Ppc Strategy

    • 3 Ways To Improve B2B Lead Quality

      June 26, 2017 Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality over quantity”.

      PPC Hero- 13 readers -
  • 3 Tips To Improve ROI For Paid Search

    … June 9, 2017 If you are ever told that the goal of an ecommerce account isn’t to improve ROI, you are probably being lied to. Generating more revenue is the driving factor behind the majority of businesses and the marketing efforts they push. It may not be the be-all end-all with other goals such as newsletter sign-ups and calls, but it’s vital…

    PPC Hero- 13 readers -
  • Google, Signature Cocktails & Audience Labs

    … my favorite and not because there are typically free drinks to wrap up the day. Hanapin + Google at the end of training! Google’s May Visit with Hanapin We’re going to start at the end of the day and work our way backward. At happy hour Google served us appropriately named signature cocktails: Mobile Mule, Conversions Libre, RLSA & Tonic, etc…

    PPC Heroin Paid Search Google- 19 readers -
  • Use These Competitor Tools To Improve Results Through Competitor Insights

    …. As an example, I have used auction insights reports to pull the impression share and overlap rates year over year to see which competitors have increased their rankings and overlap with ads. This helps in determining budget or strategy changes that may be beneficial in improving results. 3) SpyFu I grouped these together as they are both keyword…

    PPC Heroin Display- 16 readers -
  • How To Build A PPC Lead Nurture Strategy

    … across paid platforms, there are many layers of sophistication that can be built into campaigns and added layers of targeting to increase performance, anywhere in the funnel. Where To Start Before a lead nurturing strategy can be developed, the funnel has to be identified. Is your business e-commerce? Is it lead generation? Is there more than one…

    PPC Heroin Paid Search How To's- 14 readers -
  • The Complete Google AdWords Shopping Campaign Settings Breakdown

    … Shopping strategy is leaner, however, priority settings become more critical if an account has multiple Shopping campaigns. With these settings, advertisers are allowed the choice of low, medium, and high priorities. Priorities are scaled in terms of how you want Google to interpret which campaigns are most important…

    PPC Heroin Paid Search Google- 14 readers -
  • Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts

    May 9, 2017 Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors are, but are you watching them and studying t ...

    PPC Hero- 20 readers -
  • Gain Deeper PPC Insights With The User Explorer Report

    … May 1, 2017 Do you ever wish you could get more granular data in Google Analytics? Do you find yourself laying in bed at night wondering what users are doing on your site? Want to see exactly what your converting customers are doing on your site? You’re in luck! Enter the User Explorer Report. What Is The User Explorer Report? The User…

    Rachael Law/ PPC Heroin Paid Search- 12 readers -
  • How To Get Big Wins In Your AdWords Account

    … keywords had a high click-to-close rate. Other keywords generated a decent number of clicks and conversions, but most of the leads never turned into paying business. To fix things, we started testing different ad copy and landing pages with our keywords. If we couldn’t get a keyword to perform, we eliminated it. Using this strategy, we eventually…

    PPC Heroin Paid Search How To's- 14 readers -
  • Thoughts About PPC Conversion Tracking

    … phone calls as conversions? This may not be an action you feel is important, but it is helpful to know how many website calls resulted from PPC ads. This is the conversion action that I find many people are not thinking about. Sometimes we find that phone calls make up 20-40% of our total conversions. For example, some of my clients are not using…

    PPC Heroin Affiliate Paid Search- 16 readers -
  • How To Deal With Lost Traffic When Launching A New Website

    … April 21, 2017 A client we work with here at Hanapin Marketing recently launched a new website (design and new domain) and while we followed Your PPC Checklist For A New Website Launch to prepare for “what to do prior to launch,” we were left with the questions. Now what? What clients and articles seem to miss is the “what next?” You…

    PPC Heroin Paid Search How To's- 20 readers -
  • 3 AdWords Features You Are Underutilizing

    … triggers a flurry of excitement and preparation. Admittedly this comes with its share of obstacles, as sometimes both new and existing features can go underutilized. While I pride myself on staying on the cutting edge of the PPC landscape, there are features, extensions, and updates that I have not tested to their fullest capacity. In particular, I…

    PPC Heroin Paid Search- 24 readers -
  • Navigating Location Based Bid Adjustments In Bing

    … April 7, 2017 Are you interested in further building out your bidding strategy? If you serve ads across the country or the world this new Bing Ads tool could help. If you visit the Opportunities tab in Bing you will see new suggestions for your location bid adjustments. These new suggestions are based on how your campaigns are performing…

    PPC Hero- 23 readers -
  • Google Shares (A Little More Of) The Reins On DSAs

    … top performers only, with each top performer being its own ad group. I’m looking forward to implementing a strategy like this because it still has an “everything else” mentality, but ideally with more qualified, controlled traffic. The second is around associating DSAs with promotions. I prefer ecommerce work, so anything that helps provide…

    PPC Heroin Paid Search Google- 20 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … April 5, 2017 We always try to provide our clients with great initiatives and projects to help with expansion in paid search and adapt to newer Google updates and betas. Last week, Hanapin created an infographic that you should print and post in your office area right away for a quick reference on how to stay on top of your lead generation game…

    PPC Heroin Paid Search How To's- 17 readers -
  • Your First Look At The Impact Of Google’s Exact Match Update

    March 31, 2017 In the past few weeks, Google has released a few fun updates about how it will match and measure traffic in your AdWords accounts. Awhile back, we saw a transition to “exact matching” to close variants that included abbreviations, singular or plurals, and misspellings. With the new version, the exact match scandal boils down to two fundamental shifts.

    Carrie Albright/ PPC Hero- 15 readers -
Get the top posts daily into your mailbox!
More from around the web