Ppc Structure

  • Top 5 PPC Fails

    … in rotation you’re not able to effectively measure the performance of your ads and find ads that increase click through rate. Here’s a good rule to determine how many ads to have in an ad group: # of ads to run = # of clicks per month / 100 It’s critical to implement and utilize an ad copy testing process. I recommend starting a shared place…

    PPC Heroin Paid Search Google- 7 readers -
  • Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors

    Question #1: How do I measure performance? We’ve addressed setting goals and funding our program. Now the question must turn to “How do I measure performance?” 3 popular ways to measure PPC performance are: Platform Interfaces: All ad platforms provide a wealth of information. Traffic metrics such as cost, clicks, impressions, ad position, and cost per click can be seen ...

    Jeff Baum/ PPC Hero- 6 readers -
  • Who’s Managing Your PPC? Pros and Con’s of In-House and Agency

    … service’ agencies that offer complete digital marketing solutions, including paid search. There’s also agencies whose sole purpose is to manage paid search accounts. The benefits of hiring an agency are: Collective Knowledge: Staff is immersed in the best practices of pay-per-click advertising and is usually fully certified in search, display…

    Jeff Baum/ PPC Heroin Paid Search Google- 6 readers -
  • What To Ask When Building Your PPC Program

    … thinking through their goals. Why is it so important to have clearly established goals? 3 main benefits of goal setting for PPC: Direction: Setting clear performance goals provide the foundation for success. Creating winning strategies and defining tactics to support those strategies is not possible without knowing what the intended outcome…

    Jeff Baum/ PPC Heroin Paid Search- 7 readers -
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