Ppc Theory

    • Attribution is Awesome! Here’s Why It’s Terrible

      May 5, 2017 As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn’t say “figuring it out”) is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry… which means there is still a lot of guesswork and change involved.

      Kirk Williams/ PPC Hero- 15 readers -
    • Gain Deeper PPC Insights With The User Explorer Report

      May 1, 2017 Do you ever wish you could get more granular data in Google Analytics? Do you find yourself laying in bed at night wondering what users are doing on your site? Want to see exactly what your converting customers are doing on your site? You’re in luck! Enter the User Explorer Report. What Is The User Explorer Report? The User Explorer Report is used to examine in ...

      Rachael Law/ PPC Heroin Paid Search- 12 readers -
  • Your First Look At The Impact Of Google’s Exact Match Update

    … period, potentially indicating that the traffic we’re generating from the update is less of a sure-thing than Google had intended. Are We Really In Trouble? Like many of the updates released by Google and reported on by the big lovable nerds at PPC Hero, the immediate data isn’t particularly great. However, Google is nothing if not relentless…

    Carrie Albright/ PPC Heroin Paid Search- 13 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 16 readers -
  • 5 Steps To Cross-Account Analysis Superhero Status

    …? Planning this in advance will save you many headaches later when you discover you don’t have all the data you need to perform your analysis. Don’t forget to think ahead to the analysis tools you plan to use (more on this in Step 4). Be sure your data structures and databases allow for secure external connections and are structured properly to make…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • My 5 PPC Account Manager New Year’s Resolutions

    … January 3, 2017 With the start of the new year, most of us usually make some sort of New Year’ resolutions. Whether that is to lose weight, eat healthier, or get more organized, we usually enter the new year full of hope that we can make changes that can help us be better than we are. PPC account managers are no different. On the first day…

    PPC Heroin Paid Search- 17 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … account I manage typically experiences a sharp rise in CPA over the weekends. To mitigate the impact of the weekend CPA spike, an automated 20% bid reduction rule runs from 12:01am Saturday morning through 11:59 pm Sunday night. Implementing this rule keeps weekend cost per acquisition in check, which ultimately keeps overall performance on track…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 18 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    …?, is it pages visited? should they be hitting a certain page?). Be sure to send users in the research stage to more research-oriented pages and not just PPC-specific pages with lead forms. These are all items you need to be thinking about. In this scenario is there a perfect answer? No. With all of the attribution models available, I think…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • A Few Words On Thought Leadership In Digital Marketing

    … friendship, we’ve had perpendicular views on a gauntlet of ideas. From football rooting interests (I go Washington, he’s in the tank for the Pats), to our content development philosophies (I say blog quality is not dependent on blog length, he says the Google crawlers don’t care about my opinion), we’ve been diametrically opposed to everything…

    Kevin Klein/ PPC Heroin Paid Search- 11 readers -
  • 6 Organizational Tips For Today’s PPC Specialist

    … September 1, 2016 PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human…

    PPC Hero- 14 readers -
  • 3 Questions You Need To Answer Before Beginning Paid Advertising

    … August 25, 2016 So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” 3 of the most common questions you should ask are: Where should I advertise? How much should I spend? What should my goals be? We will discuss these questions and hopefully give you some answers to help you get started. 1…

    PPC Hero- 13 readers -
  • The Greatest PPC Excel Function You’ve Never Heard Of

    … A little while ago, I wrote about the importance of understanding the difference between causation and correlation, and how the failure to do so could potentially be problematic for the management of your PPC accounts. Sometimes when having the causation versus correlation conversation, the erroneous takeaway is this: correlating…

    Kevin Klein/ PPC Heroin Paid Search- 12 readers -
  • How PPC Helps Your SEO Efforts

    … Last week we touched upon how to use PPC for Email Marketing. Today we’re going to discuss how PPC can help your Search Engine Optimization (SEO) efforts. PPC & SEO PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from…

    Amanda West Bookwalter/ PPC Heroin Paid Search SEO EMail How To's- 5 readers -
  • Volume or Return? – Where to Focus PPC Performance for Your Business

    … As Hanapin’s Senior Digital Advisor, I have the distinct pleasure of helping new brands partner with our team on a daily basis. One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?” Occasionally we’ll get very specific KPIs from the prospect at this point (i.e. conversion rate, CPA…

    Kayla Kurtz/ PPC Heroin Paid Search- 6 readers -
  • How To Find Out If It’s Seasonality Or Something Else

    … that probably was written in blissful ignorance of the plight of the PPC Account Manager— more specifically, the lead generation PPC Account Manager. While the savory scents of holiday meals waft through homes, and while gifts are merrily wrapped behind closed doors to be lovingly deposited beneath the tree, the PPC Account Manager is a gruesome anomaly…

    Kevin Klein/ PPC Heroin How To's- 5 readers -
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