Ppc Theory

  • Benefit From PPC And SEO Working Together

    … are great ways to gain visibility and successful strategies can rapidly increase your visibility. Combining well-targeted PPC adverts while ranking highly on those same keywords means that you are providing two access routes for users and creating a sense of authority around your company. So now you have the users, it’s now time to start…

    PPC Heroin Paid Search SEO- 14 readers -
  • Attribution is Awesome! Here’s Why It’s Terrible

    … May 5, 2017 As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn’t say “figuring it out”) is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry… which means there is still…

    Kirk Williams/ PPC Hero- 20 readers -
  • Gain Deeper PPC Insights With The User Explorer Report

    … May 1, 2017 Do you ever wish you could get more granular data in Google Analytics? Do you find yourself laying in bed at night wondering what users are doing on your site? Want to see exactly what your converting customers are doing on your site? You’re in luck! Enter the User Explorer Report. What Is The User Explorer Report? The User…

    Rachael Law/ PPC Heroin Paid Search- 16 readers -
  • Your First Look At The Impact Of Google’s Exact Match Update

    March 31, 2017 In the past few weeks, Google has released a few fun updates about how it will match and measure traffic in your AdWords accounts. Awhile back, we saw a transition to “exact matching” to close variants that included abbreviations, singular or plurals, and misspellings. With the new version, the exact match scandal boils down to two fundamental shifts.

    Carrie Albright/ PPC Hero- 18 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 21 readers -
  • 5 Steps To Cross-Account Analysis Superhero Status

    … January 26, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Andrew Miller will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. PPC pros know how to use data to make better…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • My 5 PPC Account Manager New Year’s Resolutions

    … January 3, 2017 With the start of the new year, most of us usually make some sort of New Year’ resolutions. Whether that is to lose weight, eat healthier, or get more organized, we usually enter the new year full of hope that we can make changes that can help us be better than we are. PPC account managers are no different. On the first day…

    PPC Heroin Paid Search- 19 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … account I manage typically experiences a sharp rise in CPA over the weekends. To mitigate the impact of the weekend CPA spike, an automated 20% bid reduction rule runs from 12:01am Saturday morning through 11:59 pm Sunday night. Implementing this rule keeps weekend cost per acquisition in check, which ultimately keeps overall performance on track…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 23 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    … is to get the user to the purchasing stage quickly. Treat it that way. It’s tough to treat these two different types of advertising alike with one attribution model. (Obviously – not the answer everyone wants to hear, but it’s the truth). As seen above, many different things can be looked at when setting goals. So let’s review a larger situation where…

    Jacob Brown/ PPC Heroin Paid Search- 22 readers -
  • A Few Words On Thought Leadership In Digital Marketing

    … in between. So when he recently posted his instruction manual on how to become an industry thought leader it was no surprise to either of us that I took umbrage (Umbroge?). In continuing our legacy of spirited debate, Matt invited me to parachute into my old stomping grounds here at PPC Hero— I like what you’ve done with the place, old chums…

    Kevin Klein/ PPC Heroin Paid Search- 11 readers -
  • 30 Minutes To Peace Of Mind – How To Identify AdWords Performance Issues

    October 3, 2016 Something is wrong in your AdWords account but you don’t know what it is. Better if you get the message from someone else, “I don’t know what’s wrong but I feel like something is wrong and we need to fix it!” While a deep dive is helpful, you can often identify the problem with a few easy steps. If you can commit 30 minutes, you will make decent headway.

    Jacob Fairclough/ PPC Hero- 17 readers -
  • 6 Organizational Tips For Today’s PPC Specialist

    … September 1, 2016 PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human…

    PPC Hero- 18 readers -