Ppc Tips

    • GoDaddy – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from CarWow, who had surprinsgly surpassed OEM’s PPC campaigns to reach the top spot for paid search results for the search phrase, ‘buy a new car’. As well as this, the landing page was a brilliant example of how one should be designed, with many points advertisers could take note of for thier own campaigns.

      Will Green/ ppc.orgin Paid Search- 18 readers -
    • Why You Should Include Niche Keywords in a PPC Campaign

      Commonly overlooked in pay per click advertising, niche keywords are specific long tail keywords which usually result in extremely specific targeting. For example, a typical keyword search phrase for PPC may well be something such a ‘buy a car’. A long tail niche keyword of this could be ‘buy a family electric car with autonomous driving hardware’.

      Will Green/ ppc.orgin Paid Search- 17 readers -
    • Zuto – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vauxhall, who had bid for their own brand name for two reasons and had a landing page which did have one or two areas of improvements. The loan industry is a very popular market simply because it is extremely profitable: especially the short term loans.

      Will Green/ ppc.orgin Paid Search- 16 readers -
  • Vauxhall – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from PC World, who had some stiff competition in Google search from having sponsored shopping above their search advert. However, from gaining top spot of paid search results in PPC and having a well designed landing page, it became apparent they had, on the whole…

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • The Greatest PPC Comeback of All Time?

    … headline after headline claiming the Champions (notice how I refuse to mention them by name?) pulled off the greatest comeback in NFL postseason history. This got me thinking: do we see this kind of successful comeback in everyday life? In PPC? When our backs are against the ropes, how often are we winning when we come out swinging? While I…

    PPC Heroin Affiliate Paid Search- 12 readers -
  • 3 Tips For Selecting Keywords In PPC

    At its core, what makes pay per click advertising one of, if not, the most effective source of traffic is the fact it provides advertisers traffic from web users that are contextually targeted so that they are genuinely interested in the contents of the campaign, leading to better conversion rates than other forms of advertising, such as banner.

    Will Green/ ppc.org- 14 readers -
  • PC World – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from GoDaddy, the giant in hosting and domains. What we discovered with their PPC campaign was that there was definately some major flaws with it, most noticeably with the landing page. The design was lacking a touch of creativity and the plain background didn’t…

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • Carwow – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from David Lloyd, who had created a campaign to get those looking to get fit for the new year to sign up at their gym. As much as it was good, it did not advertise the numerous facilities David Lloyd offered – it focused only on the gym in the landing page which, I…

    Will Green/ ppc.orgin Paid Search- 19 readers -
  • 6 Questions Ask Yourself Before Implementing PPC Campaign

    …6 Questions Ask Yourself Before Implementing PPC Campaign Pay per click (PPC) campaign can have both positive and negative impact while promoting a business. Especially, when running low on marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal…

    ppc.orgin Paid Search- 17 readers -
  • David Lloyd – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google Home, which was extremely cheeky from Amazon. They knew the Google Home has not come out in the UK. But, still they made a campaign for it which, when you type ‘Google Home’ into Amazon, Amazon’s own Echo comes up as the top result. With it being…

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • Top Tricks To An Effective Pay Per Click Advertising

    … convert ideas to sales real quick. With that being said, here are some efficient and effective tips on how to do pay per click advertising the right way. Understand the Real Concept of Pay Per Click Advertising As I was saying earlier, knowing and mastering the how to’s of PPC advertising is not simple. You have to understand this for three…

    ppc.orgin Paid Search- 33 readers -
  • Google Home – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in ‘Analyse A Real PPC Campaign’ series looked at Prezzybox, who had, on the whole, a well designed PPC campaign which addressed what the web user searched for and added a touch of ‘Christmas’ to the campaign, to promote buying gifts for friends and families for the holidays. However, Christmas has been and gone…

    Will Green/ ppc.orgin Paid Search Google- 17 readers -
  • 5 Pay Per Click Optimization Techniques to Generate Quality Leads

    … quality leads than ever before. Image Source: www.adwords.google.com Before we get started, here are some terms you should know: • PPC (pay-per-click): an ad campaign that is billed based on the number of clicks on the ad • CPC (cost-per-click): the dollar amount spend-per-click on a given ad • ROI (return on investment): the amount of return…

    ppc.orgin Affiliate Paid Search- 25 readers -
  • Overcoming This 8 PPC Project Management Challenge Will Make Your Life Easy

    … Written by Liakat Hossain If you are an advanced PPC professional and have managed PPC campaigns of varying lengths and sizes, you must have a clear idea about the challenges that are associated with a PPC campaign management project. While addressing some core and regular points such as target audience, campaign approach, clear marketing…

    ppc.orgin Paid Search- 15 readers -
  • PrezzyBox – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Elfster, who was targeting users wanting to buy a Secret Santa gift. On the whole, both the search advert and landing page were good which overall gave the impression of a very well designed PPC campaign. With Christmas just a few days away, now is the time…

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • 3 AB Testing Conversion Rate Case Studies to Make You Inspire

    … Written by Shahzad Saeed When you are spending advertising budget, you’ll always need to keep an eye on conversion rates. In fact, it doesn’t matter how much you spend on PPC ads unless you convert them into customers possibly you’re not going to succeed in your business. In other words, if you can’t focus on conversion rate, you shouldn’t…

    ppc.orgin Paid Search EMail- 16 readers -
  • Elfster – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung Gear VR, who had a search advert that could have been better located (since it was at the bottom of paid search results) but recovered well with a nicely designed product landing page. With Christmas just around the corner, there are millions of PPC…

    Will Green/ ppc.org- 15 readers -
  • How To Use The Adwords App To Monitor Performance On The Go

    … December 12, 2016 One of the highlights of 2016 was the release of the AdWords app. The app is a great way to monitor and manage your accounts while you are on the go. In the past, there were times when I was traveling and had to make changes using the non-mobile friendly interface. Now, you can easily view performance, pause campaigns or ad…

    PPC Heroin Paid Search How To's- 10 readers -
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