Ppc Strategy

    • Why Digital Channel Expansion Is Key To PPC Success

      November 7, 2017 Every day, we sit as specialists and sift through troves of data and contemplating scenarios of how we can move the needle in our clients’ accounts. Our job is to deliver the best service possible, and provide as much value from our services. But what do you do, when you have optimized your accounts to the point where there is not much you can do, or they ha ...

      PPC Heroin Affiliate Social Paid Search Facebook- 11 readers -
    • 5 Geocentric Tips to Invigorate Your Local PPC Ads

      November 13, 2017 I’ve been working with local business clients for years, and I can’t say that the challenges of geotargeting PPC ads haven’t evolved over time. It isn’t as easy as the classic David’s Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.

      PPC Heroin Paid Search- 9 readers -
  • Competitor RLSA: Stay Top of Mind for Site Visitors

    … As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to our site over the competitor. These campaigns, most of the time…

    PPC Hero- 6 readers -
  • Why Brand Ad Campaigns Are Important

    … October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name…

    PPC Heroin Paid Search SEO- 14 readers -
  • How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

    … There are multiple approaches and strategies to organizing Shopping campaigns for PPC. All of these will vary greatly depending on the brand, the number of products, the price of products, the type of products, feed organization, and the list keeps going. However, I have narrowed account-wide Shopping structures down to two options. Again, these…

    PPC Hero- 4 readers -
  • 4 Tips For Troubleshooting PPC Performance

    … October 12, 2017 “Why is PPC performance so different from August to September?” These are the kinds of questions, that left unchecked, can send me into a bit of PPC whirlwind. My instinct is to jump to the “what”. What we will do to fix the problem. That feels easier than sifting through columns of data, trying to piece together a story…

    PPC Heroin Paid Search- 10 readers -
  • Ad Experiments You Can Start Running Today

    … this test. To do this, set up a test using optimize for Clicks vs. Rotate Indefinitely. Bidding Types There are so many now, right? Find out how your manual bid strategy stacks up against some of Google’s smart bidding strategies. Set up an A/B test to see if your manual strategy is actually more effective than say, Target CPA bidding. Changing…

    PPC Heroin Affiliate Paid Search- 8 readers -
  • Data Driven Attribution: The Future for PPC?

    … September 29, 2017 Over the past week or so, I’ve spent quite some time thinking about the future. Not my future per se, but rather the future of digital advertising. A few months ago, I was perusing LinkedIn, catching up on some industry blogs since being out for three months (See It Takes A Village: Keeping Up With The PPC Industry). I read…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • 9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50

    … September 28, 2017 This post is shared with you from Stephen Kenwright, Strategy Director at Branded3, a company named Best SEO Agency at the European Search Awards in 2016. See Stephen live at Hero Conf London, 23-25 October. It seems odd that millennials get all of the marketing column inches when the over 50s have all of the cash. One…

    PPC Hero- 10 readers -
  • Smart RLSA Tips for the Holiday Season

    … visitors Specific pages Specific window (7, 14, 30,…) Shopping cart, but did not convert Converters How to add RLSA Audiences: Select the Audience (tab or in column) Select the pencil icon Select to add the Audience at Campaign or Adgroup level Choose the Campaign or Adgroup Select the Audience(s) Save the settings Select the desired bid adjustment…

    PPC Hero- 14 readers -
  • Benefit From PPC And SEO Working Together

    …. Where To Start We believe in a holistic approach to digital marketing, paying particular attention to the combination of Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). SEO is the process to increase a search engine’s ranking of your site, with the use of targeted keywords and high-quality content. The core components…

    PPC Heroin Paid Search SEO- 14 readers -
  • Comparing AdWords & Real Estate: Understanding CPC Inflation

    … takes money out of their pocket. Kuyosaki believes in only investing for positive cash flow in the short term. Kuyosaki searches for investments that have an immediate positive yield, these are often in undervalued suburbs near higher value areas. These assets are then built up over time to invest in higher value areas. This strategy translated…

    PPC Heroin Paid Search SEO- 14 readers -
  • A PPC Account Manager’s Checklist

    … down into more of a general scale with a few specific examples. Again, whether you are brand new to PPC or a paid advertising pro at a crossroads, this list should hopefully help organize your thoughts and get those PPC optimization gears turning. SQRs The first on my list is search query reports. SQRs are among the most basic PPC optimizations…

    PPC Heroin Paid Search- 17 readers -
  • Prioritizing Your PPC Platform Needs

    … August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management. Ask the Right…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • The PPC Puzzle: A Checklist

    … August 7, 2017 Entering in the PPC world can be intimidating: there’s the terminology to grasp, there’s the formulas to memorize, there’s the clients to manage, there’s the reports to build, there’s the numbers to check and recheck, there’s the client industries to understand… The checklist, notes, and post-it reminders seem endless…

    PPC Hero- 9 readers -
  • 16 Commonly Asked PPC Questions (And Answers)

    … August 3, 2017 Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers, people attending digital marketing…

    Carrie Albright/ PPC Heroin Affiliate Paid Search- 20 readers -
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