Ppc Tactics

  • My 4 Favorite Google Analytics Reports for PPC Optimization

    … As a search marketer, we’re constantly reviewing and optimizing campaigns to improve performance. But at times we can get a bit myopic and focus only on the performance found in the advertising platforms themselves. In an effort to broaden some horizons and refresh those others who’ve travelled there before, I’m going to share my four favorite…

    Clix Marketing PPC Blogin Paid Search Google- 18 readers -
  • 9 Tips for Back-to-School College Geotargeting

    … Most colleges are wrapping up their spring semester, but it’s never too early to start planning your marketing strategy for the fall semester and the Back to School boom. Targeting college students can be a unique challenge just due to the semi-transitional nature of that time in anyone’s life. Sometimes you live on campus. Other times you’re…

    Clix Marketing PPC Blog- 9 readers -
  • Olivia Pope’s Guide To Fixing PPC Issues

    … February 23rd, 2015 Amy Bishop Posted in Agency Life, PPC Tactics | No Comments » If you’re a Scandal fan, you’ve you watched Olivia Pope work her magic; making molehills out of mountains. While most of us will never advise the President (*insert sigh of relief here*), we can apply her skill set to the issues that sometimes arise within our…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 22 readers -
  • Pre-New-Year Strategy: Write Your 2015 PPC Game Plan

    December 30th, 2014 Susan Wenograd Posted in PPC Commentary, PPC Tactics | No Comments » In the post-holiday haze of gluttony, millions of people each year vow to start a new diet and exercise regimen at the start of the new year. Are your PPC accounts feeling pudgy? Want to tighten your belt on your results and efficiency? Being ready to go at the start of the year will be ...

    Clix Marketing PPC Blog- 10 readers -
  • Are Dynamic Search Ads Right For You?

    … November 10th, 2014 Robert Brady Posted in eCommerce, Google AdWords, PPC Tactics | No Comments » Say you’re a small business that has quite a few products for sale on your website. You want to promote your products via Google AdWords and you start to learn what that will take. You do some keyword research and start breaking out all…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 11 readers -
  • #PPCFright2014 Day 11: What’s Your Final Destination?

    October 30th, 2014 John Lee Posted in Agency Life, PPC Industry, PPC Tactics | No Comments » Final destination. The end. You can’t cheat death… or at least you can’t cheat the performance of your PPC campaigns. Knowing that a final destination is inevitable, we are forced to plan ahead. What are your goals? What is the end game? Prepare for it or the results will be violent and unexpected.

    John Lee/ Clix Marketing PPC Blog- 8 readers -
  • How to Apply the 4 P’s of Marketing to PPC

    Marketing principles permeate into every aspect of online marketing, but they’re less pronounced and little discussed. Especially in PPC. Having a basic understanding of these principles and knowing how they correspond to your campaigns can give you a leg up over competitors. Last time we discussed How to Apply the AIDA Marketing Principles in PPC.

    Michelle Morehouse/ Clix Marketing PPC Blog- 4 readers -
  • Uncommon Ways To Recharge Your PPC Skills

    … I had a terrible experience today. I just finished up my morning tasks and was heading out with my wife to grab some lunch. We jump in the car and I turn the key. Nothing. The engine wouldn’t even pretend to try turning over. The battery was completely dead. PPC Burnout After working on an account/campaign for awhile I find myself beginning…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 1 readers -