Ppc Theory

  • Competitor RLSA: Stay Top of Mind for Site Visitors

    … As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to our site over the competitor. These campaigns, most of the time…

    PPC Hero- 7 readers -
  • Benefit From PPC And SEO Working Together

    …. Where To Start We believe in a holistic approach to digital marketing, paying particular attention to the combination of Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). SEO is the process to increase a search engine’s ranking of your site, with the use of targeted keywords and high-quality content. The core components…

    PPC Heroin Paid Search SEO- 14 readers -
  • Attribution is Awesome! Here’s Why It’s Terrible

    … May 5, 2017 As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn’t say “figuring it out”) is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry… which means there is still…

    Kirk Williams/ PPC Hero- 20 readers -
  • Gain Deeper PPC Insights With The User Explorer Report

    … Segments. Simply click the “All Users” button and create a filter with your desired criteria. Ideas To Consider: Source / Medium Converters Visitors of a key page Cart viewers, but no checkout Takeaways For PPC This report is great and all, but how we can pull out takeaways and implement them into our PPC strategies? What you’ll want to do…

    Rachael Law/ PPC Heroin Paid Search- 18 readers -
  • Your First Look At The Impact Of Google’s Exact Match Update

    … period, potentially indicating that the traffic we’re generating from the update is less of a sure-thing than Google had intended. Are We Really In Trouble? Like many of the updates released by Google and reported on by the big lovable nerds at PPC Hero, the immediate data isn’t particularly great. However, Google is nothing if not relentless…

    Carrie Albright/ PPC Heroin Paid Search- 18 readers -
  • Bidding in a Mobile Centric 2017

    … and desktop advertising over the past few years. Both Google and Bing implemented segmented bidding options in 2016, allowing for the original enhanced campaign bid adjustment options back into campaign strategies. This includes separate desktop, mobile, and tablet bidding at both the campaign and ad group level. In today’s post, I wanted to give…

    PPC Heroin Paid Search Mobile Google- 21 readers -
  • 5 Steps To Cross-Account Analysis Superhero Status

    … January 26, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Andrew Miller will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. PPC pros know how to use data to make better…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • My 5 PPC Account Manager New Year’s Resolutions

    … January 3, 2017 With the start of the new year, most of us usually make some sort of New Year’ resolutions. Whether that is to lose weight, eat healthier, or get more organized, we usually enter the new year full of hope that we can make changes that can help us be better than we are. PPC account managers are no different. On the first day…

    PPC Heroin Paid Search- 19 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 25 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    … with different program offerings where one program costs a lot more than another. Situation #2: A client sees different final step rates for one location & category compared to another: In the scenario above you can see different rates from a lead (conversion) to the final step (subscription). We’re adjusting the CPL Goals accordingly…

    Jacob Brown/ PPC Heroin Paid Search- 22 readers -
  • A Few Words On Thought Leadership In Digital Marketing

    … in between. So when he recently posted his instruction manual on how to become an industry thought leader it was no surprise to either of us that I took umbrage (Umbroge?). In continuing our legacy of spirited debate, Matt invited me to parachute into my old stomping grounds here at PPC Hero— I like what you’ve done with the place, old chums…

    Kevin Klein/ PPC Heroin Paid Search- 11 readers -
  • 6 Organizational Tips For Today’s PPC Specialist

    … September 1, 2016 PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human…

    PPC Hero- 18 readers -