Ppc Structure

    • 4 Red Flags Of Ineffective PPC Account Structure

      February 21, 2017 Whether it’s kicking off with a new client, conducting an audit, or delivering a comprehensive solutions blueprint, analysis of account structure is always a major indicator of account health. A properly groomed PPC account structure both reflects and streamlines every aspect of a marketing strategy. The intricacies of account structure are unique to every client.

      PPC Heroin Affiliate Paid Search- 12 readers -
  • Top 5 PPC Fails

    … active time to maintenance, optimization, and expansion. I like to think of PPC accounts as a garden – How often are you pulling the weeds? Schedule time to login daily or at least weekly. As an example – we had a client we partnered with for over a year and we were hitting all of our key performance indicators but they made a decision to take…

    PPC Heroin Paid Search Google- 7 readers -
  • Who’s Managing Your PPC? Pros and Con’s of In-House and Agency

    … service’ agencies that offer complete digital marketing solutions, including paid search. There’s also agencies whose sole purpose is to manage paid search accounts. The benefits of hiring an agency are: Collective Knowledge: Staff is immersed in the best practices of pay-per-click advertising and is usually fully certified in search, display…

    Jeff Baum/ PPC Heroin Paid Search Google- 6 readers -
  • What To Ask When Building Your PPC Program

    … thinking through their goals. Why is it so important to have clearly established goals? 3 main benefits of goal setting for PPC: Direction: Setting clear performance goals provide the foundation for success. Creating winning strategies and defining tactics to support those strategies is not possible without knowing what the intended outcome…

    Jeff Baum/ PPC Heroin Paid Search- 7 readers -