Ppc Tips

    • 4 Ways to Kick Start Your PPC Campaign in 2018

      It’s the start of the new year which is a brilliant time to put some hard graft into your PPC campaign and strategy, to maximize the potential of it in 2018. There are many variables in PPC advertising that are constantly adapting and changing which means your PPC campaign should always be treated as a ‘live’ campaign – something that needs modifying over time to get the best out of it.

      Will Green/ ppc.org- 14 readers -
    • pay as u gym – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Spotify, who had made a PPC campaign for their own brand name to promote the paid version of their service, which was seen to be a great idea considering their business model only works due to premium subscriptions (and not the free ones).

      Will Green/ ppc.org- 11 readers -
    • Spotify – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Computer Planet, who had a good search advert and a very ‘busy’ landing page with lots of links, images and content. However, from understanding the traffic that Computer Planet was targeting, it made sense for the landing page to be designed in this way.

      Will Green/ ppc.org- 9 readers -
  • Everest – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Quidco, who had a very good PPC campaign in general that was used to counteract the poor SEO of Quidco. The search advert was good and utilized the use of ad extensions whilst the landing page was clear, simple and colorful: clearly outlining what the conversion should be for the page.

    Will Green/ ppc.org- 9 readers -
  • Quidco – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from pay as u gym, who had a great example of a well designed search advert and landing page, resulting in a very effective landing page that would, no doubt, produce a high conversion rate. In the past, we have had a look at TopCashback, a website about getting cashback…

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • Giff Gaff – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from BT Mobile, who had an effective search advert, albeit the fact that they were ranked the lowest of the paid search results. The landing page was significantly poor, with many areas of improvement to get a conversion from the web user. Continuing the mobile…

    Will Green/ ppc.orgin Paid Search- 16 readers -
  • BT Mobile – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Experience, who had a well-timed PPC campaign to take advantage of consumers looking to buy gifts for family and friends but left it too late to have items dispatched, posted and delivered in time for Christmas. For this reason, it turned out to be a very…

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • 3 Tips to Running a Post-Christmas PPC Campaign

    … are promoting and trying to sell, you may find it harder than normal to get a conversion. For this reason, here are some tips for you if you are running or looking to run a successful post-Christmas PPC campaign. #1 Offer Financial Incentives The main problem all businesses have with post-Christmas is that the consumer tends to not have much money left…

    Will Green/ ppc.orgin Paid Search- 19 readers -
  • Top 3 AdWords Updates of 2017

    … more on PPC Hero. Similar Audiences for Search – May 2017 Overview Audiences have been used in search for RLSA and audience bid modifiers, but now, we can create and add similar users to search campaigns. This can be used to put more value on a search visitor who has not yet engaged with your brand. Some of the ways to use this in search is bid…

    PPC Hero- 9 readers -
  • Virgin Experience – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Truly Experiences, who had a very well designed PPC campaign, with both many positives to the search advert and landing page that were used. At the time of writing this article, it is Christmas Eve which is a very interesting time to analyse a PPC campaign. Postage…

    Will Green/ ppc.org- 17 readers -
  • Truly Experiences – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Joanna Lumley Live, who had a very basic PPC search advert and a landing page with an unnecessary use of a pop-up. For this reason, it can be considered a PPC campaign with lots of areas of improvements. With Christmas just around the corner, there will be some…

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • Joanna Lumley Live – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft, promoting the latest and greatest Windows 10 laptops. What was found was that Microsoft chose to create a PPC advert to ensure web users saw the latest and greatest Windows 10 laptops, as well as to promote their products, being the Surface range…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • Microsoft Windows 10 PCs – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts for the same keyword, which is a very clever way of increasing the CTR to a specific landing page without drastically increasing the cost (although the CPC will increase slightly as only one advert can…

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • 3 PPC Secrets Advertisers Should Know About

    … to improve PPC campaigns already out there on the internet, the best tips for PPC tend to be those that are kept secret – people don’t want others taking advantage of their secret tips! From this, here are some great tips that are kept out of mainstream media that you can use to improve your PPC campaign. #1 Properly Understanding Keywords/Search…

    Will Green/ ppc.org- 12 readers -
  • Festive Lights – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the release of the OnePlus 5T on O2, where it was found that the search advert was well designed. However, the landing page had both positives and negatives to conclude on for the overall effectiveness of the PPC campaign. With December approaching quickly, now…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • Why You Should Use PPC to Gain Traffic Online

    … or even through creating a YouTube video linking to the webpage. One of the most known as best ways to gain contextual traffic online is through pay per click (PPC) advertising. If you have not used PPC yet to gain traffic, then here are a few reasons to entice you to using the program, such as with the likes of Google AdWords. Instantaneous…

    Will Green/ ppc.org- 12 readers -
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