Ppc Strategy

    • Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts

      May 9, 2017 Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors are, but are you watching them and studying t ...

      PPC Heroin Paid Search- 13 readers -
    • Gain Deeper PPC Insights With The User Explorer Report

      May 1, 2017 Do you ever wish you could get more granular data in Google Analytics? Do you find yourself laying in bed at night wondering what users are doing on your site? Want to see exactly what your converting customers are doing on your site? You’re in luck! Enter the User Explorer Report. What Is The User Explorer Report? The User Explorer Report is used to examine in ...

      Rachael Law/ PPC Heroin Paid Search- 12 readers -
    • The Complete Google AdWords Shopping Campaign Settings Breakdown

      May 17, 2017 When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. It has multiple moving pieces with the setup, management, and continued optimizations. Plus, you not only have to manage your campaign on AdWords, but you also have to manage your feed, which can be especially tedious if you have a large, diverse in ...

      PPC Heroin Paid Search Google- 12 readers -
  • How To Build A PPC Lead Nurture Strategy

    … across paid platforms, there are many layers of sophistication that can be built into campaigns and added layers of targeting to increase performance, anywhere in the funnel. Where To Start Before a lead nurturing strategy can be developed, the funnel has to be identified. Is your business e-commerce? Is it lead generation? Is there more than one…

    PPC Heroin Paid Search How To's- 11 readers -
  • How To Get Big Wins In Your AdWords Account

    … keywords had a high click-to-close rate. Other keywords generated a decent number of clicks and conversions, but most of the leads never turned into paying business. To fix things, we started testing different ad copy and landing pages with our keywords. If we couldn’t get a keyword to perform, we eliminated it. Using this strategy, we eventually…

    PPC Heroin Paid Search How To's- 12 readers -
  • Thoughts About PPC Conversion Tracking

    … phone calls as conversions? This may not be an action you feel is important, but it is helpful to know how many website calls resulted from PPC ads. This is the conversion action that I find many people are not thinking about. Sometimes we find that phone calls make up 20-40% of our total conversions. For example, some of my clients are not using…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • How To Deal With Lost Traffic When Launching A New Website

    … April 21, 2017 A client we work with here at Hanapin Marketing recently launched a new website (design and new domain) and while we followed Your PPC Checklist For A New Website Launch to prepare for “what to do prior to launch,” we were left with the questions. Now what? What clients and articles seem to miss is the “what next?” You…

    PPC Heroin Paid Search How To's- 17 readers -
  • 3 AdWords Features You Are Underutilizing

    … triggers a flurry of excitement and preparation. Admittedly this comes with its share of obstacles, as sometimes both new and existing features can go underutilized. While I pride myself on staying on the cutting edge of the PPC landscape, there are features, extensions, and updates that I have not tested to their fullest capacity. In particular, I…

    PPC Heroin Paid Search- 19 readers -
  • Navigating Location Based Bid Adjustments In Bing

    … April 7, 2017 Are you interested in further building out your bidding strategy? If you serve ads across the country or the world this new Bing Ads tool could help. If you visit the Opportunities tab in Bing you will see new suggestions for your location bid adjustments. These new suggestions are based on how your campaigns are performing…

    PPC Hero- 22 readers -
  • Google Shares (A Little More Of) The Reins On DSAs

    … top performers only, with each top performer being its own ad group. I’m looking forward to implementing a strategy like this because it still has an “everything else” mentality, but ideally with more qualified, controlled traffic. The second is around associating DSAs with promotions. I prefer ecommerce work, so anything that helps provide…

    PPC Heroin Paid Search Google- 17 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … April 5, 2017 We always try to provide our clients with great initiatives and projects to help with expansion in paid search and adapt to newer Google updates and betas. Last week, Hanapin created an infographic that you should print and post in your office area right away for a quick reference on how to stay on top of your lead generation game…

    PPC Heroin Paid Search How To's- 17 readers -
  • Your First Look At The Impact Of Google’s Exact Match Update

    … period, potentially indicating that the traffic we’re generating from the update is less of a sure-thing than Google had intended. Are We Really In Trouble? Like many of the updates released by Google and reported on by the big lovable nerds at PPC Hero, the immediate data isn’t particularly great. However, Google is nothing if not relentless…

    Carrie Albright/ PPC Heroin Paid Search- 13 readers -
  • Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match

    … influx of bad and off base queries and bad algorithm updates that caused unwanted searches. Over time, it died down as Google scaled back the original thought of how close variants would ultimately change exact match search reports. I do believe this current change is not too drastic and blurs the lines between each match types’ definition and how…

    PPC Heroin Paid Search- 14 readers -
  • What Not To Do When Implementing New PPC Features

    … March 13, 2017 Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad called…

    PPC Heroin Paid Search- 15 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … March 6, 2017 “In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.” –Matt Umbro Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized…

    PPC Heroin Affiliate Paid Search- 20 readers -
  • PPC Video Campaign Targeting Methods You Shouldn’t Forget

    … today! Display Network Website Placements A common misconception with YouTube ads is thinking they can only show up on YouTube. Not true at all. Many websites allow advertisers to place video ads on relevant websites. The image above showcases a variety of results, but don’t get fooled. Even though you’re setting up a new YouTube campaign…

    PPC Heroin Paid Search YouTube- 15 readers -
  • Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?

    … to meet this demand and achieve the best possible results from it? The updates mentioned provide us with more tools and robust techniques for meeting this challenge, but it can be difficult to know what’s right for the clients or accounts we work with. In this discussion, we’ll focus our attention on device-specific bid adjustments as a strategy…

    PPC Heroin Social Paid Search- 18 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 16 readers -
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