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In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have highlighted four areas that will still be useful on your 2015 to-do list. The four tactics we will be covering include: Callout extensionsBid strategiesCustom affinity audiencesEngagement ads Implementation of Best Practices These pai ...
… the world. Occurring Tuesdays at 12 PM EST (GMT-5) and using the #PPCChat hashtag, participants discuss a wide range of PPC topics. Within this forum, knowledge is shared and debates ensue in order to educate and enlighten the PPC community. The hashtag is also used throughout the week to ask questions, share blog posts, and to present PPC news…