- Our Blog
November 28, 2016 As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma, Stein Broeder, Aaron Lauper and Claire Lee.
… September 26, 2016 When I talk to people in any industry about reporting, after I pause for the obligatory deep sigh, the most common response I get is, “there is just so much information.” We have all been there, drowning in a sea of numbers and not sure how to best answer the questions that have been asked of us. If you have an AdWords…
… It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day…