Ppc Tips

    • Samsung Galaxy S8 – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Waitrose Cellar, who had, on the whole, a good search advert and a good landing page, which was a click through landing page to allow the web user to find the type of wine they were interested in. It’s be an eventful week in terms of technology and smartphones with Samsung having recently unveiled ...

      Will Green/ ppc.orgin Paid Search- 18 readers -
    • How to Increase the CTR of Paid Search Adverts

      For many PPC campaigns out there, a factor that will determine just how successful a campaign is at gaining conversions at an affordable price will be the click through rate that is achieved from the PPC search advert. The click through rate (CTR) not only provides a campaign the ability to gain lots of traffic (or not a lot of traffic), but it can also help with other areas of ...

      Will Green/ ppc.orgin Paid Search How To's- 16 readers -
    • CarFinance247 – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of 2017: the Samsung Galaxy S8 (and S8 Edge). What we found was that, as expected, the PPC campaign was a brilliant example where the search advert had many effective elements to entice the web user into a click while the landing page used a visually ...

      Will Green/ ppc.orgin Paid Search- 15 readers -
  • Formula 1 – Analyse A Real PPC Campaign

    … The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ was from CarFinance247, who had a good search advert (with some areas of improvement) and an extremely effective landing page, which had many features adding to enticing the web user into a lead capture. With the Bahrain Formula 1 Grand Prix just concluding and Sebastian…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • When to Choose SEO over PPC and Vice Versa

    … When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC). Each method has their pros and cons but, from reading such an article, it could be difficult to still decide over which method is the one you should pick to generate traffic. Search engine…

    Will Green/ ppc.orgin Paid Search SEO- 12 readers -
  • Waitrose Cellar – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Viagogo, who had a good search advert with a click through landing page designed to induce a sense of urgency, such that the tickets the web user was searching to buy would sell out soon (and hence the web user would be less price-sensitive when they see the ticket…

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • Viagogo – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, who were looking to promote their electric vehicle: the Nissan Leaf. What we found with this PPC campaign, though, was that had a third line in the description did not seem that enticing to getting web users into the click. As well as this, the landing…

    Will Green/ ppc.orgin Paid Search- 20 readers -
  • torfx – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Harveys, who had an effective PPC search advert and a landing page which brought around tips PPC advertisers could use to improve their own landing pages, to encourage web users to look at the areas of the landing page the advertiser wants them to look…

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • How to Build a Brand with PPC Advertising

    … You don’t need me to tell you the numerous reasons why pay per click advertising is one of, if not the, most used form of online advertising out there. But, you probably have Googled some time or another how to best use PPC advertising for your personal or business benefits, since PPC is so versatile it can be quite a daunting task to understand…

    Will Green/ ppc.orgin Paid Search How To's- 19 readers -
  • Harveys Furniture – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Zuto, who had a good search advert but had a landing page which lacked content that could have been placed on the page to entice the web user into a click, such as using the rule of three enticement. The furniture industry is an aggressive industry to be in with there…

    Will Green/ ppc.orgin Paid Search- 17 readers -
  • Zuto – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vauxhall, who had bid for their own brand name for two reasons and had a landing page which did have one or two areas of improvements. The loan industry is a very popular market simply because it is extremely profitable: especially the short term loans…

    Will Green/ ppc.orgin Paid Search- 18 readers -
  • Why You Should Include Niche Keywords in a PPC Campaign

    … Commonly overlooked in pay per click advertising, niche keywords are specific long tail keywords which usually result in extremely specific targeting. For example, a typical keyword search phrase for PPC may well be something such a ‘buy a car’. A long tail niche keyword of this could be ‘buy a family electric car with autonomous driving hardware…

    Will Green/ ppc.orgin Paid Search- 18 readers -
  • Vauxhall – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from PC World, who had some stiff competition in Google search from having sponsored shopping above their search advert. However, from gaining top spot of paid search results in PPC and having a well designed landing page, it became apparent they had, on the whole…

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • The Greatest PPC Comeback of All Time?

    … headline after headline claiming the Champions (notice how I refuse to mention them by name?) pulled off the greatest comeback in NFL postseason history. This got me thinking: do we see this kind of successful comeback in everyday life? In PPC? When our backs are against the ropes, how often are we winning when we come out swinging? While I…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • 3 Tips For Selecting Keywords In PPC

    …, here are five tips to help advertisers perform the right research to select the best keywords for their respective PPC campaigns. #1 Use All Available Online Tools What some advertisers do not realise is just how many free tools are readily available out there that can help advertisers determine what the best keywords are for their campaign…

    Will Green/ ppc.orgin Paid Search- 16 readers -
  • PC World – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from GoDaddy, the giant in hosting and domains. What we discovered with their PPC campaign was that there was definately some major flaws with it, most noticeably with the landing page. The design was lacking a touch of creativity and the plain background didn’t…

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • GoDaddy – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from CarWow, who had surprinsgly surpassed OEM’s PPC campaigns to reach the top spot for paid search results for the search phrase, ‘buy a new car’. As well as this, the landing page was a brilliant example of how one should be designed, with many points advertisers…

    Will Green/ ppc.orgin Paid Search- 19 readers -
  • Carwow – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from David Lloyd, who had created a campaign to get those looking to get fit for the new year to sign up at their gym. As much as it was good, it did not advertise the numerous facilities David Lloyd offered – it focused only on the gym in the landing page which, I…

    Will Green/ ppc.orgin Paid Search- 23 readers -
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