Ppc Opinion

    • 4 Simple Steps To Meeting Client Expectations

      November 15, 2016 We all have expectations. Expectations of everything in our life including our significant other, our job and even our dogs, but there is something we don’t think about as much. Do people actually know these expectations? Unless they are explicitly communicated and reviewed, I doubt it.

      PPC Heroin Affiliate- 9 readers -
    • A Tale Of 2 Internships

      November 29, 2016 Editor’s Note: Today’s post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities to hone new skills and explore my career interests.

      Matt Umbro/ PPC Hero- 7 readers -
    • How To Better Work With Clients Across Multiple Time Zones

      November 16, 2016 Being from Ireland, I deal with time zones and the issues that they cause in my personal life, including talking with family and friends or watching sports from home. Since I have begun working at Hanapin, time zone issues have slowly crept into my work life. I am based in Spokane, WA which is on Pacific Time and I have clients spread across cities in 4 dif ...

      PPC Heroin How To's- 6 readers -
  • 3 Steps For A Stress-Free Vacation From PPC

    …. Even if it is an unexpected leave, someone should address your departure with your client and let them know the plan during the time you are gone. This leads to the second step. Follow these 3 steps to ensure a stress-free vacation from your PPC accounts. Click To Tweet 2) Create A Plan Put together a structured plan of what will be happening…

    PPC Heroin Paid Search- 7 readers -
  • So You Want To Be An Industry Thought Leader? Here’s What To Do

    … to learn and work on their craft during off hours and would say they legitimately enjoy what they do whether it happens during office hours or not. With this mentality in mind, there are initiatives you can take to get your thoughts out to the public and begin having people look to you for industry knowledge and opinions. Spend At Least 10…

    Matt Umbro/ PPC Hero- 6 readers -
  • 6 Organizational Tips For Today’s PPC Specialist

    … September 1, 2016 PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human…

    PPC Hero- 7 readers -
  • 5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management

    … August 31, 2016 As PPC nerds, we continuously find ways to bring PPC into our daily lives outside of work. We break baseball down into a game of stats and metrics, try to find the quickest path to the goal completion of everyday chores, and even try to guess the CPM of TV ads during an episode of The Walking Dead. In the same way we bring…

    PPC Hero- 11 readers -
  • 4 Common Questions Prospects Ask Me During The Sales Process

    … And Bing, What Platform Would You Suggest Testing Next? This is one question I get fairly often and it typically gets answered the deeper we get into conversation. Depending on the type of PPC campaign we’re running (lead generation, ecommerce, etc.) and where their target market lives determines which platform(s) makes the most sense. I typically…

    PPC Heroin Paid Search- 9 readers -
  • Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC

    … Hanapin is running into more and more sales deals where the prospective client is basing their decision on whether they want to hire a specialist, which is us, or a generalist, which is sometimes their traditional agency of record and sometimes a full-service digital agency. This post will go through the various aspects of that decision-making…

    PPC Heroin Paid Search- 5 readers -
  • A Newbie’s Jumbled Thoughts On Hero Conf 2015

    …%, but if you go ask them about it they will have an opinion and some level of defense. The presenters know their PPC and since this is, well, a PPC conference that fact should not go unnoticed. As far as I am aware, no doofuses presented at HeroConf (how’s that for a conference slogan?). General Observations This section is devoted to those aspects…

    Kirk Williams/ PPC Hero -
  • Better Prepare For PPC Account Transitions

    … Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a transition between PPC account managers. Goals Are Being Met If goals are being met and performance/projects are moving in the right direction, you will have some time to evaluate capacity within your team…

    Hayley Cummings/ PPC Heroin Paid Search- 4 readers -
  • Volume or Return? – Where to Focus PPC Performance for Your Business

    … As Hanapin’s Senior Digital Advisor, I have the distinct pleasure of helping new brands partner with our team on a daily basis. One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?” Occasionally we’ll get very specific KPIs from the prospect at this point (i.e. conversion rate, CPA…

    Kayla Kurtz/ PPC Heroin Paid Search- 4 readers -
  • Expect Growth With Yahoo Stream Ads

    … clicked articles, and their Yahoo profile information. This information ensures that the most qualified and likely to convert users are seeing your ads. Download the entire 2014-2015 State of Paid Search right now! Conclusion Among the survey findings: 52% of account managers plan to put more focus on entering new ad networks this year 38% plan…

    PPC Heroin Paid Search- 7 readers -
  • How To Find Out If It’s Seasonality Or Something Else

    … that probably was written in blissful ignorance of the plight of the PPC Account Manager— more specifically, the lead generation PPC Account Manager. While the savory scents of holiday meals waft through homes, and while gifts are merrily wrapped behind closed doors to be lovingly deposited beneath the tree, the PPC Account Manager is a gruesome anomaly…

    Kevin Klein/ PPC Heroin How To's- 5 readers -
Get the top posts daily into your mailbox!