are a few: 2) Have A Calendar? It’s More Than A Meeting Planner Once you have your to-do list written out, use your calendar to help set reminders for when items should be completed or sent to your client…

    PPC Hero- 10 readers -
  • How To Transition Between PPC Managers

    … to this transition and a lack of attention. Give them lots of extra attention so they don’t feel abandoned. Also, outline the reasons for the poor performance, so they truly understand where your focus is and that you have a plan. Read more in the full white paper: How To Transition Between PPC Managers Be Supportive After the new account manager has…

    Hayley Cummings/ PPC Heroin Paid Search How To's- 4 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high…

    Jeff Baum/ PPC Heroin Paid Search How To's- 9 readers -
  • Forget Quick-Wins! Build Towards and Then Sustain Great Performance!

    … in the end. For the football team, that means a victory. For the PPC professional (and for the uncomfortable forcing of this continued metaphor), that means maintaining a healthy account and growing performance. Here are a few steps that every account manager should be taking on a weekly or bi-weekly basis that will help assure you’re always…

    Kevin Klein/ PPC Hero- 5 readers -
  • Learn How To Fight Click And Conversion Fraud

    … Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account. You methodically plan strategy, execute it flawlessly, and the traffic and conversions start rolling in. Everything is going according to plan and life is pretty good. Then the other shoe drops. Traffic starts to spike, spend…

    Jeff Baum/ PPC Heroin Paid Search How To's- 8 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    … 2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it’s not only a need, but also a necessity to automate these two critical areas…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • Managing an Education PPC Account. What You Need to Know

    … in how conversions are analyzed. Today were going to discuss these hurdles and what can be done to overcome them. Compliance Regulations Have Limited the Use of Some Standard PPC Best Practices. Prior to 2011, almost anything could have been promised in an ad. Regulations now specifically state schools cannot say anything that implies making…

    Jeff Baum/ PPC Heroin Paid Search How To's- 5 readers -
  • 5 Inherent Qualities of Great PPC Specialists

    … qualities that set them apart. These qualities help with day-to-day management, client relations, and knowledge sharing. Most importantly, these characteristics foster the ability to think big and answer questions people aren’t even asking. Below are the five qualities that define the best PPC specialists: Thinks Critically What does it really…

    Matt Umbro/ Search Engine Journalin Paid Search- 9 readers -
  • Spotlight on Fixed Fee Agency PPC Management

    … Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using…

    Dean Marsden/ Koozai.comin Paid Search- 19 readers -
  • Is Your PPC Payment Model Working For You?

    … and if possible, is Google Partners qualified. Although having someone in-house may save you some money on management fees, if you have a large PPC account, be prepared for when that experienced person decides to leave your company, the management will likely stop when it really needs to be run continuously. Fixed Fee Agency Management A high percentage…

    Dean Marsden/ Koozai.comin Paid Search- 17 readers -
  • 5 Tips For Better PPC Lead Quality

    … Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because while you may generate 20 leads, maybe only 2 convert into revenue, sale or whatever your final action…

    Cassie Oumedian/ PPC Heroin Paid Search- 29 readers -
  • 3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss

    … No matter your PPC budget it's important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we've all been in the situation where clients need to cut spend dramatically. After explaining that conversion volume will drop with the decrease in spend, you need to come up with a game plan…

    Rachael Law/ PPC Hero- 22 readers -