Ppc Tips

    • 5 Geocentric Tips to Invigorate Your Local PPC Ads

      November 13, 2017 I’ve been working with local business clients for years, and I can’t say that the challenges of geotargeting PPC ads haven’t evolved over time. It isn’t as easy as the classic David’s Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.

      PPC Heroin Paid Search- 9 readers -
    • Microsoft Windows 10 PCs – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts for the same keyword, which is a very clever way of increasing the CTR to a specific landing page without drastically increasing the cost (although the CPC will increase slightly as only one advert can ever be clicked on at a time).

      Will Green/ ppc.orgin Paid Search- 15 readers -
    • Gaining Traffic Online – PPC and SEO Examples

      The age-long debate as to PPC vs SEO is still a big question asked by many marketers. Pay per click advertising has some benefits over search engine optimization that make it the preferred choice of traffic generation for some situations, whilst the same can be said for SEO over PPC. With this, here are some situations when is it better to use PPC over SEO and vice versa.

      Will Green/ ppc.orgin SEO- 14 readers -
  • Why You Should Target High CPC Keywords in PPC

    The keywords advertisers choose to target in PPC campaigns is a driving factor to the success of the campaign and the return on investment (ROI) that campaign receives. If you have chosen the right keywords, the traffic that would be exposed to your advert would more likely show an interest in it, click onto it and convert for you on your landing page.

    Will Green/ ppc.org- 10 readers -
    Earlier about the same topic:
  • 3 PPC Secrets Advertisers Should Know About

    … to improve PPC campaigns already out there on the internet, the best tips for PPC tend to be those that are kept secret – people don’t want others taking advantage of their secret tips! From this, here are some great tips that are kept out of mainstream media that you can use to improve your PPC campaign. #1 Properly Understanding Keywords/Search…

    Will Green/ ppc.org- 9 readers -
  • Festive Lights – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the release of the OnePlus 5T on O2, where it was found that the search advert was well designed. However, the landing page had both positives and negatives to conclude on for the overall effectiveness of the PPC campaign.

    Will Green/ ppc.org- 11 readers -
  • Why You Should Use PPC to Gain Traffic Online

    … or even through creating a YouTube video linking to the webpage. One of the most known as best ways to gain contextual traffic online is through pay per click (PPC) advertising. If you have not used PPC yet to gain traffic, then here are a few reasons to entice you to using the program, such as with the likes of Google AdWords. Instantaneous…

    Will Green/ ppc.org- 12 readers -
  • Cool Google AdWords Features Every Marketer Must Know

    … and Flexible daily budgets that were released in October 2017. Google AdWords is the best way to get ahead the competition. Whether you spend on PPC marketing or not, it is essential to know the latest AdWords features to optimize the performance of your PPC Ads. The New AdWords Experience We’re all used to the Google UI which has not been updated…

    Michael Evans/ ppc.org- 10 readers -
  • OnePlus 5T on O2 – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from John Lewis, who was looking to promote their new Christmas advert. What we found was that from having the YouTube advert embedded onto the John Lewis advert enticed people to browse their website after watching the advert, which would work better for John Lewis than for the web user to land on ...

    Will Green/ ppc.org- 12 readers -
  • How to reduce Facebook Lead ads cost for better ROI

    … wallet for females. But the same set of female audience will also be a target audience for brands like, designer handbags, shoes, dresses or other accessories. There are many traits that multiple brands target uniquely and that’s a lot of competition to cut out. Tips to reduce Facebook Lead Ads cost Be relevant There are 2 metrics which decide…

    ppc.orgin Affiliate Paid Search- 12 readers -
  • John Lewis Advert – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC campaign’ series was from Voucher Honey, who had a well designed search advert and an exception landing page, mainly due to the simplicity of just a search bar that takes up the central area to it. With Christmas now nearly a month and a bit away, it is that time of year that retailers start to release their Christmas ...

    Will Green/ ppc.org- 12 readers -
  • Voucher Honey – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from PULL&BEAR, who had used the site link extension to make it easier for each gender to find clothing, instead of having to go through another click through page to then select ‘mens’ or womens’ clothing: making life a little easier for the web user. With the holidays…

    Will Green/ ppc.orgin Paid Search- 10 readers -
  • Most Popular Ad Sizes Ranked in Order

    … Part of a making a success of PPC advertising is in determining what the best ad sizes are, both from an advertiser and publisher perspective. A publisher will want to use ad sizes that generate the most amount of clicks whilst advertisers will want to gain as many impressions, clicks and conversions from choosing the best ad size. With Google…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • PULL&BEAR – Analyse A PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bridgestone, who had a good search advert (except the typo) and a good landing page too. However, the paid search results was dominated by BlackCircles.com shopping results, which would naturally push people to clicking on them, especially since BlackCircles is targeting price sensitive custom ...

    Will Green/ ppc.org- 6 readers -
  • Factors that Affect Seasonal PPC Campaigns

    As much as you can have the best business with products/services which are market leaders in their respective sectors, you will still, unfortunately, be at the mercy to external factors which will have a direct impact on the sales of your products and services. The same can apply to pay per click advertising campaigns, where external factors can affect the performance and ROI of a campaign.

    Will Green/ ppc.org- 13 readers -
  • Bridgestone – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Saga, who had a relatively simple PPC search advert, which would not have worked to their advantage. However, they had a saving grace in the form of a great landing page, which would have converted well the traffic that clicked onto the search advert…

    Will Green/ ppc.org- 8 readers -
  • Saga – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EE, who had targeted the newly released Google Pixel 2 smartphone to entice web users into using their network with their next contract. Considering that people don’t change networks often, it was interesting to see EE do this considering this is not a typical…

    Will Green/ ppc.org- 17 readers -
  • Learn to Optimize Ad Extensions in PPC

    … PPC search adverts have come a long way from the stereotypical title, description and URL structure. One of the biggest additions to them has been ad extensions, which allow the advertiser to display an extra element to their search advert which work (or should work) to increase the click through rate (CTR) and conversion rate of your advert…

    Will Green/ ppc.orgin Paid Search- 13 readers -
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