Ppc Tips

    • EE – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sky Scanner, who had implemented a PPC campaign for a keyword search phrase that they rank for organically number one. After clicking onto the advert, the landing page was very effective in getting the web user to fill in the form to find the flight they want to potentially purchase by keeping things simple.

      Will Green/ ppc.org- 14 readers -
    • 3 Typical PPC Mistakes that Cost Advertisers Money

      There are millions of advertisers that use PPC for, most likely, a million different reasons, making it oneof, if not the, most used form of advertising in the world. With this, it would not come as a surprise to know that there are lots of mistakes being made in PPC, that are both reducing the performance of campaigns as well as costing the advertiser quite a bit of money too.

      Will Green/ ppc.orgin Paid Search- 15 readers -
    • Tommy Hilfiger – Analyse A Real PPC Campaign

      The Last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sound in the City, which was a prime example of a PPC campaign that had poorly targeted keywords – the web user wanted to rent a movie whereas Sound in the City was looking to offer TVs, projectors and more. Already, we have looked at the likes of Ralph Lauren when it comes to PPC.

      Will Green/ ppc.orgin Paid Search- 14 readers -
  • Sky Scanner – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tommy Hilfiger, who had a well designed search advert but an extremely poor landing page, simply because it struggled to load and, instead, displayed a corrupted version of their landing page. This would be a big blow to Tommy Hilfiger, reducing their ROI significantly.

    Will Green/ ppc.org- 9 readers -
  • Why You Should Concentrate on Quality Score in PPC

    Running a PPC campaign financially efficiently is extremely important to hitting an ROI figure you may set yourself. When used properly, PPC can prove to be extremely effective in getting you the results you want. However, it is the ‘when used properly’ that sometimes does not happen, strictly speaking. One area that is often overlooked in PPC is the quality score.

    Will Green/ ppc.org- 12 readers -
  • Sound in the City – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blueair, who had a typical search advert, in terms of the content and structure of it, and a landing page that had areas of improvement from being a bit too bland and minimalist. In terms of the film industry, all of the current talk is about the new horror film ‘IT’, which has currently got ...

    Will Green/ ppc.org- 13 readers -
  • 6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns

    … Pay per click (PPC) advertising campaigns can have both positive and negative impact while promoting a business. Especially, when running low on the marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal of research to have your PPC campaigns…

    ppc.orgin Paid Search SEO- 12 readers -
  • 2 Common PPC Questions Answered

    … The vast majority of advertisers who use PPC advertising will not know the complete ins and out of the online platform, since it takes a lot of time, effort and, even, experimenting to truly understand how capable PPC is as a source of traffic. Advertisers’ main objective is to achieve the ROI investment target they have been set for a PPC…

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • Blueair – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Music Notes, who had made a PPC campaign to improve their #3 organic search ranking to compete better with the two competitors above them in Google. As much as the search advert was good, the campaign was let down by a landing which poorly utilized the space above the fold.

    Will Green/ ppc.org- 13 readers -
  • 4 Times it is Bad to Use PPC Advertising

    I’m sure we can all agree that pay per click advertising is one of, if not the, best way to gain contextual traffic online as an advertising platform. It is used in the millions worldwide and suits a wide range of needs by businesses and individuals. Even though PPC is extremely flexible to one’s needs, it does not always mean PPC is the go to advertising platform for every kind of situation.

    Will Green/ ppc.org- 14 readers -
  • Music Notes – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GAME, who had a good search advert targeting the, in demand, Nintendo Switch. However, it was let down by a poor shopping results landing page with the console overpriced when compared to the RRP value. A market that has developed since everything has gone…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • 2 Ways to Save Money in a PPC Campaign

    … PPC campaigns are an extremely effective way to gain contextual traffic to a designated landing page. The concept behind only paying for traffic and not ad space is something that has proved to attract millions of advertisers to platforms such as Google AdWords. However, a PPC campaign can become quite costly when not optimised…

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • GAME – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AB Toys and More, who had made a general PPC campaign for fidget spinners. This was a poor targeting choice by AB Toyz and More which did not even mention fidget spinners on the landing page at all. With the Nintendo Switch seemingly back in stock after being…

    Will Green/ ppc.org- 11 readers -
  • Tips to Using the Right Language in PPC Advertising

    … capatalise on the fact your product is so hot and trending. The language you use in PPC is critical to the success of a PPC campaign. For this reason, here are two tips to using the right language in PPC. Use Power Words Power words are words in the English Dictionary that invoke strong emotions and feelings from the reader and tend to have…

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • Are your search marketers doing enough to increase ROI of PPC campaigns?

    … and is consist of Search Engine Marketing (SEM) in addition. SEM or “Paid Search” refers to paid listings, which appear on the top of a search engine results page (SERP), often with ‘Ad’ or ‘Sponsored’ tag. When I asked the instructor more about SEM, he told me PPC is synonymous to SEM. Pay Per Click or PPC is an advanced subject that requires a lot…

    ppc.orgin Paid Search- 13 readers -
  • AB Toyz and More – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Kenwood Travel, who had good search advert and a good landing page, except for the bland colour scheme used on it (which needed to be more colourful to reflect the type of holiday they were promoting). An interesting product that has gained a lot of attention…

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • When to Use PPC and When to Use SEO

    … of traffic you could look to invest time and money in: Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC) [although social media marketing should get a shout out too]. The question that needs to be answered, though, is which one you should choose to use and when – SEO has certain benefits that make it a better option for traffic…

    Will Green/ ppc.orgin Paid Search SEO- 14 readers -
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