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Spring cleaning. Every time Spring rolls around, all you hear is “it’s time for a little ‘spring cleaning’”. I don’t know about you, but when the weather finally does turn pleasant, I do not want to spend my time indoors cleaning. Which is why I am a huge fan of “Dead of Winter Cleaning”. A little elbow grease and organization now means you will be reaping the benefits by MLB’s Opening Day.
… October 17, 2016 Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost per conversion is $40.716129. If our campaign is limited by budget and we raise our budget, we will no longer…