Ppc News

    • 2 Major Pitfalls Of PPC Management To Be Avoided

      The concept of digital marketing has provided businesses of different sizes enough options to compete in the market. Even the small businesses are finding it easier to promote their services and products through the online medium, without investing much in the process. Digital marketing also provides a better attribution platform that seems to be clearer and more organized.

      ppc.orgin Paid Search- 9 readers -
  • Why PPC Services Should Be A Part Of Your Online Marketing Strategy

    … Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. This process…

    ppc.orgin Paid Search- 25 readers -
  • Nissan Leaf – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from torfx, who had a search advert that had a few areas of improvement and a landing page that was very well designed to gain a lead capture and a click through onto a secondary landing page. With electric cars seemingly increasing in popularity…

    Will Green/ ppc.orgin Paid Search- 20 readers -
  • 5 Google Pay-Per-Click Tricks To Save Your Business Money

    … tricks and tactics that you can definitely make part of your online advertising campaign. Apart from helping you save money, your business can also generate more leads using these advertising tricks. Focus on quality You bid on the best keywords that match your business using the PPC advertising. Theoretically, it sounds awesome. But, let me tell you…

    ppc.orgin Paid Search Google- 14 readers -
  • Emojis are Appearing in Google AdWords Search Ads

    … at a disadvantage just because they are less likely to use emojis to their benefit? PPC works best because everyone is roughly on the same playing ground – emojis could distort that. Ultimately, the testing of emojis is in the very early stages considering the fact Google have not publicly released anything about emojis yet. Google have been known…

    Will Green/ ppc.orgin Paid Search Google- 18 readers -
  • Google Changing the ‘Ad’ Look in PPC Search

    …’ text. Evidently, this change is a recent one since my last article, which was part of the ‘Analyse A Real PPC Campaign’ series, saw a PPC campaign from Harveys get analysed. See the below screenshot taken of their advert: The green ‘Ad’ sign is displayed for the paid search results, which is what we were use to since June 2016. However, from…

    Will Green/ ppc.orgin Paid Search Google- 17 readers -
  • Top Tricks To An Effective Pay Per Click Advertising

    … system that whoever pays the most will have the most exposures. You may think of the concept of PPC advertising as something that even a non-experienced merchant can do, but plenty of beginners have created campaigns that create little click-through movement. Put in mind that pay per click advertising does not solely attract attention, it can also…

    ppc.orgin Paid Search- 41 readers -
  • The 2 Biggest PPC Changes in 2016

    There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this year be it for the better or worse. Bringing PPC advertising back into the topic of conversation, we have seen some changes become adopted into PPC which have made quite a large impact to PPC advertising as a whole.

    Will Green/ ppc.org- 16 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … the simplification of columns and the ease of reporting with one metric. Number 5: Expanded Customer Match Options Thank you, Google, for expanding capabilities with customer match. When you rolled customer match targeting out last year, we were all pretty pumped. But now, with Shopping, we can truly put the right product in front of the right person. Number 4…

    PPC Heroin Social Paid Search- 17 readers -
  • Google Will Now Give You A Report On Your Mobile Website

    Google have recently unveiled a new tool that appears on their homepage, which appears as a little pop up window on their homepage notifying web users to ‘Test your site with Google’ like so: If you cannot see this on your Google homepage, this might be because only certain web users are being allowed to view this, which is mostly likely those that have websites associated with Blogger (and hen.

    Will Green/ ppc.org- 10 readers -
  • Google Potentially Introducing Image Site Link Extensions

    We all know that Google are at the forefront of innovation: especially in pay per click advertising. For this reason, it should not come as a surprise to know that Google are experimenting on site link extensions, hoping that the inclusion of images for each site link extension will improve the performance of the ad extension.

    Will Green/ ppc.org- 13 readers -
  • 5 PPC Marketing Blunders and Techniques to Solve Them

    … Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific timeframe then you…

    ppc.orgin Paid Search- 14 readers -
  • Mobile Organic Searches and PPC Advertising is Still increasing

    …): General ad spend for the US and CTR has increased by 20% and 28% respectively while the average CPC across PPC advertising has decreased by 6%. The ad spend, amount of clicks and CPC of mobile PPC has increased by a staggering 134%, 98% and 18% whereas table and laptop devices saw negative trends of 3-10% (except for the desktop CPC which increased…

    Will Green/ ppc.orgin Paid Search- 8 readers -
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