Ppc News - Page 2

  • The 2017/2018 State of PPC Survey is Now Open!

    … May 17, 2017 Every year, Hanapin manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry to date and guides expectations for the year to come. We conduct this research by surveying hundreds of search marketing professionals (like you PPC Heroes!) and draw conclusions…

    Jamie Newton/ PPC Heroin Paid Search- 9 readers -
  • Significance of Google AdWords Exact Match Update For Advertisers

    … Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number of people so…

    ppc.orgin Paid Search Google- 24 readers -
  • 2 Major Pitfalls Of PPC Management To Be Avoided

    … to be clearer and more organized. With this platform, it becomes easier to have a better understanding of the PPC or the performance of the ads being displayed, all done entirely through Conversion Data Analysis procedure. It even becomes possible to identify the total traffic percentage viewing the ads with impression-judgment and also the total number…

    ppc.orgin Paid Search- 18 readers -
  • Why PPC Services Should Be A Part Of Your Online Marketing Strategy

    … Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. This process…

    ppc.orgin Paid Search- 27 readers -
  • Nissan Leaf – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from torfx, who had a search advert that had a few areas of improvement and a landing page that was very well designed to gain a lead capture and a click through onto a secondary landing page. With electric cars seemingly increasing in popularity…

    Will Green/ ppc.orgin Paid Search- 24 readers -
  • 5 Google Pay-Per-Click Tricks To Save Your Business Money

    … investment. So here I have brought to you the 5 Google PPC tactics that can help your business with conversions while saving money. 1. Negative keywords Negative keywords work the other way compared to the normal keywords. According to Google, when you make use of negative keywords, your ad will be prevented from showing up on the search results…

    ppc.orgin Paid Search Google- 14 readers -
  • Emojis are Appearing in Google AdWords Search Ads

    … at a disadvantage just because they are less likely to use emojis to their benefit? PPC works best because everyone is roughly on the same playing ground – emojis could distort that. Ultimately, the testing of emojis is in the very early stages considering the fact Google have not publicly released anything about emojis yet. Google have been known…

    Will Green/ ppc.orgin Paid Search Google- 26 readers -
  • Google Changing the ‘Ad’ Look in PPC Search

    …’ text. Evidently, this change is a recent one since my last article, which was part of the ‘Analyse A Real PPC Campaign’ series, saw a PPC campaign from Harveys get analysed. See the below screenshot taken of their advert: The green ‘Ad’ sign is displayed for the paid search results, which is what we were use to since June 2016. However, from…

    Will Green/ ppc.orgin Paid Search Google- 24 readers -
  • Top Tricks To An Effective Pay Per Click Advertising

    … system that whoever pays the most will have the most exposures. You may think of the concept of PPC advertising as something that even a non-experienced merchant can do, but plenty of beginners have created campaigns that create little click-through movement. Put in mind that pay per click advertising does not solely attract attention, it can also…

    ppc.orgin Paid Search- 47 readers -
  • The Good, Bad, And Ugly Impact Of PPC On Journalism

    … December 29, 2016 Display advertising has ruined the ethics of journalism. In all fairness, that is a fairly large exaggeration. With that said, I am proud to be a member of this industry and equally proud of the company and clients I represent. Despite this, I am NOT proud of the indirect impact PPC has on digital media. Long gone…

    PPC Heroin Paid Search Display- 30 readers -
  • The 2 Biggest PPC Changes in 2016

    … There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this year be it for the better or worse. Bringing PPC advertising back into the topic of conversation, we have seen some changes become adopted into PPC which have made quite a large impact to PPC advertising as a whole…

    Will Green/ ppc.orgin Paid Search- 18 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … the simplification of columns and the ease of reporting with one metric. Number 5: Expanded Customer Match Options Thank you, Google, for expanding capabilities with customer match. When you rolled customer match targeting out last year, we were all pretty pumped. But now, with Shopping, we can truly put the right product in front of the right person. Number 4…

    PPC Heroin Social Paid Search- 22 readers -
  • Google Will Now Give You A Report On Your Mobile Website

    … for the report. For this reason, I definitely think it is worth website owners to see how their website performs: especially due to the fact that out of all the big search engines, it is Google that you will want to make sure they see your website as highly rated. The post Google Will Now Give You A Report On Your Mobile Website appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    Will Green/ ppc.orgin Paid Search EMail Google- 11 readers -
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