Ppc Tips

    • Very – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Crocus, who had both a very good PPC search advert and landing page to attract web users to buying flowers and plants from their website. One of the most anticipated piece of technology for 2017 has to be the Nintendo Switch, which has, pretty much, been sold out since it launched at the earl ...

      Will Green/ ppc.org- 19 readers -
    • Expedia – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Very, who had a very (no pun intended) good search advert and landing page with the intention to get people to buy the Nintendo Switch console from Very and not competitors at RRP price. However, Very offer a credit service which provides a 10% discount on first order – this was advertised heavily b ...

      Will Green/ ppc.orgin Paid Search- 16 readers -
    • QuoteSearch – Analyse A Real PPC Campaign

      One of the recent PPC campaigns I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had a good example of a title-heavy search advert with a landing page that had the objective of gaining a lead capture, so that it was possible for Expedia to show the correct ‘tailor-picked’ flights for the web user, from the information they entered onto the landing page.

      Will Green/ ppc.orgin Paid Search- 12 readers -
  • OnePlus 5 – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from QuoteSearch, who had a good search advert, similar to competition for the search phrase and an extremely well designed landing page. With OnePlus recently announcing their new flagship smartphone for 2017, never is it a better time to see how they are trying…

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • 2 Reasons Why PPC Campaigns Fail

    …, as much as this is a good thing, it does also mean that there will be a lot of campaigns created, out there, that will be set up to fail simply because the creator of the campaign doesn’t know the ‘tips and tricks’ to implement into a campaign to make it a success. For this reason, here are two reasons why PPC campaigns fail, so you can make sure…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • Post Office – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had ranked number one in paid search results, potentially, due to the fact that the last advert was a Google lead capture for flights. As well as this, the landing page was well designed and clear to look at as a hybrid between a lead capture and click through landing page.

    Will Green/ ppc.org- 12 readers -
  • 2 Tips for Beginners in PPC

    … are some tips beginners of PPC advertising can take note of. #1 Test PPC Keywords One of the most important aspects to a PPC campaign is in your choice of keywords you choose to target. If you choose the wrong keywords, the following drawbacks could happen: You target the wrong audience, wasting away your budget gaining clicks to traffic…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • PPC Explained

    … PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach out to customers…

    ppc.orgin Paid Search- 10 readers -
  • Crocus – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Media, who had, on the whole, a well designed PPC campaign where the both the search advert and landing page had many benficial areas to gain a conversion or a click. With summer 2017 approaching, it is that time of year when many people start buying…

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • How to Optimise a PPC Search Advert

    … exposure can be a tricky task, to say the least, if you do not know where to start. For this reason, here are some tips you can use to improve your search advert to gain a better CTR and maximum exposure. To Increase CTR… The click through rate of your advert will be dependant on the exposure level the advert gets. However, it will also be dependant…

    Will Green/ ppc.orgin Paid Search How To's- 14 readers -
  • Virgin Media – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in my ‘Analyse A Real PPC Campaign’ series was from Ski World, who had a search advert that seemed to be too specifically targeted to the keyword search phrase the campaign is targeting on search results. As well as this, the landing page appeared to have too much content on it, which would have increased…

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • Improve PPC Performance By Taking the AdWords Quality Score Challenge

    … marketing. But for marketers looking to bump that ROI into the excellent category, marketing executives and channel managers should take the AdWords Quality Score Challenge to uncover they can improve their campaign. Why Most Executives & PPC Managers Do Not Know What Quality Score Is Let’s face it, when most CEO’s, chief marketing officers, and PPC…

    ppc.orgin Affiliate Paid Search- 15 readers -
  • Skiworld – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Games, who had a well designed search advert and a good landing page too. However, the terms and conditions of the offer was above the fold of the page, where it could have been placed below the fold to reduce the content and small print above the fold…

    Will Green/ ppc.org- 19 readers -
  • How to Optimise PPC Image Adverts

    Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you both access to publisher websites and search results to promote your campaign. However, two areas advertisers do not tend to take advantage of are image and display adverts, which are the adverts which appear on publisher websites within the ...

    Will Green/ ppc.org- 25 readers -
  • Virgin Games – Analyse a Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Bellroy, who had an interesting search advert with a well-optimised landing page. The search advert was interestng due to the fact that it was the only advert appearing for the search phrase, as well as appearing below Google shopping sponsored results (which included wallets from Bellroy).

    Will Green/ ppc.org- 13 readers -
  • 2 Times You Can Effectively Use PPC To Promote

    … of traffic the website generates. For advertisers, the contextuality that can be achieved with PPC, along with the complete control over advertising campaigns, makes PPC advertising one of the preferred choice for people worldwide. However, as much as PPC is effective, it is only as effective as the way in which you use it. The best way I can describe…

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • Significance of Google AdWords Exact Match Update For Advertisers

    … that they can easily advertise or promote their products and services. Google AdWords is one of the most effective tools for digital marketers when it comes to attracting more and more customers towards their business. Yes, the PPC campaigns carried out by search engine marketing professionals help them in connecting with all the potential customers…

    ppc.orgin Paid Search Google- 22 readers -
Get the top posts daily into your mailbox!
More from around the web