Ppc Tips

    • How to Build a Brand with PPC Advertising

      You don’t need me to tell you the numerous reasons why pay per click advertising is one of, if not the, most used form of online advertising out there. But, you probably have Googled some time or another how to best use PPC advertising for your personal or business benefits, since PPC is so versatile it can be quite a daunting task to understand how to best use such a platform.

      Will Green/ ppc.orgin Paid Search How To's- 17 readers -
    • Harveys Furniture – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Zuto, who had a good search advert but had a landing page which lacked content that could have been placed on the page to entice the web user into a click, such as using the rule of three enticement. The furniture industry is an aggressive industry to be in with there always seemingly to be some sort ...

      Will Green/ ppc.orgin Paid Search- 14 readers -
    • torfx – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Harveys, who had an effective PPC search advert and a landing page which brought around tips PPC advertisers could use to improve their own landing pages, to encourage web users to look at the areas of the landing page the advertiser wants them to look at.

      Will Green/ ppc.orgin Paid Search- 12 readers -
  • Viagogo – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, who were looking to promote their electric vehicle: the Nissan Leaf. What we found with this PPC campaign, though, was that had a third line in the description did not seem that enticing to getting web users into the click. As well as this, the landing…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • Zuto – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vauxhall, who had bid for their own brand name for two reasons and had a landing page which did have one or two areas of improvements. The loan industry is a very popular market simply because it is extremely profitable: especially the short term loans.

    Will Green/ ppc.org- 17 readers -
  • Why You Should Include Niche Keywords in a PPC Campaign

    … Commonly overlooked in pay per click advertising, niche keywords are specific long tail keywords which usually result in extremely specific targeting. For example, a typical keyword search phrase for PPC may well be something such a ‘buy a car’. A long tail niche keyword of this could be ‘buy a family electric car with autonomous driving hardware…

    Will Green/ ppc.orgin Paid Search- 17 readers -
  • Vauxhall – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from PC World, who had some stiff competition in Google search from having sponsored shopping above their search advert. However, from gaining top spot of paid search results in PPC and having a well designed landing page, it became apparent they had, on the whole…

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • The Greatest PPC Comeback of All Time?

    … headline after headline claiming the Champions (notice how I refuse to mention them by name?) pulled off the greatest comeback in NFL postseason history. This got me thinking: do we see this kind of successful comeback in everyday life? In PPC? When our backs are against the ropes, how often are we winning when we come out swinging? While I…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • 3 Tips For Selecting Keywords In PPC

    …, here are five tips to help advertisers perform the right research to select the best keywords for their respective PPC campaigns. #1 Use All Available Online Tools What some advertisers do not realise is just how many free tools are readily available out there that can help advertisers determine what the best keywords are for their campaign…

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • PC World – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from GoDaddy, the giant in hosting and domains. What we discovered with their PPC campaign was that there was definately some major flaws with it, most noticeably with the landing page. The design was lacking a touch of creativity and the plain background didn’t…

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • GoDaddy – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from CarWow, who had surprinsgly surpassed OEM’s PPC campaigns to reach the top spot for paid search results for the search phrase, ‘buy a new car’. As well as this, the landing page was a brilliant example of how one should be designed, with many points advertisers…

    Will Green/ ppc.orgin Paid Search- 19 readers -
  • Carwow – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from David Lloyd, who had created a campaign to get those looking to get fit for the new year to sign up at their gym. As much as it was good, it did not advertise the numerous facilities David Lloyd offered – it focused only on the gym in the landing page which, I…

    Will Green/ ppc.orgin Paid Search- 20 readers -
  • 6 Questions Ask Yourself Before Implementing PPC Campaign

    …6 Questions Ask Yourself Before Implementing PPC Campaign Pay per click (PPC) campaign can have both positive and negative impact while promoting a business. Especially, when running low on marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal…

    ppc.orgin Paid Search- 17 readers -
  • David Lloyd – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google Home, which was extremely cheeky from Amazon. They knew the Google Home has not come out in the UK. But, still they made a campaign for it which, when you type ‘Google Home’ into Amazon, Amazon’s own Echo comes up as the top result. With it being…

    Will Green/ ppc.orgin Paid Search- 18 readers -
  • Top Tricks To An Effective Pay Per Click Advertising

    … system that whoever pays the most will have the most exposures. You may think of the concept of PPC advertising as something that even a non-experienced merchant can do, but plenty of beginners have created campaigns that create little click-through movement. Put in mind that pay per click advertising does not solely attract attention, it can also…

    ppc.orgin Paid Search- 35 readers -
  • Google Home – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in ‘Analyse A Real PPC Campaign’ series looked at Prezzybox, who had, on the whole, a well designed PPC campaign which addressed what the web user searched for and added a touch of ‘Christmas’ to the campaign, to promote buying gifts for friends and families for the holidays. However, Christmas has been and gone…

    Will Green/ ppc.orgin Paid Search Google- 19 readers -
  • 5 Pay Per Click Optimization Techniques to Generate Quality Leads

    … quality leads than ever before. Image Source: www.adwords.google.com Before we get started, here are some terms you should know: • PPC (pay-per-click): an ad campaign that is billed based on the number of clicks on the ad • CPC (cost-per-click): the dollar amount spend-per-click on a given ad • ROI (return on investment): the amount of return…

    ppc.orgin Affiliate Paid Search- 29 readers -
  • Overcoming This 8 PPC Project Management Challenge Will Make Your Life Easy

    … Written by Liakat Hossain If you are an advanced PPC professional and have managed PPC campaigns of varying lengths and sizes, you must have a clear idea about the challenges that are associated with a PPC campaign management project. While addressing some core and regular points such as target audience, campaign approach, clear marketing…

    ppc.orgin Paid Search- 17 readers -
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