Ppc Structure

  • 4 Red Flags Of Ineffective PPC Account Structure

    … with nearly every new client we onboard having at least some semblance of a strong and cohesive structure. Despite this, it’s important to keep an eye our for indicators that your structure is not operating as intended. For the remainder of this post, we’ll discuss a couple areas where you can spot these red flags flying: quality score analysis…

    PPC Heroin Affiliate Paid Search- 12 readers -
  • Top 5 PPC Fails

    … in rotation you’re not able to effectively measure the performance of your ads and find ads that increase click through rate. Here’s a good rule to determine how many ads to have in an ad group: # of ads to run = # of clicks per month / 100 It’s critical to implement and utilize an ad copy testing process. I recommend starting a shared place…

    PPC Heroin Paid Search Google- 8 readers -
  • What To Ask When Building Your PPC Program

    … thinking through their goals. Why is it so important to have clearly established goals? 3 main benefits of goal setting for PPC: Direction: Setting clear performance goals provide the foundation for success. Creating winning strategies and defining tactics to support those strategies is not possible without knowing what the intended outcome…

    Jeff Baum/ PPC Heroin Paid Search- 7 readers -