Ppc Strategy

    • Broadening your Paid Search Marketing Strategy

      February 16, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sergio Cano will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Over the years, broad match keywords developed a bad reputation for driving low qua ...

      PPC Hero- 12 readers -
    • Expanding Your PPC Coverage Beyond Google And Bing

      January 30, 2017 Here at Hanapin, we have clients in seemingly every vertical with budgets ranging from penny-pinching to limitless. Despite their many differences, nearly all of these accounts have one thing in common: Google AdWords is their most important network. For these accounts, Google receives the lion’s share of budget and optimization resources.

      PPC Heroin Social Paid Search Google- 18 readers -
    • Why You Need To Diversify Your PPC Marketing Mix

      February 2, 2017 As PPC marketers, we are always looking for that silver bullet – that ad platform that helps us hit account goals and take businesses to the next level. When we find it, we naturally tend to place a great deal of our focus there, simply because it makes sense to do so. But did you ever stop and wonder what you would do if your top platform stopped performing ...

      PPC Heroin Paid Search- 13 readers -
  • What PPC Problem Are You Fighting?

    …, videos, and webinars, and we will continue to get better at it. But hard as we try, we can’t guess what you’re fighting today, so we won’t always be relevant for you. As President of Hanapin Marketing, PPC Hero, and Hero Conf, my goal is to give the smartest, most engaged, and busiest PPCers the right resources for them. And this can’t be done…

    Jeff Allen/ PPC Heroin Paid Search- 11 readers -
  • 5 Steps To Cross-Account Analysis Superhero Status

    …? Planning this in advance will save you many headaches later when you discover you don’t have all the data you need to perform your analysis. Don’t forget to think ahead to the analysis tools you plan to use (more on this in Step 4). Be sure your data structures and databases allow for secure external connections and are structured properly to make…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • What You Need To Know About Click And Bot Fraud

    … January 26, 2017 Ad fraud is an eternal struggle that we as PPC and Programmatic specialists contend with on a daily basis. Not only will ad fraud cause issues with your reporting and interactions with clients about poor performance, but also your marketing budget. This post will talk about how to identify bot traffic and how to prevent…

    PPC Heroin Paid Search How To's- 11 readers -
  • 5 Tips For The Travel PPC Marketer

    … are several variants that can be capitalized on in PPC to target just the right users. They are as follows: Income Demographics: age/gender Geographic location Customer Match Similar Audience targeting Keyword targeting Domain targeting While you have all of the above options, it’s best to know your PPC indicators before creating a granular audience…

    PPC Heroin Paid Search- 16 readers -
  • You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)

    …—if it matters to your business, you need to track it! Unfortunately, while thought leaders on PPC Hero and across the web have harped on this point for years, 42% of AdWords accounts still haven’t tracked a single conversion (data from those 2,000+ AdWords audits I mentioned earlier). Of the 58% of accounts that are at least tracking something…

    PPC Heroin Paid Search How To's- 18 readers -
  • My 5 PPC Account Manager New Year’s Resolutions

    … of a PPC account manager, it is nearly impossible to have your finger on the pulse of everything new. But my resolutions above will help me stay on top of important industry news, manage my time more effectively, master new platforms, try new betas and keep my eye on account strategy. All of these resolutions together will help me be a better account…

    PPC Heroin Paid Search- 17 readers -
  • Your PPC Checklist For A New Website Launch

    … about PPC?” While we can’t cover everything that goes into a launch of a new website, we can make sure you are ready to manage all areas on the side of PPC. PPC Launch Checklist Site Launch Timeline Before you do anything, you should have the firm launch date to work towards. Whether you are changing domains or not, it is always a good idea…

    PPC Heroin Paid Search- 16 readers -
  • Telling Your 2016 PPC Story Through Reporting

    … December 30, 2016 As the countdown to 2017 continues, sticking with the theme of wrapping up 2016 seems fitting. While PPC will continue full speed ahead going into 2017, one thing won’t change and that’s the performance of your PPC account in 2016. You may be thinking, “2016 was an amazing year, bring on the comparisons.” On the other hand…

    PPC Heroin Affiliate Paid Search- 17 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … with two tips to keep in mind when you approach the decision of conclusion and then I’ll roll into the four variables that I look at when approaching this decision. Blow the dust off of that statistics textbook you buried long ago and let’s get started. Preface Tip #1: Make Sure Your Data is Pretty and Robust Before you set up your test, you should…

    PPC Hero- 13 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 11 readers -
  • My 2017 PPC Platform Wish List

    … December 21, 2016 We’ve all been PPC-ing And we’ve all got bids to make We don’t know what this year will bring So we blog and hope it takes! (If you try really hard, those lyrics can be sung to the tune of Santa Claus is Coming to Town. If it doesn’t work the first time, try harder. I’m not Beethoven.) This is my selfish intent…

    PPC Heroin Paid Search- 13 readers -
  • Reflections Of A PPCer At The End Of The World…Errr, 2016

    … December 20, 2016 2016 was a great year for PPC. I know that’s an odd way of beginning an article about 2016 since let’s be honest, 2016 was pretty much a terrible year in many aspects. Perhaps there is some yin-yang action happening behind the scenes connecting PPC to the real world? Whatever it might be, digital marketing in 2016 grew…

    Kirk Williams/ PPC Heroin Paid Search- 11 readers -
  • Why Ad Blockers Are Good For The PPC Industry

    … to a prospecting audience while still remaining relevant. 2. Be Channel Specific Every digital channel is going to respond to the content presented to them in very different ways. Learn how to tailor your strategy, to fit the behavior of the audience. Utilizing your consumer behavior data to tell a story as a user comes through the funnel is a great way…

    PPC Heroin Paid Search- 12 readers -
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