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September 26, 2016 When I talk to people in any industry about reporting, after I pause for the obligatory deep sigh, the most common response I get is, “there is just so much information.” We have all been there, drowning in a sea of numbers and not sure how to best answer the questions that have been asked of us.
…, perfectly OK automated AdWords reports that most PPC Executives should be able to automate from the My Client Centre that will include all the important metrics needed to evaluate PPC account performance as illustrated below. These type of reports can be very useful, although one of the main limitations for us is that AdWords only generates one type…
… a given campaign. Depending on the industry and amount of conversion volume your account is handling, you can find certain instances where mobile vastly outperforms desktop. In this example, you can determine if you should eliminate targeting desktop traffic altogether. This is one report you should look to take advantage of in Bing, and could lead…