Ppc Metrics

  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … does have a better CTR, that doesn't necessarily mean it's the best ad for all impressions. Turning off Ad 2 causes us to leave thousands of potential clicks on the table. We're concluding our tests without segmenting our ads far enough. Let's look at five ways that CTR is currently being blurred in our AdWords accounts. 1. CTR Varies By Device…

    Sam Owen/ Search Engine Landin Paid Search- 32 readers -
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