Ppc News

  • Top Tricks To An Effective Pay Per Click Advertising

    … convert ideas to sales real quick. With that being said, here are some efficient and effective tips on how to do pay per click advertising the right way. Understand the Real Concept of Pay Per Click Advertising As I was saying earlier, knowing and mastering the how to’s of PPC advertising is not simple. You have to understand this for three…

    ppc.orgin Paid Search- 33 readers -
  • The 2 Biggest PPC Changes in 2016

    … There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this year be it for the better or worse. Bringing PPC advertising back into the topic of conversation, we have seen some changes become adopted into PPC which have made quite a large impact to PPC advertising as a whole…

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … December 19, 2016 It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look fondly (or maybe begrudgingly) upon the past year and pat ourselves on the back for getting through it in one piece…

    PPC Heroin Social Paid Search- 14 readers -
  • Google Will Now Give You A Report On Your Mobile Website

    … for the report. For this reason, I definitely think it is worth website owners to see how their website performs: especially due to the fact that out of all the big search engines, it is Google that you will want to make sure they see your website as highly rated. The post Google Will Now Give You A Report On Your Mobile Website appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    Will Green/ ppc.orgin Paid Search EMail Google- 9 readers -
  • Google Potentially Introducing Image Site Link Extensions

    …, the results produced from Google experimenting will provide quantifiable results as to whether the images work or not. But, before the results are in, what impact could images in site link extensions have to PPC? #1 Number of Adverts Listed to Change? My first worry that comes with image ad extensions is the increase in vertical space that they create…

    Will Green/ ppc.orgin Paid Search Google- 11 readers -
  • 5 PPC Marketing Blunders and Techniques to Solve Them

    … Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific timeframe then you…

    ppc.orgin Paid Search- 14 readers -
  • Mobile Organic Searches and PPC Advertising is Still increasing

    …): General ad spend for the US and CTR has increased by 20% and 28% respectively while the average CPC across PPC advertising has decreased by 6%. The ad spend, amount of clicks and CPC of mobile PPC has increased by a staggering 134%, 98% and 18% whereas table and laptop devices saw negative trends of 3-10% (except for the desktop CPC which increased…

    Will Green/ ppc.orgin Paid Search- 8 readers -
  • Google Unveiling New Click-to-Message Ad Extension

    … Google is at the forefront of innovation in PPC advertising with both their programs: Google AdWords and Adsense. Their latest big change came in March where they removed the right hand side adverts altogether and added an extra space on paid search results above organic results so that a maximum of four adverts could now appear – early…

    Will Green/ ppc.orgin Google- 13 readers -
  • Dropping RHS Adverts in AdWords Increased CTR

    … to compete against above it and is no longer closest to the top of organic search results. For this reason, position three is a bit of a ‘dead’ zone for adverts to now appear on search engine results. The post Dropping RHS Adverts in AdWords Increased CTR appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 16 readers -
  • Search Adverts To Be Introduced on Apple’s App Store

    … that relate to the app. However, what Apple are planning to introduce is a way for apps to appear at the top of app search results in the App Store enabling sponsored applications to get more exposure and, hopefully, more downloads. The App Store search adverts will support similar targeting methods that PPC contains, such as keywords, what…

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 10 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    … September 23, 2016 In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable…

    PPC Hero- 11 readers -
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