Ppc Structure

  • 4 Red Flags Of Ineffective PPC Account Structure

    … should be dictated by account goals and a full funnel strategy. Naming Conventions: Consistent rules for naming campaigns ensure organization and accessibility for those new to the account. Match Type Segmentation: Factoring in match type into your structure will improve traffic funneling, ad delivery, and bidding. Campaign Building: An effective…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Top 5 PPC Fails

    … in high school. What was your hypothesis? Were you trying to improve CTR? Conv. Rate? Both? Write your hypothesis down at the beginning of your test and then go back and document your learnings. When reviewing performance ensure you use statistical significance with your stats to be confident in your results. There are various tools online that you…

    PPC Heroin Paid Search Google- 10 readers -
  • What To Ask When Building Your PPC Program

    … thinking through their goals. Why is it so important to have clearly established goals? 3 main benefits of goal setting for PPC: Direction: Setting clear performance goals provide the foundation for success. Creating winning strategies and defining tactics to support those strategies is not possible without knowing what the intended outcome…

    Jeff Baum/ PPC Heroin Paid Search- 7 readers -
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