Ppc News

    • 5 PPC Marketing Blunders and Techniques to Solve Them

      Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific timeframe then you will lose those clients.

      ppc.orgin Paid Search- 14 readers -
    • Google Potentially Introducing Image Site Link Extensions

      We all know that Google are at the forefront of innovation: especially in pay per click advertising. For this reason, it should not come as a surprise to know that Google are experimenting on site link extensions, hoping that the inclusion of images for each site link extension will improve the performance of the ad extension.

      Will Green/ ppc.orgin Paid Search Google- 11 readers -
    • Mobile Organic Searches and PPC Advertising is Still increasing

      A new report from Merkle’s Q3 Digital Marketing Report has made apparent that the the future is in the mobile industry from the statistics the report has outlined. Looking at paid search, social media channels and organic search results, Merkle’s Q3 report came to the overall conclusions (with percentages referring to year on year growth): General ad spend for the US and CTR ...

      Will Green/ ppc.orgin Paid Search- 8 readers -
  • Google Unveiling New Click-to-Message Ad Extension

    … Google is at the forefront of innovation in PPC advertising with both their programs: Google AdWords and Adsense. Their latest big change came in March where they removed the right hand side adverts altogether and added an extra space on paid search results above organic results so that a maximum of four adverts could now appear – early…

    Will Green/ ppc.orgin Google- 9 readers -
  • Dropping RHS Adverts in AdWords Increased CTR

    … to compete against above it and is no longer closest to the top of organic search results. For this reason, position three is a bit of a ‘dead’ zone for adverts to now appear on search engine results. The post Dropping RHS Adverts in AdWords Increased CTR appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    Will Green/ ppc.orgin Paid Search- 10 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 9 readers -
  • Search Adverts To Be Introduced on Apple’s App Store

    … that relate to the app. However, what Apple are planning to introduce is a way for apps to appear at the top of app search results in the App Store enabling sponsored applications to get more exposure and, hopefully, more downloads. The App Store search adverts will support similar targeting methods that PPC contains, such as keywords, what…

    Will Green/ ppc.orgin Paid Search- 8 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 9 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    … September 23, 2016 In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable…

    PPC Hero- 10 readers -
  • Campaign Groups Now Available In AdWords

    … September 8, 2016 We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Google Updates Threshold For Seller Rating Extension

    … Although it has not been officially released by Google, some businesses who use PPC have been seeing a change being implemented in AdWords which has increased the threshold of ratings for the seller rating ad extension to appear from 30 reviews to 150. All of the other factors for the seller rating ad extension to appear have not change including…

    Will Green/ ppc.orgin Paid Search Google- 11 readers -
  • Expanded Text Ads And Other Bing Ads Editor Updates

    … placement. However, it should be remembered that Display URLs will preserve capitalization in all domains and subdomains of the destination link, as seen below. Image via Bing Ads ETAs And Other Features In Bing Ads Editor In other significant news, version 11.2 of Bing Ads Editor was also released this week. This latest version responds to user…

    PPC Hero- 11 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    … August 10, 2016 On Tuesday, August 9, Google invited users to an on-air hangout centered around new device-specific bid adjustments. For those who missed this broadcast from Product Expert Sally Chung and Product Manager Leo Sei, you can watch it here and check out PPC Hero’s recap and reactions below. Hangout On Air Device-specific bid…

    PPC Heroin Paid Search- 16 readers -
  • 3 Need to Knows About Google’s Expanded Text Ads

    … Google has recently unveiled what it has deemed to be the biggest change to PPC text adverts in 15 years: expanded text adverts. In short form, Google is now increasing the maximum character limit for the title (as well as slightly increasing the length of the description) in a bid (if you’ll pardon the pun) to improve PPC advertising…

    Will Green/ ppc.org- 6 readers -
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