Ppc Metrics

  • 3 Key PPC Metrics Are Lying To You. Find Out How

    …) the average. To fully understand what is happening with our ads, we need to know more about where they are being shown. At the very least we want to see: The standard deviation. This tells us how far from the average our ads were distributed. Were our impressions clustered around the position AdWords is showing or did we have impressions in a much…

    Sam Owen/ Search Engine Landin Paid Search- 22 readers -
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