Ppc Reports

  • Escape Your PPC Data Rut With These Four Reports

    … It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day…

    PPC Heroin Paid Search- 5 readers -
  • Introducing the Stockton Report: Find Keywords with Hidden Value

    … being tied directly to the size of the integers from which they come. So you can also look at the raw data. For example, Keyword 1400 spent $347.05 so far in November, while click-assisting on 6 conversions. A quick descending of the raw “Impr. Assisted Conv” shows that keyword 1400 is also contributing more impression assisted conversions than…

    Kevin Klein/ PPC Heroin Paid Search- 7 readers -
  • Use The Destination URL Report To Find Your Best Landing Pages

    … PPC Hero series week continues as we review how various reports can help you achieve your account goals. Yesterday, Carrie took a look at better reporting for location extensions. Today, Jacob dives into the destination URL report to find your best landing pages. The destination URL report, one of the many facets of the dimensions tab…

    Jacob Fairclough/ PPC Heroin Paid Search- 1 readers -