Ppc Theory

  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 11 readers -
  • 5 Steps To Cross-Account Analysis Superhero Status

    January 26, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Andrew Miller will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. PPC pros know how to use data to make better decisions and optimize campaigns for better results.

    PPC Hero- 14 readers -
  • My 5 PPC Account Manager New Year’s Resolutions

    … January 3, 2017 With the start of the new year, most of us usually make some sort of New Year’ resolutions. Whether that is to lose weight, eat healthier, or get more organized, we usually enter the new year full of hope that we can make changes that can help us be better than we are. PPC account managers are no different. On the first day…

    PPC Heroin Paid Search- 17 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 14 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    …?, is it pages visited? should they be hitting a certain page?). Be sure to send users in the research stage to more research-oriented pages and not just PPC-specific pages with lead forms. These are all items you need to be thinking about. In this scenario is there a perfect answer? No. With all of the attribution models available, I think…

    Jacob Brown/ PPC Heroin Paid Search- 10 readers -
  • A Few Words On Thought Leadership In Digital Marketing

    … in between. So when he recently posted his instruction manual on how to become an industry thought leader it was no surprise to either of us that I took umbrage (Umbroge?). In continuing our legacy of spirited debate, Matt invited me to parachute into my old stomping grounds here at PPC Hero— I like what you’ve done with the place, old chums…

    Kevin Klein/ PPC Heroin Paid Search- 11 readers -
  • 6 Organizational Tips For Today’s PPC Specialist

    … September 1, 2016 PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human…

    PPC Hero- 11 readers -
  • 3 Questions You Need To Answer Before Beginning Paid Advertising

    … August 25, 2016 So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” 3 of the most common questions you should ask are: Where should I advertise? How much should I spend? What should my goals be? We will discuss these questions and hopefully give you some answers to help you get started. 1…

    PPC Hero- 11 readers -
  • The Greatest PPC Excel Function You’ve Never Heard Of

    … A little while ago, I wrote about the importance of understanding the difference between causation and correlation, and how the failure to do so could potentially be problematic for the management of your PPC accounts. Sometimes when having the causation versus correlation conversation, the erroneous takeaway is this: correlating…

    Kevin Klein/ PPC Heroin Paid Search- 12 readers -
  • How PPC Helps Your SEO Efforts

    … Last week we touched upon how to use PPC for Email Marketing. Today we’re going to discuss how PPC can help your Search Engine Optimization (SEO) efforts. PPC & SEO PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from…

    Amanda West Bookwalter/ PPC Heroin Paid Search SEO EMail How To's- 4 readers -
  • Volume or Return? – Where to Focus PPC Performance for Your Business

    … As Hanapin’s Senior Digital Advisor, I have the distinct pleasure of helping new brands partner with our team on a daily basis. One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?” Occasionally we’ll get very specific KPIs from the prospect at this point (i.e. conversion rate, CPA…

    Kayla Kurtz/ PPC Heroin Paid Search- 5 readers -
  • How To Find Out If It’s Seasonality Or Something Else

    … that probably was written in blissful ignorance of the plight of the PPC Account Manager— more specifically, the lead generation PPC Account Manager. While the savory scents of holiday meals waft through homes, and while gifts are merrily wrapped behind closed doors to be lovingly deposited beneath the tree, the PPC Account Manager is a gruesome anomaly…

    Kevin Klein/ PPC Heroin How To's- 5 readers -
  • Moving Beyond Keyword Targeting In 2015

    … Series week continues at PPC Hero as we try to write about the same topic every day. This week’s topic is predictions for 2015. When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant, and there are so many new alternatives to targeting ads. I fully expect all the new features…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
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