Ppc News

    • PPC Explained

      PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach out to customers. You design and publish an ad online.

      ppc.orgin Paid Search- 10 readers -
  • Live Blogging Google Marketing Next 2017

    … May 19, 2017 It’s that time again! This Tuesday, 5/23 at 12 PM EST, Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event. Google will be sharing news about AdWords, Analytics, and DoubleClick. We have you covered at PPC Hero. Emma Franks will be live blogging the event…

    Matt Umbro/ PPC Heroin Paid Search Google- 13 readers -
  • The 2017/2018 State of PPC Survey is Now Open!

    … May 17, 2017 Every year, Hanapin manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry to date and guides expectations for the year to come. We conduct this research by surveying hundreds of search marketing professionals (like you PPC Heroes!) and draw conclusions…

    Jamie Newton/ PPC Heroin Paid Search- 9 readers -
  • Significance of Google AdWords Exact Match Update For Advertisers

    … that they can easily advertise or promote their products and services. Google AdWords is one of the most effective tools for digital marketers when it comes to attracting more and more customers towards their business. Yes, the PPC campaigns carried out by search engine marketing professionals help them in connecting with all the potential customers…

    ppc.orgin Paid Search Google- 22 readers -
  • 2 Major Pitfalls Of PPC Management To Be Avoided

    … of their limited range of resources and budget constraints that prevent them from hiring a reputed Sand Crest SEO PPC management company. Many small business owners tend to get frustrated with the result; and hence, try to move away from the approach after a series of failed attempts to establish a valid PPC campaign. Here are 2 Major PPC Pitfalls…

    ppc.orgin Paid Search- 17 readers -
  • Why PPC Services Should Be A Part Of Your Online Marketing Strategy

    … Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. This process…

    ppc.orgin Paid Search- 26 readers -
  • Nissan Leaf – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from torfx, who had a search advert that had a few areas of improvement and a landing page that was very well designed to gain a lead capture and a click through onto a secondary landing page. With electric cars seemingly increasing in popularity…

    Will Green/ ppc.orgin Paid Search- 22 readers -
  • 5 Google Pay-Per-Click Tricks To Save Your Business Money

    … tricks and tactics that you can definitely make part of your online advertising campaign. Apart from helping you save money, your business can also generate more leads using these advertising tricks. Focus on quality You bid on the best keywords that match your business using the PPC advertising. Theoretically, it sounds awesome. But, let me tell you…

    ppc.orgin Paid Search Google- 14 readers -
  • Emojis are Appearing in Google AdWords Search Ads

    … at a disadvantage just because they are less likely to use emojis to their benefit? PPC works best because everyone is roughly on the same playing ground – emojis could distort that. Ultimately, the testing of emojis is in the very early stages considering the fact Google have not publicly released anything about emojis yet. Google have been known…

    Will Green/ ppc.orgin Paid Search Google- 26 readers -
  • Google Changing the ‘Ad’ Look in PPC Search

    …’ text. Evidently, this change is a recent one since my last article, which was part of the ‘Analyse A Real PPC Campaign’ series, saw a PPC campaign from Harveys get analysed. See the below screenshot taken of their advert: The green ‘Ad’ sign is displayed for the paid search results, which is what we were use to since June 2016. However, from…

    Will Green/ ppc.orgin Paid Search Google- 22 readers -
  • Top Tricks To An Effective Pay Per Click Advertising

    … system that whoever pays the most will have the most exposures. You may think of the concept of PPC advertising as something that even a non-experienced merchant can do, but plenty of beginners have created campaigns that create little click-through movement. Put in mind that pay per click advertising does not solely attract attention, it can also…

    ppc.orgin Paid Search- 44 readers -
  • The 2 Biggest PPC Changes in 2016

    … There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this year be it for the better or worse. Bringing PPC advertising back into the topic of conversation, we have seen some changes become adopted into PPC which have made quite a large impact to PPC advertising as a whole…

    Will Green/ ppc.orgin Paid Search- 17 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … indeed. Should we hug? Thank you, Google, for allowing us to show the value of PPC in ways we never imagined. Our clients’ accounts are like little snowflakes—no two are alike. Last click, first click, linear, time-decay, position based, data-driven; we are now able to fight to save keywords and ad groups based on their contributions…

    PPC Heroin Social Paid Search- 20 readers -
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