Ppc News

    • Google Changing the ‘Ad’ Look in PPC Search

      Google continually test their paid search results section to their search engine to better improve the experience for both advertisers and web users. Back in June 2016, Google changed the look of the ‘Ad’ sign (to signify paid search results) from having a yellow background to green. This certainly improved the looks of adverts on search results and reduced the number of colour ...

      Will Green/ ppc.orgin Paid Search Google- 17 readers -
    • Nissan Leaf – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from torfx, who had a search advert that had a few areas of improvement and a landing page that was very well designed to gain a lead capture and a click through onto a secondary landing page. With electric cars seemingly increasing in popularity, such as with upcoming models from Tesla, Chevrolet ...

      Will Green/ ppc.orgin Paid Search- 17 readers -
    • Emojis are Appearing in Google AdWords Search Ads

      We all know that Google are constantly trying to improve the experience web users have with both their search engines and advertising online. This is generally why the changes Google make always seem to make things that bit nicer and easier for the web user. Although it has not been confirmed yet by Google, there are reports circulating the internet, in their early stages, tha ...

      Will Green/ ppc.orgin Paid Search Google- 16 readers -
  • 5 Google Pay-Per-Click Tricks To Save Your Business Money

    … tricks and tactics that you can definitely make part of your online advertising campaign. Apart from helping you save money, your business can also generate more leads using these advertising tricks. Focus on quality You bid on the best keywords that match your business using the PPC advertising. Theoretically, it sounds awesome. But, let me tell you…

    ppc.orgin Paid Search Google- 14 readers -
  • Top Tricks To An Effective Pay Per Click Advertising

    … system that whoever pays the most will have the most exposures. You may think of the concept of PPC advertising as something that even a non-experienced merchant can do, but plenty of beginners have created campaigns that create little click-through movement. Put in mind that pay per click advertising does not solely attract attention, it can also…

    ppc.orgin Paid Search- 35 readers -
  • The 2 Biggest PPC Changes in 2016

    … There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this year be it for the better or worse. Bringing PPC advertising back into the topic of conversation, we have seen some changes become adopted into PPC which have made quite a large impact to PPC advertising as a whole…

    Will Green/ ppc.orgin Paid Search- 16 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … the simplification of columns and the ease of reporting with one metric. Number 5: Expanded Customer Match Options Thank you, Google, for expanding capabilities with customer match. When you rolled customer match targeting out last year, we were all pretty pumped. But now, with Shopping, we can truly put the right product in front of the right person. Number 4…

    PPC Heroin Social Paid Search- 17 readers -
  • Google Will Now Give You A Report On Your Mobile Website

    … for the report. For this reason, I definitely think it is worth website owners to see how their website performs: especially due to the fact that out of all the big search engines, it is Google that you will want to make sure they see your website as highly rated. The post Google Will Now Give You A Report On Your Mobile Website appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    Will Green/ ppc.orgin Paid Search EMail Google- 10 readers -
  • Google Potentially Introducing Image Site Link Extensions

    We all know that Google are at the forefront of innovation: especially in pay per click advertising. For this reason, it should not come as a surprise to know that Google are experimenting on site link extensions, hoping that the inclusion of images for each site link extension will improve the performance of the ad extension.

    Will Green/ ppc.org- 12 readers -
  • 5 PPC Marketing Blunders and Techniques to Solve Them

    … Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific timeframe then you…

    ppc.orgin Paid Search- 14 readers -
  • Mobile Organic Searches and PPC Advertising is Still increasing

    …): General ad spend for the US and CTR has increased by 20% and 28% respectively while the average CPC across PPC advertising has decreased by 6%. The ad spend, amount of clicks and CPC of mobile PPC has increased by a staggering 134%, 98% and 18% whereas table and laptop devices saw negative trends of 3-10% (except for the desktop CPC which increased…

    Will Green/ ppc.orgin Paid Search- 8 readers -
  • Google Unveiling New Click-to-Message Ad Extension

    … Google is at the forefront of innovation in PPC advertising with both their programs: Google AdWords and Adsense. Their latest big change came in March where they removed the right hand side adverts altogether and added an extra space on paid search results above organic results so that a maximum of four adverts could now appear – early…

    Will Green/ ppc.orgin Google- 15 readers -
  • Dropping RHS Adverts in AdWords Increased CTR

    … to compete against above it and is no longer closest to the top of organic search results. For this reason, position three is a bit of a ‘dead’ zone for adverts to now appear on search engine results. The post Dropping RHS Adverts in AdWords Increased CTR appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 16 readers -
  • Search Adverts To Be Introduced on Apple’s App Store

    … that relate to the app. However, what Apple are planning to introduce is a way for apps to appear at the top of app search results in the App Store enabling sponsored applications to get more exposure and, hopefully, more downloads. The App Store search adverts will support similar targeting methods that PPC contains, such as keywords, what…

    Will Green/ ppc.orgin Paid Search- 9 readers -
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