Ppc Tips

    • 5 PPC Marketing Blunders and Techniques to Solve Them

      Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific timeframe then you will lose those clients.

      ppc.orgin Paid Search- 14 readers -
    • Plus500 – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign series was from Pines and Needles, who had a great PPC campaign on the whole. Their search advert used great ad extensions for what Pines and Needles were promoting and the landing page was a brilliant example of a click through landing page that had the aim to split the traffic into two more specific areas of the website.

      Will Green/ ppc.orgin Paid Search- 13 readers -
    • Tiffany and Co – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had, on the whole, a great campaign where their search advert was well optimised for top spot of paid search results while their landing page was a good progression for the web user to land onto from reading the search advert before it.

      Will Green/ ppc.orgin Paid Search- 12 readers -
  • Samsung Gear VR – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Plus500, who had a good search advert on the whole but lacked a landing page with a clear objective (the button to click onto on the click through page was not as attention seeking and best located as it could have been). With virtual reality seemingly going…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • 4 Things to Know When Creating High Conversion PPC Landing Pages

    … spending advertising budget, you’ll need to ensure that the landing page is optimized for conversion in order to bring in results. Or else, you’ll be losing lots of money on the table. In this post, I’ll explain a few things you need to know before creating a high conversion landing page for your next PPC campaign. Landing pages vs. microsite- Which…

    ppc.orgin Paid Search- 9 readers -
  • 3 Tips to Gaining Cyber Monday Sales in PPC

    … be noted that Black Friday/Cyber Monday advertising campaigns work very well in linking with holiday Christmas PPC campaigns, where the target market is pretty much the same. With this in mind, here are some tips to gaining Black Friday/Cyber Monday sales as an advertiser: potentially using the advertising platform of pay per click advertising. #1…

    Will Green/ ppc.orgin Paid Search- 10 readers -
  • 23 Effective PPC Platforms to Grow Your Advertisement Reach

    … target audience by keyword, time of day. It has wide variety of choices like text, image and local based search. The ads are displayed on the top and right side of search result page. Bing Ads: Microsoft’s Bing search advertisement has very less competition and lower rates of CPC as compared to other Search Engine Paid advertisements. Bing allows…

    ppc.orgin Paid Search- 8 readers -
  • Pines and Needles – Analyse A Real PPC Campaign

    … The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tiffany and Co, who had a very well structured search advert for the holiday season (which made use of ad extensions very well) but had a landing page that had a few areas it could have improved in. Carrying on the Christmas and holiday spirit, I thought it would…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • 3 Elements to Implement in a Holiday PPC Campaign

    … Halloween now seems like a distant time which means it is getting forever closer to being Christmas. For the majority of advertisers, they will have already started their holiday PPC advertising campaigns to capitalise on the on-slaughter of traffic that will go online to buy gifts for others for Christmas. If you are not one of these advertisers…

    Will Green/ ppc.orgin Paid Search- 10 readers -
  • Ocado – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came form MandM Direct, who had dominated paid results by displaying the only PPC advert for the search phrase ‘buy running shoes’ as well as crowding out Google sponsored shopping results with two pairs of running shoes too. However, the landing page was an ‘average…

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • 3 Enticements to Include in PPC Search Advert

    … There are many tips PPC advertisers can take note of that will help improve the overall success of their adverts. This ranges from what ad extensions to choose for a search advert, whether to go for #1 paid search result or not, down to what type of device you want the web user to use when they see your advert and more. However, this could all…

    Will Green/ ppc.orgin Paid Search- 7 readers -
  • MandM Direct – Analyse A Real PPC Campaign

    … The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google promoting their new flagship smartphone line up: the Google Pixel and Pixel XL. Everything about the campaign was great except for the fact that the paid search advert was just above their organic search result, which both pointed to the exact same landing…

    Will Green/ ppc.org- 11 readers -
  • How to Create a Search Advert That Stands Out

    … Creating a search advert in pay per click advertising that stands out from the crowd can be a difficult challenge, to say the least. With the addition of another advert in the paid search results area above organic results, the competition in PPC has, to some extent, increased. Therefore, never has it been a more crucial time to make sure your…

    Will Green/ ppc.orgin Paid Search How To's- 9 readers -
  • Google Pixel – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Dropbox, who had, what seemed like, a great search advert. However, the campaign was let down by the poor targeting of it, where web users would have clicked onto the landing page for either personal or business reasons.

    Will Green/ ppc.org- 10 readers -
  • Dropbox – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from VoucherCodes, who had targeted for top spot of paid search results with this search advert and also had a very well optimised landing page with an easy-to-use search bar taking the prime central location of it. With storage of photos, documents and more becoming…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • Using the Site Link Ad Extension in PPC Tips

    …. For this reason, it is important that the links are actually going to be useful to the web user – with each of the site links, you will need to optimise the web page in a similar fashion to the way you created and optimised your PPC campaign’s main landing page. The post Using the Site Link Ad Extension in PPC Tips appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    Will Green/ ppc.orgin Paid Search- 7 readers -
  • VoucherCodes – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus, who had a very effective landing page and a search advert that was, on the whole, good too (although I felt it may have been better by swapping part of the description with the title). Discount codes and voucher codes online are huge markets that web…

    Will Green/ ppc.org- 7 readers -
  • OnePlus – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnTheMarket.com, who had a very good search advert and a relatively good landing page which followed off from where the search advert finished – the only bad point was that the landing page could have been more optimised for the PPC traffic, which it did totally…

    Will Green/ ppc.orgin Paid Search- 11 readers -
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