Ppc Reports

  • Escape Your PPC Data Rut With These Four Reports

    … a given campaign. Depending on the industry and amount of conversion volume your account is handling, you can find certain instances where mobile vastly outperforms desktop. In this example, you can determine if you should eliminate targeting desktop traffic altogether. This is one report you should look to take advantage of in Bing, and could lead…

    PPC Heroin Paid Search- 5 readers -
  • Introducing the Stockton Report: Find Keywords with Hidden Value

    … key Analytics reports. AdWords is full of useful reports, available at just the click of a button. My fine colleagues have spent the week guiding you down these fruitful thoroughfares towards optimization. John Stockton is a hall of fame basketball player, known primarily for holding the NBA record for assists. It’s unlikely that John Stockton…

    Kevin Klein/ PPC Heroin Paid Search- 6 readers -
  • Use The Destination URL Report To Find Your Best Landing Pages

    … PPC Hero series week continues as we review how various reports can help you achieve your account goals. Yesterday, Carrie took a look at better reporting for location extensions. Today, Jacob dives into the destination URL report to find your best landing pages. The destination URL report, one of the many facets of the dimensions tab…

    Jacob Fairclough/ PPC Heroin Paid Search- 1 readers -