Ppc Management

    • 5 Tips To Stay Organized Through The Holidays And Beyond

      November 23, 2016 The holidays are here and client spending and consumer shopping are in full swing. It would be an understatement to say this year feels a little busier than last. Often these busy times show us, as account managers, where we might need to be more effective and stay a little more organized. Here are 5 tips you can use help you stay organized.

      PPC Hero- 9 readers -
  • How To Transition Between PPC Managers

    … to this transition and a lack of attention. Give them lots of extra attention so they don’t feel abandoned. Also, outline the reasons for the poor performance, so they truly understand where your focus is and that you have a plan. Read more in the full white paper: How To Transition Between PPC Managers Be Supportive After the new account manager has…

    Hayley Cummings/ PPC Heroin Paid Search How To's- 4 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high…

    Jeff Baum/ PPC Heroin Paid Search How To's- 8 readers -
  • Forget Quick-Wins! Build Towards and Then Sustain Great Performance!

    … in the end. For the football team, that means a victory. For the PPC professional (and for the uncomfortable forcing of this continued metaphor), that means maintaining a healthy account and growing performance. Here are a few steps that every account manager should be taking on a weekly or bi-weekly basis that will help assure you’re always…

    Kevin Klein/ PPC Hero- 5 readers -
  • Learn How To Fight Click And Conversion Fraud

    … is rising sharply, and no conversions to boot. Adding insult to injury, reports come in that the conversions you are receiving are actually fake leads. At this point, it’s clear the click fraud bug has bitten you. Click and conversion fraud in AdWords and Bing does exist and affects many accounts in negative ways. Let’s get to work defining click…

    Jeff Baum/ PPC Heroin Paid Search How To's- 6 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    … 2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it’s not only a need, but also a necessity to automate these two critical areas…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • Managing an Education PPC Account. What You Need to Know

    I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making paid search an expensive proposition, and the demand for high quality leads has forced changes in how conversions are analyzed.

    Jeff Baum/ PPC Hero- 5 readers -
  • 5 Inherent Qualities of Great PPC Specialists

    … There are people in every industry who we look up to, who set the bar for excellence and are pioneers in the field. They are remarkable at their craft, but they also inspire others. Brad Geddes, Melissa Mackey, and David Szetela are just a few of the PPC specialists who have always inspired me to be better. Great PPC specialists have certain…

    Matt Umbro/ Search Engine Journalin Paid Search- 9 readers -
  • Spotlight on Fixed Fee Agency PPC Management

    … Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using…

    Dean Marsden/ Koozai.comin Paid Search- 15 readers -
  • Is Your PPC Payment Model Working For You?

    …/spend based fee. Let’s take a look at all these models and explore the benefits and issues of each. No Management – Activate and Run The first option is where many newcomers to PPC advertising fall down on. Google makes it easy to for new advertisers to get started using its AdWords Express service, however adverts that are live will still need…

    Dean Marsden/ Koozai.comin Paid Search- 15 readers -
  • 5 Tips For Better PPC Lead Quality

    … Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because while you may generate 20 leads, maybe only 2 convert into revenue, sale or whatever your final action…

    Cassie Oumedian/ PPC Heroin Paid Search- 28 readers -
  • 3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss

    … No matter your PPC budget it's important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we've all been in the situation where clients need to cut spend dramatically. After explaining that conversion volume will drop with the decrease in spend, you need to come up with a game plan…

    Rachael Law/ PPC Hero- 21 readers -
  • Now Accepting PPC Hero Guest Bloggers

    … Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you've ever been interested in writing for PPC Hero now is your chance. If you believe you have something great to write please contact me at matt.umbro@hanapinmarketing.com. All emails should include: Happy writing! …

    Matt Umbro/ PPC Heroin Paid Search- 21 readers -
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