Ppc Mistakes

  • 4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page

    … the current state of your campaigns. Checking for these mistakes should help you determine whether your PPC is sending poor quality traffic to your landing pages… or whether you should hit the landing page optimization books. Are there any other common PPC blunders that you’ve seen? Let’s nerd out in the comments. This post originally appeared on Unbounce, and is re-published with permission.Featured Image: Sean Kelly via Flickr You Might Also Like …

    Elizabeth Marsten/ Search Engine Journalin Paid Search- 5 readers -
  • The Big Lead Gen Mistake You’re Probably Making

    … Today marks the beginning of series week at PPC Hero. We’ll be discussing issues that our authors have faced and how they’ve been overcome. From lead generation to eCommerce campaigns, we’ve shared our shortcomings and how we’ve risen to the challenges. Carrie is first this week, speaking about lead generation campaigns. In PPC we’re…

    Carrie Albright/ PPC Heroin Paid Search- 12 readers -
  • Healthy Client Relationships: When $#!% Happens

    … As I was following the #ppcchat Twitter chat recently, the following question was posed: Q5: When having the “fire” calls with clients, how do you frame the conversation? #ppcchat — Matthew Umbro (@Matt_Umbro) August 12, 2014 This started an interesting discussion around how a PPC manager handles his/her mistakes when reporting to a boss…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 18 readers -
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