Ppc Strategy

    • Google’s Responsive Display Ads Pack A Punch

      September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs.

      PPC Heroin Paid Search- 10 readers -
    • How To Improve AdWords Remarketing Performance With Advanced Strategies

      September 28, 2016 Last month, I discussed how to advance your Display strategies with layered targeting, so I thought I would continue the series with how to improve remarketing performance through advanced strategies and layering. Remarketing has been a typical paid advertising strategy for a long time, but over the years, has been reshaped by new ad types, analytics int ...

      PPC Heroin Paid Search How To's- 10 readers -
  • Weird Science: A Lesson in Failed Experiments

    … October 17, 2016 Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost per conversion is $40.716129. If our campaign is limited by budget and we raise our budget, we will no longer…

    PPC Heroin Paid Search- 7 readers -
  • Use The AdWords Reports Tab With Authority

    … account, you have probably seen the Reports tab, nestled between Opportunities and Tools. Google has spent some time refining this tool, attempting to make the interface more intuitive to the average user. They have made great strides and in this post, we will review how to create a report and give you ideas for the type of analysis you can do without…

    PPC Heroin Paid Search- 7 readers -
  • The Top Ten Tips For Effective Dayparting

    … hitting their spend limits. Tip #5: Don’t Ignore Your Extensions Creating an ad schedule for extensions is a largely overlooked feature within AdWords. While the prevailing strategy in the PPC community is to utilize any and all ad extensions to maximize ad real estate, there should be a degree of intentionality associated with the schedule of specific…

    PPC Heroin Paid Search- 6 readers -
    Earlier about the same topic:
  • Why Your PPC Account Isn’t Living Up To Its Potential

    … September 20, 2016 When a PPC account isn’t hitting goals, there can be any number of reasons why. The hard part is figuring out what’s going wrong. Other times, while performance isn’t necessarily bad, it isn’t what it could be. In these instances, there is a lot of opportunity to get the account running to its full potential. Today, I…

    Rachael Law/ PPC Heroin Paid Search- 9 readers -
  • 5 Psychological Principles You Should Be Using In Your Marketing

    … September 19, 2016 Marketing is an art form in and of itself. A key piece of marketing is the audience. The saying “Know your audience” tends to be a rather ambiguous command that gets thrown around often as a solid step to ample conversions. I propose that knowing what your audience is thinking or even the steps in their thought process…

    PPC Hero- 10 readers -
  • Balancing Volume, Competition, And Intent To Find The Right Keyword

    … into your site because the audience was already interested in your page. Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads. You might despair (as I have a fair number of times) when you put…

    PPC Heroin Paid Search- 10 readers -
  • How Should You Formulate Your PPC Strategy?

    … September 13, 2016 We’ve all been there before. You’re on a call with a client talking about their account performance and they say, “Performance aside, what is the STRATEGY behind my account? I want to understand the strategy.” As many can agree, strategy is a word that gets tossed around a lot in the PPC world, especially in high-level…

    PPC Heroin Affiliate Paid Search How To's- 6 readers -
  • The Ins And Outs Of PPC Account Expansion

    … the crumpled dollar bills out of my porcelain piggy bank, head to the store, and buy more. Maybe my childhood obsession with Legos helped fuel my passion for good, solid, PPC campaign structures. Every time I work in an account, my mind is constantly thinking, “how can I make this bigger/better? Where can I expand?” There are many different methods…

    PPC Heroin Paid Search- 7 readers -
  • 6 Organizational Tips For Today’s PPC Specialist

    … September 1, 2016 PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human…

    PPC Hero- 6 readers -
  • 3 Questions You Need To Answer Before Beginning Paid Advertising

    … to focus on all metrics all of the time. However, as true as it was before, every business is different. If you are building your sales pipeline, then you would focus on conversions. If you are on online retailer, you would focus on sales. It is also OK to adjust goals as you further flush out your strategy. Final Thoughts Getting started in PPC…

    PPC Hero- 5 readers -
  • Coming Soon – New Cross-Device Reports And Benchmarks

    … August 15, 2016 Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path…

    PPC Hero- 6 readers -
  • It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated

    … August 9, 2016 You spend months testing ad copy and optimizing bids to ensure that your ads are not only visible or relevant, but effective. It’s not about impressions. It’s not even about clicks. The end goal, the cherry on top, is the conversion. That conversion occurs on the landing page. So how do you choose the page that sends your…

    PPC Hero- 6 readers -
  • Can You Be Squeezing More Out Of Your Brand Campaign?

    … for this theme so it makes sense to create another ad group and then add “regular” as a negative keyword in the general ad group. Concluding Thoughts There is more than meets the eye with brand campaigns.The inclination is that because brand traffic is generally inexpensive and produces highly positive results, it works fine as is. However, just like you would with non-brand campaigns, always be looking to further segment your keywords. You always want to give searchers the most relevant experience. Related Posts …

    Matt Umbro/ PPC Hero- 6 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 5 readers -
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