Ppc Tips

    • Significance of Google AdWords Exact Match Update For Advertisers

      Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number of people so that they can easily advertise or pr ...

      ppc.orgin Paid Search Google- 21 readers -
    • How to Optimise PPC Image Adverts

      Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you both access to publisher websites and search results to promote your campaign. However, two areas advertisers do not tend to take advantage of are image and display adverts, which are the adverts which appear on publisher websites within the ...

      Will Green/ ppc.orgin Paid Search Display How To's- 19 readers -
  • Virgin Media – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in my ‘Analyse A Real PPC Campaign’ series was from Ski World, who had a search advert that seemed to be too specifically targeted to the keyword search phrase the campaign is targeting on search results. As well as this, the landing page appeared to have too much content on it, which would have increased…

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • Improve PPC Performance By Taking the AdWords Quality Score Challenge

    … marketing. But for marketers looking to bump that ROI into the excellent category, marketing executives and channel managers should take the AdWords Quality Score Challenge to uncover they can improve their campaign. Why Most Executives & PPC Managers Do Not Know What Quality Score Is Let’s face it, when most CEO’s, chief marketing officers, and PPC…

    ppc.orgin Affiliate Paid Search- 11 readers -
  • Skiworld – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Games, who had a well designed search advert and a good landing page too. However, the terms and conditions of the offer was above the fold of the page, where it could have been placed below the fold to reduce the content and small print above the fold…

    Will Green/ ppc.org- 17 readers -
  • Virgin Games – Analyse a Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Bellroy, who had an interesting search advert with a well-optimised landing page. The search advert was interestng due to the fact that it was the only advert appearing for the search phrase, as well as appearing below Google shopping sponsored results (which included wallets from Bellroy).

    Will Green/ ppc.org- 11 readers -
  • 2 Times You Can Effectively Use PPC To Promote

    … of traffic the website generates. For advertisers, the contextuality that can be achieved with PPC, along with the complete control over advertising campaigns, makes PPC advertising one of the preferred choice for people worldwide. However, as much as PPC is effective, it is only as effective as the way in which you use it. The best way I can describe…

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • Bellroy – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Formula 1, who had a very well designed search advert that made use of the fact it was the ‘official’ Formula 1 company, using trademark and copyright symbols where appropriate. However, the landing page was one of the worst landing pages that was analysed in this series, with many reasons to ...

    Will Green/ ppc.org- 16 readers -
  • 2 Major Pitfalls Of PPC Management To Be Avoided

    … to be clearer and more organized. With this platform, it becomes easier to have a better understanding of the PPC or the performance of the ads being displayed, all done entirely through Conversion Data Analysis procedure. It even becomes possible to identify the total traffic percentage viewing the ads with impression-judgment and also the total number…

    ppc.orgin Paid Search- 15 readers -
  • Formula 1 – Analyse A Real PPC Campaign

    … The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ was from CarFinance247, who had a good search advert (with some areas of improvement) and an extremely effective landing page, which had many features adding to enticing the web user into a lead capture. With the Bahrain Formula 1 Grand Prix just concluding and Sebastian…

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • CarFinance247 – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of 2017: the Samsung Galaxy S8 (and S8 Edge). What we found was that, as expected, the PPC campaign was a brilliant example where the search advert had many effective elements to entice the web user into a click while…

    Will Green/ ppc.orgin Paid Search- 17 readers -
  • When to Choose SEO over PPC and Vice Versa

    … When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC). Each method has their pros and cons but, from reading such an article, it could be difficult to still decide over which method is the one you should pick to generate traffic. Search engine…

    Will Green/ ppc.orgin Paid Search SEO- 12 readers -
  • Samsung Galaxy S8 – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Waitrose Cellar, who had, on the whole, a good search advert and a good landing page, which was a click through landing page to allow the web user to find the type of wine they were interested in. It’s be an eventful week in terms of technology and smartphones…

    Will Green/ ppc.orgin Paid Search- 20 readers -
  • How to Increase the CTR of Paid Search Adverts

    For many PPC campaigns out there, a factor that will determine just how successful a campaign is at gaining conversions at an affordable price will be the click through rate that is achieved from the PPC search advert. The click through rate (CTR) not only provides a campaign the ability to gain lots of traffic (or not a lot of traffic), but it can also help with other areas of ...

    Will Green/ ppc.org- 16 readers -
  • Waitrose Cellar – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Viagogo, who had a good search advert with a click through landing page designed to induce a sense of urgency, such that the tickets the web user was searching to buy would sell out soon (and hence the web user would be less price-sensitive when they see the ticket…

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • Viagogo – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, who were looking to promote their electric vehicle: the Nissan Leaf. What we found with this PPC campaign, though, was that had a third line in the description did not seem that enticing to getting web users into the click. As well as this, the landing…

    Will Green/ ppc.orgin Paid Search- 20 readers -
  • torfx – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Harveys, who had an effective PPC search advert and a landing page which brought around tips PPC advertisers could use to improve their own landing pages, to encourage web users to look at the areas of the landing page the advertiser wants them to look…

    Will Green/ ppc.orgin Paid Search- 18 readers -
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