Ppc News

    • Top Tricks To An Effective Pay Per Click Advertising

      Written by Patrick Panuncillon Marketing products and services online have been the trend since the year 2006. As we all know, millions of businesspersons are advertising their products and services online. And as far as we see it, this method has been the most effective way to drive traffic for potential customers.

      ppc.orgin Paid Search- 33 readers -
    • The 2 Biggest PPC Changes in 2016

      There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this year be it for the better or worse. Bringing PPC advertising back into the topic of conversation, we have seen some changes become adopted into PPC which have made quite a large impact to PPC advertising as a whole.

      Will Green/ ppc.orgin Paid Search- 12 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … December 19, 2016 It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look fondly (or maybe begrudgingly) upon the past year and pat ourselves on the back for getting through it in one piece…

    PPC Heroin Social Paid Search- 12 readers -
  • Google Will Now Give You A Report On Your Mobile Website

    Google have recently unveiled a new tool that appears on their homepage, which appears as a little pop up window on their homepage notifying web users to ‘Test your site with Google’ like so: If you cannot see this on your Google homepage, this might be because only certain web users are being allowed to view this, which is mostly likely those that have websites associated with Blogger (and hen.

    Will Green/ ppc.org- 8 readers -
  • Google Potentially Introducing Image Site Link Extensions

    …, the results produced from Google experimenting will provide quantifiable results as to whether the images work or not. But, before the results are in, what impact could images in site link extensions have to PPC? #1 Number of Adverts Listed to Change? My first worry that comes with image ad extensions is the increase in vertical space that they create…

    Will Green/ ppc.orgin Paid Search Google- 11 readers -
  • 5 PPC Marketing Blunders and Techniques to Solve Them

    … will lose those clients. Unfortunately, many web marketers make plenty of mistakes while setting up their clients’ PPC campaign and thus, fail to deliver substantial results. Let’s take a look at some of the shocking mistakes made by PPC marketers and learn the tricks to avoid them. Ignoring mobile: As a PPC marketer, you can’t just focus…

    ppc.orgin Paid Search- 14 readers -
  • Mobile Organic Searches and PPC Advertising is Still increasing

    …): General ad spend for the US and CTR has increased by 20% and 28% respectively while the average CPC across PPC advertising has decreased by 6%. The ad spend, amount of clicks and CPC of mobile PPC has increased by a staggering 134%, 98% and 18% whereas table and laptop devices saw negative trends of 3-10% (except for the desktop CPC which increased…

    Will Green/ ppc.orgin Paid Search- 8 readers -
  • Google Unveiling New Click-to-Message Ad Extension

    … Google is at the forefront of innovation in PPC advertising with both their programs: Google AdWords and Adsense. Their latest big change came in March where they removed the right hand side adverts altogether and added an extra space on paid search results above organic results so that a maximum of four adverts could now appear – early…

    Will Green/ ppc.orgin Google- 11 readers -
  • Dropping RHS Adverts in AdWords Increased CTR

    … to compete against above it and is no longer closest to the top of organic search results. For this reason, position three is a bit of a ‘dead’ zone for adverts to now appear on search engine results. The post Dropping RHS Adverts in AdWords Increased CTR appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … product offering. With just over 5 weeks until Black Friday, this announcement comes in time for advertisers to implement or update their ecommerce Shopping campaigns before the winter holiday craze fully sets in. Are you ready? Are you excited about these partnerships? Share your insights and reactions with us on Twitter. Cover image by SomeDriftwood …

    PPC Heroin Paid Search Google- 11 readers -
  • Search Adverts To Be Introduced on Apple’s App Store

    … that relate to the app. However, what Apple are planning to introduce is a way for apps to appear at the top of app search results in the App Store enabling sponsored applications to get more exposure and, hopefully, more downloads. The App Store search adverts will support similar targeting methods that PPC contains, such as keywords, what…

    Will Green/ ppc.orgin Paid Search- 8 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 9 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    … September 23, 2016 In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable…

    PPC Hero- 10 readers -
  • Campaign Groups Now Available In AdWords

    … September 8, 2016 We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • Google Updates Threshold For Seller Rating Extension

    … Although it has not been officially released by Google, some businesses who use PPC have been seeing a change being implemented in AdWords which has increased the threshold of ratings for the seller rating ad extension to appear from 30 reviews to 150. All of the other factors for the seller rating ad extension to appear have not change including…

    Will Green/ ppc.orgin Paid Search Google- 11 readers -
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