Ppc Metrics

  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … like reviews and sitelinks. You also have an elongated headline if your description line 1 has punctuation at the end. These factors drastically change how your ads perform. I've found that ads with punctuation at the end of line 1 perform about 9% better in the top positions, but perform worse on the side. This is because when I take all 70…

    Sam Owen/ Search Engine Landin Paid Search- 23 readers -
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