Ppc Opinion

    • 4 Things I Learned as a New Hire at a PPC Agency

      October 9, 2017 Six months ago, I embarked on a journey. I became The New Kid at Hanapin Marketing, and in the time that I’ve been here I’ve learned more than I could have imagined about the beautiful world of PPC advertising. Along the way, I found that a few key lessons could get me through the chaos of PPC account management and production work.

      PPC Heroin Paid Search- 11 readers -
    • Data Driven Attribution: The Future for PPC?

      September 29, 2017 Over the past week or so, I’ve spent quite some time thinking about the future. Not my future per se, but rather the future of digital advertising. A few months ago, I was perusing LinkedIn, catching up on some industry blogs since being out for three months (See It Takes A Village: Keeping Up With The PPC Industry).

      PPC Heroin Affiliate Paid Search- 13 readers -
  • How To Explain PPC To A Non-PPCer

    … was listening) and the quick explanation (the one you give when you already know they won’t remember so you just overly-simplify it). These two explanations sound like night and day, which just proves how good my coworker is at tailoring their message to their audience. Professional: Essentially, I manage the paid presence of a given brand across…

    PPC Heroin Paid Search How To's- 15 readers -
  • You may be a potential nightmare PPC client if…

    … of this post is not simply to gather constituents from the various PPC agencies out there who want to moan about poor relationships around beers in a dimly lit pool hall. The purpose is to genuinely attempt to speak to people who are selling PPC, as well as to speak to those looking for a new PPC agency. I want to encourage us to avoid certain…

    Kirk Williams/ PPC Heroin Paid Search- 20 readers -
  • Why Manual Bidding Will Slowly Ride Into The Sunset

    … of our bids and the choice to use automation if we needed it. However, things are starting to change. When you look at the expansion of the definition of “PPC”, it is starting to take more and more things under its umbrella, i.e Social, Programmatic, Video, etc. PPC is now evolved to a paid media strategy rather than a pay per click tactic…

    PPC Heroin Paid Search- 24 readers -
  • Comparing AdWords & Real Estate: Understanding CPC Inflation

    … takes money out of their pocket. Kuyosaki believes in only investing for positive cash flow in the short term. Kuyosaki searches for investments that have an immediate positive yield, these are often in undervalued suburbs near higher value areas. These assets are then built up over time to invest in higher value areas. This strategy translated…

    PPC Heroin Paid Search SEO- 14 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 21 readers -
  • 3 Ways PPC Ads Trump Super Bowl Ads

    … and the halftime show varies depending on your crowd and the teams, I would say most of us enjoy numbers four and five every single year. While I could blog all day about food, this is a PPC blog, so I’m going to discuss number four instead. The ads are usually either very funny or very sentimental, which we can all appreciate. I’ll be the first…

    PPC Heroin Paid Search- 21 readers -
  • What PPC Problem Are You Fighting?

    …, videos, and webinars, and we will continue to get better at it. But hard as we try, we can’t guess what you’re fighting today, so we won’t always be relevant for you. As President of Hanapin Marketing, PPC Hero, and Hero Conf, my goal is to give the smartest, most engaged, and busiest PPCers the right resources for them. And this can’t be done…

    Jeff Allen/ PPC Heroin Paid Search- 11 readers -
  • Bing Ads Automated Imports: A Gift To Handle With Care

    … January 27, 2017 We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform…

    PPC Heroin Paid Search- 31 readers -
  • The Good, Bad, And Ugly Impact Of PPC On Journalism

    … December 29, 2016 Display advertising has ruined the ethics of journalism. In all fairness, that is a fairly large exaggeration. With that said, I am proud to be a member of this industry and equally proud of the company and clients I represent. Despite this, I am NOT proud of the indirect impact PPC has on digital media. Long gone…

    PPC Heroin Paid Search Display- 30 readers -
  • My 2017 PPC Platform Wish List

    … December 21, 2016 We’ve all been PPC-ing And we’ve all got bids to make We don’t know what this year will bring So we blog and hope it takes! (If you try really hard, those lyrics can be sung to the tune of Santa Claus is Coming to Town. If it doesn’t work the first time, try harder. I’m not Beethoven.) This is my selfish intent…

    PPC Heroin Paid Search- 18 readers -
  • Reflections Of A PPCer At The End Of The World…Errr, 2016

    … myself conflicted about 2016. As we look ahead to PPC in 2017 (and wade through the approximately 4,765 PPC Predictions for 2017 articles surely to be written), I wanted to jot down a few thoughts on PPC and Digital Marketing in general. Please note, this isn’t just another listical to get you to read a blog post! This is my opinion of what were…

    Kirk Williams/ PPC Heroin Paid Search- 14 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    …. Before we set sights on what is to come in 2017, let us take a walk down memory lane and pause to say “thanks” to the 10 most significant PPC Updates of 2016. Number 10: Bing Introduces Editor For Mac Thank you, Bing, for entering the 21st century and developing editor for Mac. Sure, I understand—it wasn’t because you didn’t want to make our lives…

    PPC Heroin Social Paid Search- 20 readers -
  • A Tale Of 2 Internships

    … November 29, 2016 Editor’s Note: Today’s post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities…

    Matt Umbro/ PPC Hero- 9 readers -
  • How To Better Work With Clients Across Multiple Time Zones

    … November 16, 2016 Being from Ireland, I deal with time zones and the issues that they cause in my personal life, including talking with family and friends or watching sports from home. Since I have begun working at Hanapin, time zone issues have slowly crept into my work life. I am based in Spokane, WA which is on Pacific Time and I have…

    PPC Heroin How To's- 9 readers -
  • 4 Simple Steps To Meeting Client Expectations

    … November 15, 2016 We all have expectations. Expectations of everything in our life including our significant other, our job and even our dogs, but there is something we don’t think about as much. Do people actually know these expectations? Unless they are explicitly communicated and reviewed, I doubt it. Disappointment is a trap that is easy…

    PPC Heroin Affiliate- 10 readers -
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