Ppc Strategy

    • Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?

      February 27, 2017 For even the newest face in the digital marketing world, it comes as no surprise the amount of attention mobile has garnered in the past few years. Ours is a rapidly evolving industry – what was once an unexplored frontier has quickly become a staple. It’s not to say mobile advancements have become less frequent or noteworthy over time – on the contrary, sh ...

      PPC Heroin Social Paid Search- 18 readers -
    • PPC Video Campaign Targeting Methods You Shouldn’t Forget

      March 2, 2017 YouTube campaigns have always made deeper targeting available to the advertisers. I loved video campaigns from the beginning because I could target by age, gender, parental status, household income, and more. But while those layered targets are great, it’s not enough for me. I’m greedy like the Little Mermaid. “I want to be where the people are.” Don’t laugh.

      PPC Heroin Paid Search YouTube- 11 readers -
    • 3 Ways To Use ROAS In PPC Lead Gen Optimization

      March 6, 2017 “In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.” –Matt Umbro Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized in the most efficient way.

      PPC Heroin Affiliate Paid Search- 16 readers -
  • What Not To Do When Implementing New PPC Features

    … March 13, 2017 Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad called…

    PPC Heroin Paid Search- 13 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 11 readers -
  • Broadening your Paid Search Marketing Strategy

    … a bad reputation for driving low quality traffic and serving on low quality search terms. It should be no surprise that advertisers avoid this match type altogether. Even, two of the most popular builds don’t use this match type all together: Single keyword Ad Groups (SKAG) and alpha-beta build. But that’s not to say it should be avoided completely…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Why You Need To Diversify Your PPC Marketing Mix

    February 2, 2017 As PPC marketers, we are always looking for that silver bullet – that ad platform that helps us hit account goals and take businesses to the next level. When we find it, we naturally tend to place a great deal of our focus there, simply because it makes sense to do so. But did you ever stop and wonder what you would do if your top platform stopped performing ...

    PPC Hero- 14 readers -
  • What PPC Problem Are You Fighting?

    … industry is amazing because we help each other. I’ve never seen a group of competitors work so hard to find each other answers and share experiences. 2) Knowing what problems are on people’s minds will help us write better content that addresses trends. 3) In the long run, a strong community of folks engaged with PPC Hero will lead to a larger, and continuously more fun, Hero Conf. 4) Helping people energizes me. To win at the business problems I work on all day, I need all the energy I can get! …

    Jeff Allen/ PPC Heroin Paid Search- 11 readers -
  • Expanding Your PPC Coverage Beyond Google And Bing

    January 30, 2017 Here at Hanapin, we have clients in seemingly every vertical with budgets ranging from penny-pinching to limitless. Despite their many differences, nearly all of these accounts have one thing in common: Google AdWords is their most important network. For these accounts, Google receives the lion’s share of budget and optimization resources.

    PPC Hero- 18 readers -
  • 5 Steps To Cross-Account Analysis Superhero Status

    January 26, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Andrew Miller will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. PPC pros know how to use data to make better decisions and optimize campaigns for better results.

    PPC Hero- 14 readers -
  • What You Need To Know About Click And Bot Fraud

    … January 26, 2017 Ad fraud is an eternal struggle that we as PPC and Programmatic specialists contend with on a daily basis. Not only will ad fraud cause issues with your reporting and interactions with clients about poor performance, but also your marketing budget. This post will talk about how to identify bot traffic and how to prevent…

    PPC Heroin Paid Search How To's- 11 readers -
  • 5 Tips For The Travel PPC Marketer

    … January 20, 2017 If you missed it, last week we presented a two-part webinar series around the Travel Industry. Part one was a case study on how we increased ROAS by 50% over the course of a few months by implementing Gmail Ads. The second part focused on the travel industry as a whole and 5 tips that every travel marketer should know. If you…

    PPC Heroin Paid Search- 17 readers -
  • You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)

    … January 11, 2017 Ever wonder why keyword research is so hard? Keywords are arguably the most important part of a paid search campaign, so there are tons of tools available that should make keyword research easy. But here’s the thing, while you can use these tools to do things like estimate search volume, predict cost-per-click or even spy…

    PPC Heroin Paid Search How To's- 18 readers -
  • My 5 PPC Account Manager New Year’s Resolutions

    … of a PPC account manager, it is nearly impossible to have your finger on the pulse of everything new. But my resolutions above will help me stay on top of important industry news, manage my time more effectively, master new platforms, try new betas and keep my eye on account strategy. All of these resolutions together will help me be a better account…

    PPC Heroin Paid Search- 17 readers -
  • Your PPC Checklist For A New Website Launch

    … about PPC?” While we can’t cover everything that goes into a launch of a new website, we can make sure you are ready to manage all areas on the side of PPC. PPC Launch Checklist Site Launch Timeline Before you do anything, you should have the firm launch date to work towards. Whether you are changing domains or not, it is always a good idea…

    PPC Heroin Paid Search- 16 readers -
  • Telling Your 2016 PPC Story Through Reporting

    … December 30, 2016 As the countdown to 2017 continues, sticking with the theme of wrapping up 2016 seems fitting. While PPC will continue full speed ahead going into 2017, one thing won’t change and that’s the performance of your PPC account in 2016. You may be thinking, “2016 was an amazing year, bring on the comparisons.” On the other hand…

    PPC Heroin Affiliate Paid Search- 17 readers -
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