Ppc Opinion

  • My 2017 PPC Platform Wish List

    … for this blog post: I hope the geniuses behind each of the major PPC platforms read this and addresses each of my 2017 PPC Wish List Items. (I don’t say “geniuses” sarcastically – I know there are really intelligent people that work at Google, Bing, Facebook etc. who can actually build all of the things I’m about to request.) First things first. If you’re…

    PPC Heroin Paid Search- 11 readers -
  • Reflections Of A PPCer At The End Of The World…Errr, 2016

    … increasing in PPC a bit, but I think the significant 2016 advances with AI, Digital Assistants, and basic machine learning will impact PPC quite a bit in 2017. As one example, how long before Google Home get some version of ads in a Youtube like fashion controlled in AdWords. Perhaps it will be audio files uploaded and then paired with audiences…

    Kirk Williams/ PPC Heroin Paid Search- 11 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … December 19, 2016 It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look fondly (or maybe begrudgingly) upon the past year and pat ourselves on the back for getting through it in one piece…

    PPC Heroin Social Paid Search- 12 readers -
  • A Tale Of 2 Internships

    … November 29, 2016 Editor’s Note: Today’s post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities…

    Matt Umbro/ PPC Hero- 8 readers -
  • How To Better Work With Clients Across Multiple Time Zones

    … November 16, 2016 Being from Ireland, I deal with time zones and the issues that they cause in my personal life, including talking with family and friends or watching sports from home. Since I have begun working at Hanapin, time zone issues have slowly crept into my work life. I am based in Spokane, WA which is on Pacific Time and I have…

    PPC Heroin How To's- 6 readers -
  • 4 Simple Steps To Meeting Client Expectations

    … November 15, 2016 We all have expectations. Expectations of everything in our life including our significant other, our job and even our dogs, but there is something we don’t think about as much. Do people actually know these expectations? Unless they are explicitly communicated and reviewed, I doubt it. Disappointment is a trap that is easy…

    PPC Heroin Affiliate- 9 readers -
  • 3 Steps For A Stress-Free Vacation From PPC

    …. Even if it is an unexpected leave, someone should address your departure with your client and let them know the plan during the time you are gone. This leads to the second step. Follow these 3 steps to ensure a stress-free vacation from your PPC accounts. Click To Tweet 2) Create A Plan Put together a structured plan of what will be happening…

    PPC Heroin Paid Search- 7 readers -
  • So You Want To Be An Industry Thought Leader? Here’s What To Do

    … to learn and work on their craft during off hours and would say they legitimately enjoy what they do whether it happens during office hours or not. With this mentality in mind, there are initiatives you can take to get your thoughts out to the public and begin having people look to you for industry knowledge and opinions. Spend At Least 10…

    Matt Umbro/ PPC Hero- 6 readers -
  • 6 Organizational Tips For Today’s PPC Specialist

    … September 1, 2016 PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human…

    PPC Hero- 8 readers -
  • 5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management

    … August 31, 2016 As PPC nerds, we continuously find ways to bring PPC into our daily lives outside of work. We break baseball down into a game of stats and metrics, try to find the quickest path to the goal completion of everyday chores, and even try to guess the CPM of TV ads during an episode of The Walking Dead. In the same way we bring…

    PPC Hero- 11 readers -
  • 4 Common Questions Prospects Ask Me During The Sales Process

    … And Bing, What Platform Would You Suggest Testing Next? This is one question I get fairly often and it typically gets answered the deeper we get into conversation. Depending on the type of PPC campaign we’re running (lead generation, ecommerce, etc.) and where their target market lives determines which platform(s) makes the most sense. I typically…

    PPC Heroin Paid Search- 9 readers -
  • Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC

    … that prospects are looking for when they want a generalist is actually a business consultant, someone who is trained in the art of business and management consulting and has a good financial background to help you make and think through those decisions. Client Request – “I Want Somebody Who Can Manage Both My PPC and SEO Because They’re Both Search” Pros…

    PPC Heroin Paid Search- 7 readers -
  • A Newbie’s Jumbled Thoughts On Hero Conf 2015

    … For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear embodied…

    Kirk Williams/ PPC Hero- 1 readers -
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