Ppc Tactics

  • My 4 Favorite Google Analytics Reports for PPC Optimization

    … ways to use Google Analytics to help optimize my PPC performance. Top Conversion Paths I’m a big fan of top conversion paths as they give a visual representation of the route users took to convert on your site. Depending on the parameters you choose, you can easily see source, medium, campaign, or even keyword path users took to finally convert…

    Clix Marketing PPC Blogin Paid Search Google- 20 readers -
  • #HeroConf Presentation: Leveraging Geography for PPC Success

    Last week, I had the opportunity to speak about optimizing for geography at HeroConf. In case you missed my panel, or would like to reference it, you can find it below! I’ve done my best to summarize it in this post and would love to hear any questions that you might have in the comments section. Unfortunately, when we take over accounts, we generally see that geography was se ...

    Amy Bishop/ Clix Marketing PPC Blog- 20 readers -
  • 9 Tips for Back-to-School College Geotargeting

    … Ten school and didn’t realize how many additional areas my university had for subjects like aviation, astronomy and agriculture.) The Universities Setting – In the Advanced Search portion of the AdWords interface, lies the Location Groups tab, which will allow you to select the Places of Interest > Universities drop down. Although this seems…

    Clix Marketing PPC Blog- 12 readers -
  • Olivia Pope’s Guide To Fixing PPC Issues

    … February 23rd, 2015 Amy Bishop Posted in Agency Life, PPC Tactics | No Comments » If you’re a Scandal fan, you’ve you watched Olivia Pope work her magic; making molehills out of mountains. While most of us will never advise the President (*insert sigh of relief here*), we can apply her skill set to the issues that sometimes arise within our…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 24 readers -
  • Pre-New-Year Strategy: Write Your 2015 PPC Game Plan

    … December 30th, 2014 Susan Wenograd Posted in PPC Commentary, PPC Tactics | No Comments » In the post-holiday haze of gluttony, millions of people each year vow to start a new diet and exercise regimen at the start of the new year. Are your PPC accounts feeling pudgy? Want to tighten your belt on your results and efficiency? Being ready to go…

    Clix Marketing PPC Blogin Paid Search- 11 readers -
  • Are Dynamic Search Ads Right For You?

    … November 10th, 2014 Robert Brady Posted in eCommerce, Google AdWords, PPC Tactics | No Comments » Say you’re a small business that has quite a few products for sale on your website. You want to promote your products via Google AdWords and you start to learn what that will take. You do some keyword research and start breaking out all…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 13 readers -
  • How to Apply the 4 P’s of Marketing to PPC

    Marketing principles permeate into every aspect of online marketing, but they’re less pronounced and little discussed. Especially in PPC. Having a basic understanding of these principles and knowing how they correspond to your campaigns can give you a leg up over competitors. Last time we discussed How to Apply the AIDA Marketing Principles in PPC.

    Michelle Morehouse/ Clix Marketing PPC Blog- 4 readers -
  • Uncommon Ways To Recharge Your PPC Skills

    … I had a terrible experience today. I just finished up my morning tasks and was heading out with my wife to grab some lunch. We jump in the car and I turn the key. Nothing. The engine wouldn’t even pretend to try turning over. The battery was completely dead. PPC Burnout After working on an account/campaign for awhile I find myself beginning…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 1 readers -
Get the top posts daily into your mailbox!