Ppc Theory

    • Bidding in a Mobile Centric 2017

      February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile and desktop advertising over the past few years.

      PPC Heroin Paid Search Mobile Google- 7 readers -
  • 5 Steps To Cross-Account Analysis Superhero Status

    January 26, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Andrew Miller will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. PPC pros know how to use data to make better decisions and optimize campaigns for better results.

    PPC Hero- 14 readers -
  • My 5 PPC Account Manager New Year’s Resolutions

    … of a PPC account manager, it is nearly impossible to have your finger on the pulse of everything new. But my resolutions above will help me stay on top of important industry news, manage my time more effectively, master new platforms, try new betas and keep my eye on account strategy. All of these resolutions together will help me be a better account…

    PPC Heroin Paid Search- 17 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 11 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    …?, is it pages visited? should they be hitting a certain page?). Be sure to send users in the research stage to more research-oriented pages and not just PPC-specific pages with lead forms. These are all items you need to be thinking about. In this scenario is there a perfect answer? No. With all of the attribution models available, I think…

    Jacob Brown/ PPC Heroin Paid Search- 9 readers -
  • A Few Words On Thought Leadership In Digital Marketing

    … friendship, we’ve had perpendicular views on a gauntlet of ideas. From football rooting interests (I go Washington, he’s in the tank for the Pats), to our content development philosophies (I say blog quality is not dependent on blog length, he says the Google crawlers don’t care about my opinion), we’ve been diametrically opposed to everything…

    Kevin Klein/ PPC Heroin Paid Search- 11 readers -
  • 30 Minutes To Peace Of Mind – How To Identify AdWords Performance Issues

    October 3, 2016 Something is wrong in your AdWords account but you don’t know what it is. Better if you get the message from someone else, “I don’t know what’s wrong but I feel like something is wrong and we need to fix it!” While a deep dive is helpful, you can often identify the problem with a few easy steps. If you can commit 30 minutes, you will make decent headway.

    Jacob Fairclough/ PPC Hero- 10 readers -
  • 6 Organizational Tips For Today’s PPC Specialist

    … September 1, 2016 PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human…

    PPC Hero- 8 readers -
  • 3 Questions You Need To Answer Before Beginning Paid Advertising

    … to focus on all metrics all of the time. However, as true as it was before, every business is different. If you are building your sales pipeline, then you would focus on conversions. If you are on online retailer, you would focus on sales. It is also OK to adjust goals as you further flush out your strategy. Final Thoughts Getting started in PPC…

    PPC Hero- 8 readers -
  • The Greatest PPC Excel Function You’ve Never Heard Of

    … or insights. In fact, identifying instances of correlation in your paid search accounts is a tremendous method for determining new tests. And lucky for you, Microsoft Excel provides you a powerful function with which you can parse all of your data in one fell swoop. Pull out your data mining goggles, pickaxes, and headlamps. Time to hop down…

    Kevin Klein/ PPC Heroin Paid Search- 12 readers -
  • How PPC Helps Your SEO Efforts

    … Last week we touched upon how to use PPC for Email Marketing. Today we’re going to discuss how PPC can help your Search Engine Optimization (SEO) efforts. PPC & SEO PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from…

    Amanda West Bookwalter/ PPC Heroin Paid Search SEO EMail How To's- 4 readers -
  • Volume or Return? – Where to Focus PPC Performance for Your Business

    … As Hanapin’s Senior Digital Advisor, I have the distinct pleasure of helping new brands partner with our team on a daily basis. One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?” Occasionally we’ll get very specific KPIs from the prospect at this point (i.e. conversion rate, CPA…

    Kayla Kurtz/ PPC Heroin Paid Search- 5 readers -
  • How To Find Out If It’s Seasonality Or Something Else

    … that probably was written in blissful ignorance of the plight of the PPC Account Manager— more specifically, the lead generation PPC Account Manager. While the savory scents of holiday meals waft through homes, and while gifts are merrily wrapped behind closed doors to be lovingly deposited beneath the tree, the PPC Account Manager is a gruesome anomaly…

    Kevin Klein/ PPC Heroin How To's- 5 readers -
  • Moving Beyond Keyword Targeting In 2015

    … Series week continues at PPC Hero as we try to write about the same topic every day. This week’s topic is predictions for 2015. When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant, and there are so many new alternatives to targeting ads. I fully expect all the new features…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • So, What Exactly Is Search Engine Marketing?

    …, television spots, product placement, native advertising— cannot: serve an advertisement at the precise moment it will be relevant to the audience’s intent. For those who do not understand the advertising-specific meaning in the concept of intent, fear not; it’s easy to grok. Imagine for a moment that you’re back home after a grueling day…

    Kevin Klein/ PPC Heroin SEO- 2 readers -
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