Ppc News

    • Significance of Google AdWords Exact Match Update For Advertisers

      Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number of people so that they can easily advertise or pr ...

      ppc.orgin Paid Search Google- 21 readers -
    • 2 Major Pitfalls Of PPC Management To Be Avoided

      The concept of digital marketing has provided businesses of different sizes enough options to compete in the market. Even the small businesses are finding it easier to promote their services and products through the online medium, without investing much in the process. Digital marketing also provides a better attribution platform that seems to be clearer and more organized.

      ppc.orgin Paid Search- 15 readers -
    • The 2017/2018 State of PPC Survey is Now Open!

      May 17, 2017 Every year, Hanapin manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry to date and guides expectations for the year to come. We conduct this research by surveying hundreds of search marketing professionals (like you PPC Heroes!) and draw conclusions on trends we are seeing and what new tr ...

      Jamie Newton/ PPC Heroin Paid Search- 9 readers -
  • Live Blogging Google Marketing Next 2017

    May 19, 2017 It’s that time again! This Tuesday, 5/23 at 12 PM EST, Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event. Google will be sharing news about AdWords, Analytics, and DoubleClick. We have you covered at PPC Hero. Emma Franks will be live blogging the event as the innovations are ...

    Matt Umbro/ PPC Hero- 10 readers -
  • Why PPC Services Should Be A Part Of Your Online Marketing Strategy

    … Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. This process…

    ppc.orgin Paid Search- 25 readers -
  • Nissan Leaf – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from torfx, who had a search advert that had a few areas of improvement and a landing page that was very well designed to gain a lead capture and a click through onto a secondary landing page. With electric cars seemingly increasing in popularity…

    Will Green/ ppc.orgin Paid Search- 20 readers -
  • 5 Google Pay-Per-Click Tricks To Save Your Business Money

    … tricks and tactics that you can definitely make part of your online advertising campaign. Apart from helping you save money, your business can also generate more leads using these advertising tricks. Focus on quality You bid on the best keywords that match your business using the PPC advertising. Theoretically, it sounds awesome. But, let me tell you…

    ppc.orgin Paid Search Google- 14 readers -
  • Emojis are Appearing in Google AdWords Search Ads

    … at a disadvantage just because they are less likely to use emojis to their benefit? PPC works best because everyone is roughly on the same playing ground – emojis could distort that. Ultimately, the testing of emojis is in the very early stages considering the fact Google have not publicly released anything about emojis yet. Google have been known…

    Will Green/ ppc.orgin Paid Search Google- 20 readers -
  • Google Changing the ‘Ad’ Look in PPC Search

    …’ text. Evidently, this change is a recent one since my last article, which was part of the ‘Analyse A Real PPC Campaign’ series, saw a PPC campaign from Harveys get analysed. See the below screenshot taken of their advert: The green ‘Ad’ sign is displayed for the paid search results, which is what we were use to since June 2016. However, from…

    Will Green/ ppc.orgin Paid Search Google- 20 readers -
  • Top Tricks To An Effective Pay Per Click Advertising

    … system that whoever pays the most will have the most exposures. You may think of the concept of PPC advertising as something that even a non-experienced merchant can do, but plenty of beginners have created campaigns that create little click-through movement. Put in mind that pay per click advertising does not solely attract attention, it can also…

    ppc.orgin Paid Search- 42 readers -
  • The 2 Biggest PPC Changes in 2016

    … There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this year be it for the better or worse. Bringing PPC advertising back into the topic of conversation, we have seen some changes become adopted into PPC which have made quite a large impact to PPC advertising as a whole…

    Will Green/ ppc.orgin Paid Search- 17 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … the rules of the game. We in the advertising business, we will be here, waiting to throw the rules back in your face and be smarter about our investments, our targeting, and our data. Looking Ahead Every year since I began my PPC career, I am blown away by the amount of changes that happen in our industry. In 2016, I feel these changes are more…

    PPC Heroin Social Paid Search- 20 readers -
  • Google Will Now Give You A Report On Your Mobile Website

    … for the report. For this reason, I definitely think it is worth website owners to see how their website performs: especially due to the fact that out of all the big search engines, it is Google that you will want to make sure they see your website as highly rated. The post Google Will Now Give You A Report On Your Mobile Website appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    Will Green/ ppc.orgin Paid Search EMail Google- 11 readers -
  • Google Potentially Introducing Image Site Link Extensions

    …, the results produced from Google experimenting will provide quantifiable results as to whether the images work or not. But, before the results are in, what impact could images in site link extensions have to PPC? #1 Number of Adverts Listed to Change? My first worry that comes with image ad extensions is the increase in vertical space that they create…

    Will Green/ ppc.orgin Paid Search Google- 14 readers -
  • 5 PPC Marketing Blunders and Techniques to Solve Them

    … Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific timeframe then you…

    ppc.orgin Paid Search- 14 readers -
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