Ppc Manager

  • How To Transition Between PPC Managers

    … to this transition and a lack of attention. Give them lots of extra attention so they don’t feel abandoned. Also, outline the reasons for the poor performance, so they truly understand where your focus is and that you have a plan. Read more in the full white paper: How To Transition Between PPC Managers Be Supportive After the new account manager has…

    Hayley Cummings/ PPC Heroin Paid Search How To's- 4 readers -
  • Forget Quick-Wins! Build Towards and Then Sustain Great Performance!

    … in the end. For the football team, that means a victory. For the PPC professional (and for the uncomfortable forcing of this continued metaphor), that means maintaining a healthy account and growing performance. Here are a few steps that every account manager should be taking on a weekly or bi-weekly basis that will help assure you’re always…

    Kevin Klein/ PPC Hero- 6 readers -
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