Ppc News

  • Why PPC Services Should Be A Part Of Your Online Marketing Strategy

    … Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. This process…

    ppc.orgin Paid Search- 27 readers -
  • The 2017 Top 25 Most Influential PPC Experts

    … July 25, 2017 You voted. We researched. The final list is ready. Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes! Yes, 17,000! It was an epic battle almost as good…

    Jamie Newton/ PPC Heroin Paid Search- 26 readers -
  • Emojis are Appearing in Google AdWords Search Ads

    … at a disadvantage just because they are less likely to use emojis to their benefit? PPC works best because everyone is roughly on the same playing ground – emojis could distort that. Ultimately, the testing of emojis is in the very early stages considering the fact Google have not publicly released anything about emojis yet. Google have been known…

    Will Green/ ppc.orgin Paid Search Google- 26 readers -
  • Google Changing the ‘Ad’ Look in PPC Search

    …’ text. Evidently, this change is a recent one since my last article, which was part of the ‘Analyse A Real PPC Campaign’ series, saw a PPC campaign from Harveys get analysed. See the below screenshot taken of their advert: The green ‘Ad’ sign is displayed for the paid search results, which is what we were use to since June 2016. However, from…

    Will Green/ ppc.orgin Paid Search Google- 24 readers -
  • Nissan Leaf – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from torfx, who had a search advert that had a few areas of improvement and a landing page that was very well designed to gain a lead capture and a click through onto a secondary landing page. With electric cars seemingly increasing in popularity…

    Will Green/ ppc.orgin Paid Search- 24 readers -
  • Significance of Google AdWords Exact Match Update For Advertisers

    … Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number of people so…

    ppc.orgin Paid Search Google- 24 readers -
  • Google Increases Site Links in Mobile PPC to 8

    … to scroll through the different site links on offer to find the right site link for the web user to click onto. The news that has become apparent, both from testing on Google and from Google’s own blog post, is that the number of site links that can be displayed as an ad extension for a mobile PPC advert can range up to 8 links. Google’s own blog post…

    Will Green/ ppc.orgin Paid Search Google- 19 readers -
  • 2 Major Pitfalls Of PPC Management To Be Avoided

    … to be clearer and more organized. With this platform, it becomes easier to have a better understanding of the PPC or the performance of the ads being displayed, all done entirely through Conversion Data Analysis procedure. It even becomes possible to identify the total traffic percentage viewing the ads with impression-judgment and also the total number…

    ppc.orgin Paid Search- 18 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    …, and what industries they are most effective for. When I reached out to the companies, a couple of them responded with “I don’t see the benefit for you. Why would you do this?” Valid question! Hanapin Marketing is a PPC agency – that’s what we do and that’s what we’re really (really) good at it. But it’s part of our mission to be educators…

    Jamie Newton/ PPC Heroin Paid Search- 17 readers -
  • Google Tests New Enhanced Sitelinks in PPC

    … The changes that Google make to their pay per click advertising platform tend to correlate towards improving the user experience when using PPC as well as improving the click through rate (CTR) of adverts too. The latest innovation from the tech giants comes in how they display enhanced sitelinks in PPC as an ad extension for a search advert…

    Will Green/ ppc.orgin Paid Search Google- 16 readers -
  • Image ‘Test’ Spotted in Google’s PPC Search Adverts

    … It is no surprise that Google looks to continually improve their search engines through numerous A/B testing to see what works best and what does not. Examples in the past of this include the likes of testing a green ad logo for PPC search and the test of a new sitelink extension too. One of the latest tests from Google was found by Sergey…

    Will Green/ ppc.orgin Paid Search- 16 readers -
  • Review Ad Extension to be Removed from Google AdWords

    … for PPC. For this reason, it would not be surprising to know that, overall, the review ad extension was not as successful as others, and therefore was better to concentrate the efforts of advertisers into using more successful ad extensions. On top of this, 2017 was a year of ‘fake news’ – maybe it took much time of Google to decipher through reviews…

    Will Green/ ppc.orgin Paid Search Google- 15 readers -
  • 5 Google Pay-Per-Click Tricks To Save Your Business Money

    … investment. So here I have brought to you the 5 Google PPC tactics that can help your business with conversions while saving money. 1. Negative keywords Negative keywords work the other way compared to the normal keywords. According to Google, when you make use of negative keywords, your ad will be prevented from showing up on the search results…

    ppc.orgin Paid Search Google- 14 readers -
  • Live Blogging Google Marketing Next 2017

    … May 19, 2017 It’s that time again! This Tuesday, 5/23 at 12 PM EST, Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event. Google will be sharing news about AdWords, Analytics, and DoubleClick. We have you covered at PPC Hero. Emma Franks will be live blogging the event…

    Matt Umbro/ PPC Heroin Paid Search Google- 14 readers -
  • PPC Explained

    … PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach out to customers…

    ppc.orgin Paid Search- 12 readers -
Get the top posts daily into your mailbox!