Ppc News

  • Google Introduces Parallel Tracking to Speed Up Landing Pages

    … November 3, 2017 As we all know, the longer it takes to load a page, the lower the conversion rate will be. One of the bigger time sucks for a landing page load is the tracking redirects. The tracking loads before the page and if the tracking is loading slowly there is a much higher chance the customer bounces. This is a futuristic catch-22…

    PPC Heroin Paid Search Google- 11 readers -
  • Adwords vs. Bing Ads

    … crown! Author Bio: Mike Hall is an experienced professional in the field of Internet Marketing. His years of experience in the field of SEO, Pay per Click and Social Media Marketing has made him an authority on all things digital. He is an experienced writer having written and published several articles on the subject of Internet Marketing. The post Adwords vs. Bing Ads appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    ppc.orgin Paid Search- 12 readers -
  • Google Increases Site Links in Mobile PPC to 8

    … to scroll through the different site links on offer to find the right site link for the web user to click onto. The news that has become apparent, both from testing on Google and from Google’s own blog post, is that the number of site links that can be displayed as an ad extension for a mobile PPC advert can range up to 8 links. Google’s own blog post…

    Will Green/ ppc.orgin Paid Search Google- 19 readers -
  • Google Tests New Enhanced Sitelinks in PPC

    … The changes that Google make to their pay per click advertising platform tend to correlate towards improving the user experience when using PPC as well as improving the click through rate (CTR) of adverts too. The latest innovation from the tech giants comes in how they display enhanced sitelinks in PPC as an ad extension for a search advert…

    Will Green/ ppc.orgin Paid Search Google- 16 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    …, bid management, brand protection, call tracking, competitor analysis, CRO, reporting, retargeting, and social. You’ll also find a Quick Reference Guide that Hanapin experts put together to discuss quick details on a couple of the platforms we work with personally. The Guide offers what we use their services for, how they work for our own clients…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • The 2017 Top 25 Most Influential PPC Experts

    … July 25, 2017 You voted. We researched. The final list is ready. Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes! Yes, 17,000! It was an epic battle almost as good…

    Jamie Newton/ PPC Heroin Paid Search- 25 readers -
  • PPC Explained

    … PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach out to customers…

    ppc.orgin Paid Search- 12 readers -
  • Live Blogging Google Marketing Next 2017

    … May 19, 2017 It’s that time again! This Tuesday, 5/23 at 12 PM EST, Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event. Google will be sharing news about AdWords, Analytics, and DoubleClick. We have you covered at PPC Hero. Emma Franks will be live blogging the event…

    Matt Umbro/ PPC Heroin Paid Search Google- 14 readers -
  • The 2017/2018 State of PPC Survey is Now Open!

    … May 17, 2017 Every year, Hanapin manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry to date and guides expectations for the year to come. We conduct this research by surveying hundreds of search marketing professionals (like you PPC Heroes!) and draw conclusions…

    Jamie Newton/ PPC Heroin Paid Search- 9 readers -
  • Significance of Google AdWords Exact Match Update For Advertisers

    … that they can easily advertise or promote their products and services. Google AdWords is one of the most effective tools for digital marketers when it comes to attracting more and more customers towards their business. Yes, the PPC campaigns carried out by search engine marketing professionals help them in connecting with all the potential customers…

    ppc.orgin Paid Search Google- 23 readers -
  • 2 Major Pitfalls Of PPC Management To Be Avoided

    … to be clearer and more organized. With this platform, it becomes easier to have a better understanding of the PPC or the performance of the ads being displayed, all done entirely through Conversion Data Analysis procedure. It even becomes possible to identify the total traffic percentage viewing the ads with impression-judgment and also the total number…

    ppc.orgin Paid Search- 17 readers -
  • Why PPC Services Should Be A Part Of Your Online Marketing Strategy

    … Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. This process…

    ppc.orgin Paid Search- 27 readers -
  • Nissan Leaf – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from torfx, who had a search advert that had a few areas of improvement and a landing page that was very well designed to gain a lead capture and a click through onto a secondary landing page. With electric cars seemingly increasing in popularity…

    Will Green/ ppc.orgin Paid Search- 22 readers -
  • 5 Google Pay-Per-Click Tricks To Save Your Business Money

    … tricks and tactics that you can definitely make part of your online advertising campaign. Apart from helping you save money, your business can also generate more leads using these advertising tricks. Focus on quality You bid on the best keywords that match your business using the PPC advertising. Theoretically, it sounds awesome. But, let me tell you…

    ppc.orgin Paid Search Google- 14 readers -
  • Emojis are Appearing in Google AdWords Search Ads

    … at a disadvantage just because they are less likely to use emojis to their benefit? PPC works best because everyone is roughly on the same playing ground – emojis could distort that. Ultimately, the testing of emojis is in the very early stages considering the fact Google have not publicly released anything about emojis yet. Google have been known…

    Will Green/ ppc.orgin Paid Search Google- 26 readers -
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