Ppc Opinion

    • Your Guide to Getting Organized for PPC Success

      Hello PPC Heroes! As 2018 draws near, your feeds may be inundated with talk of New Year’s Resolutions. While I tend to stay away from making a big to-do about resolutions myself, I do like to reflect on my year past and prepare for changes I plan to implement to make for a successful future. This year, my top priority is staying organized in the new-to-me landscape of PPC management.

      PPC Heroin Paid Search- 9 readers -
    • 4 Easy Ways to Bring Diverse Thinking to Your Company

      First and foremost, I do not want to belittle the true meaning of diversity and the importance of diversity with this article. This article will define diversity in a broad sense speaking more toward industry knowledge, and it is not to takeaway from other meanings of diversity. Assistant Professor of Sociology, Adia Harvey Wingfield exclaimed in an article from The Atlantic ...

      Jacob Brown/ PPC Hero- 8 readers -
    • Competitor RLSA: Stay Top of Mind for Site Visitors

      As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to our site over the competitor.

      PPC Hero- 7 readers -
  • A Reminder About Work-Life Balance

    … Do you ever find yourself hanging out with friends, eating dinner with family, or doing something other than work and get an itch to check performance on your accounts? Now I’m not saying there is anything wrong with that but I don’t think anyone will really understand if you slink off to make some bid changes while everyone else is having fun…

    PPC Hero- 5 readers -
  • Why Digital Channel Expansion Is Key To PPC Success

    … is not much you can do, or they have reached their limits? I encountered this at around this time last year, we had one client who relied on PPC for significant portion of their leads. We were at a point of delivering around 250 leads per month consistently. However, over the years, their market had become saturated, competition was becoming…

    PPC Heroin Affiliate Social Paid Search Facebook- 11 readers -
  • 4 Things I Learned as a New Hire at a PPC Agency

    … October 9, 2017 Six months ago, I embarked on a journey. I became The New Kid at Hanapin Marketing, and in the time that I’ve been here I’ve learned more than I could have imagined about the beautiful world of PPC advertising. Along the way, I found that a few key lessons could get me through the chaos of PPC account management and production…

    PPC Heroin Paid Search- 11 readers -
  • Data Driven Attribution: The Future for PPC?

    … September 29, 2017 Over the past week or so, I’ve spent quite some time thinking about the future. Not my future per se, but rather the future of digital advertising. A few months ago, I was perusing LinkedIn, catching up on some industry blogs since being out for three months (See It Takes A Village: Keeping Up With The PPC Industry). I read…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • How To Explain PPC To A Non-PPCer

    … September 1, 2017 We’re only 1 month away from Q4! In the PPC world, that means we’re all thinking about holiday strategy. But do you know what else Q4 means for PPC-ers? Q4 means holiday parties full of mingling and small talk where you will inevitably be asked, “What do you do?” Then you must try and explain PPC to your family friends…

    PPC Heroin Paid Search How To's- 15 readers -
  • You may be a potential nightmare PPC client if…

    … of this post is not simply to gather constituents from the various PPC agencies out there who want to moan about poor relationships around beers in a dimly lit pool hall. The purpose is to genuinely attempt to speak to people who are selling PPC, as well as to speak to those looking for a new PPC agency. I want to encourage us to avoid certain…

    Kirk Williams/ PPC Heroin Paid Search- 20 readers -
  • Why Manual Bidding Will Slowly Ride Into The Sunset

    … is for us to eventually have a consolidated single sign on for all our strategies and management in one place. While there are tools out there that help with that, there is no perfect solution. Google, however, does seem to be making a move in that direction. The recent updates to the DoubleClick Bid Manager UI, (Google’s Programmatic Solution…

    PPC Heroin Paid Search- 26 readers -
  • Comparing AdWords & Real Estate: Understanding CPC Inflation

    … takes money out of their pocket. Kuyosaki believes in only investing for positive cash flow in the short term. Kuyosaki searches for investments that have an immediate positive yield, these are often in undervalued suburbs near higher value areas. These assets are then built up over time to invest in higher value areas. This strategy translated…

    PPC Heroin Paid Search SEO- 15 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 21 readers -
  • 3 Ways PPC Ads Trump Super Bowl Ads

    … and the halftime show varies depending on your crowd and the teams, I would say most of us enjoy numbers four and five every single year. While I could blog all day about food, this is a PPC blog, so I’m going to discuss number four instead. The ads are usually either very funny or very sentimental, which we can all appreciate. I’ll be the first…

    PPC Heroin Paid Search- 21 readers -
  • What PPC Problem Are You Fighting?

    …, videos, and webinars, and we will continue to get better at it. But hard as we try, we can’t guess what you’re fighting today, so we won’t always be relevant for you. As President of Hanapin Marketing, PPC Hero, and Hero Conf, my goal is to give the smartest, most engaged, and busiest PPCers the right resources for them. And this can’t be done…

    Jeff Allen/ PPC Heroin Paid Search- 11 readers -
  • Bing Ads Automated Imports: A Gift To Handle With Care

    … January 27, 2017 We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform…

    PPC Heroin Paid Search- 32 readers -
  • The Good, Bad, And Ugly Impact Of PPC On Journalism

    … December 29, 2016 Display advertising has ruined the ethics of journalism. In all fairness, that is a fairly large exaggeration. With that said, I am proud to be a member of this industry and equally proud of the company and clients I represent. Despite this, I am NOT proud of the indirect impact PPC has on digital media. Long gone…

    PPC Heroin Paid Search Display- 30 readers -
  • My 2017 PPC Platform Wish List

    … December 21, 2016 We’ve all been PPC-ing And we’ve all got bids to make We don’t know what this year will bring So we blog and hope it takes! (If you try really hard, those lyrics can be sung to the tune of Santa Claus is Coming to Town. If it doesn’t work the first time, try harder. I’m not Beethoven.) This is my selfish intent…

    PPC Heroin Paid Search- 18 readers -
  • Reflections Of A PPCer At The End Of The World…Errr, 2016

    … myself conflicted about 2016. As we look ahead to PPC in 2017 (and wade through the approximately 4,765 PPC Predictions for 2017 articles surely to be written), I wanted to jot down a few thoughts on PPC and Digital Marketing in general. Please note, this isn’t just another listical to get you to read a blog post! This is my opinion of what were…

    Kirk Williams/ PPC Heroin Paid Search- 14 readers -
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