Ppc Opinion

    • Why Manual Bidding Will Slowly Ride Into The Sunset

      August 18, 2017 Throughout the evolution of AdWords, we have seen so many rollouts and changes to how we manage our campaigns and strategy. Removal of close variant controls, the removal and then re-introduction of device bidding, ETA’s, the dread of changing to the new UI. Despite all of this, one thing has always remained a constant: Control of our bids and the choice to u ...

      PPC Heroin Paid Search- 16 readers -
    • Comparing AdWords & Real Estate: Understanding CPC Inflation

      August 17, 2017 There are many surprising similarities between AdWords auctions and real estate markets. What can one ancient industry teach us about one that is so new to us? By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading. AdWords auctions are like real estate auctions in many ways.

      PPC Heroin Paid Search SEO- 12 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 20 readers -
  • 3 Ways PPC Ads Trump Super Bowl Ads

    … and the halftime show varies depending on your crowd and the teams, I would say most of us enjoy numbers four and five every single year. While I could blog all day about food, this is a PPC blog, so I’m going to discuss number four instead. The ads are usually either very funny or very sentimental, which we can all appreciate. I’ll be the first…

    PPC Heroin Paid Search- 21 readers -
  • What PPC Problem Are You Fighting?

    …, videos, and webinars, and we will continue to get better at it. But hard as we try, we can’t guess what you’re fighting today, so we won’t always be relevant for you. As President of Hanapin Marketing, PPC Hero, and Hero Conf, my goal is to give the smartest, most engaged, and busiest PPCers the right resources for them. And this can’t be done…

    Jeff Allen/ PPC Heroin Paid Search- 11 readers -
  • Bing Ads Automated Imports: A Gift To Handle With Care

    … January 27, 2017 We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform…

    PPC Heroin Paid Search- 28 readers -
  • My 2017 PPC Platform Wish List

    … December 21, 2016 We’ve all been PPC-ing And we’ve all got bids to make We don’t know what this year will bring So we blog and hope it takes! (If you try really hard, those lyrics can be sung to the tune of Santa Claus is Coming to Town. If it doesn’t work the first time, try harder. I’m not Beethoven.) This is my selfish intent…

    PPC Heroin Paid Search- 17 readers -
  • Reflections Of A PPCer At The End Of The World…Errr, 2016

    … myself conflicted about 2016. As we look ahead to PPC in 2017 (and wade through the approximately 4,765 PPC Predictions for 2017 articles surely to be written), I wanted to jot down a few thoughts on PPC and Digital Marketing in general. Please note, this isn’t just another listical to get you to read a blog post! This is my opinion of what were…

    Kirk Williams/ PPC Heroin Paid Search- 14 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    …. Before we set sights on what is to come in 2017, let us take a walk down memory lane and pause to say “thanks” to the 10 most significant PPC Updates of 2016. Number 10: Bing Introduces Editor For Mac Thank you, Bing, for entering the 21st century and developing editor for Mac. Sure, I understand—it wasn’t because you didn’t want to make our lives…

    PPC Heroin Social Paid Search- 20 readers -
  • A Tale Of 2 Internships

    … November 29, 2016 Editor’s Note: Today’s post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities…

    Matt Umbro/ PPC Hero- 9 readers -
  • How To Better Work With Clients Across Multiple Time Zones

    … November 16, 2016 Being from Ireland, I deal with time zones and the issues that they cause in my personal life, including talking with family and friends or watching sports from home. Since I have begun working at Hanapin, time zone issues have slowly crept into my work life. I am based in Spokane, WA which is on Pacific Time and I have…

    PPC Heroin How To's- 9 readers -
  • 4 Simple Steps To Meeting Client Expectations

    … November 15, 2016 We all have expectations. Expectations of everything in our life including our significant other, our job and even our dogs, but there is something we don’t think about as much. Do people actually know these expectations? Unless they are explicitly communicated and reviewed, I doubt it. Disappointment is a trap that is easy…

    PPC Heroin Affiliate- 10 readers -
  • 3 Steps For A Stress-Free Vacation From PPC

    …. Even if it is an unexpected leave, someone should address your departure with your client and let them know the plan during the time you are gone. This leads to the second step. Follow these 3 steps to ensure a stress-free vacation from your PPC accounts. Click To Tweet 2) Create A Plan Put together a structured plan of what will be happening…

    PPC Heroin Paid Search- 7 readers -
  • So You Want To Be An Industry Thought Leader? Here’s What To Do

    … September 14, 2016 In any industry, there are people we look up to because we believe they are the best of the best at what they do. These are the people we turn to when industry news breaks or to educate us about how we can be better at our jobs. In short, these industry thought leaders are who we try to emulate. The truth is that it takes…

    Matt Umbro/ PPC Hero- 7 readers -
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