Ppc Match Type

  • The Argument For Match Type Segmentation

    … to test different ad copy based on search intent, which is better controlled through match types. Eric and have both written articles about this topic recently that you could also check out. Conclusion Those are the three big reasons for segmenting by match type in your account structures. With the recent news about close variants, if you find…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 16 readers -
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