Ppc Tips

    • Football Maties – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from airconco, who had a relatively good search advert that used the USP of being experts in their respective industry. The landing page was also good, but it was a little confusing to determine just exactly what type of landing page airconco had used and the conversion they wanted to obtain from t ...

      Will Green/ ppc.orgin Paid Search- 15 readers -
    • Markets.com – Analyse A Real PPC Campaign

      The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Opun, who had a good search advert and a brilliant example of a landing page, especially after the poor landing page previous to that was from Aviva. The stock market is something that I am sure a lot of people take note of, if that is about staying up to date with shares/stocks people have b ...

      Will Green/ ppc.orgin Paid Search- 14 readers -
    • Three Common B2B Paid Search Mistakes That Newcomers Should Avoid

      B2B marketers are usually proficient in an assortment of marketing channels, both physical and online, ranging from trade shows to organic search, content marketing, email marketing, social marketing, to name a few of the more typical ones. However, paid search marketing may be unfamiliar territory for most marketers and can act as a minefield that can lead to expensive or disa ...

      ppc.orgin Paid Search SEO EMail- 14 readers -
  • Kenwood Travel – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Football Maties, who had targeted with the assumption that those wanting to buy new football boots are a potential market to target to ask for their old football boots to be donated to charity. As much as the targeting and the search advert was good, the whole…

    Will Green/ ppc.orgin Paid Search- 7 readers -
  • airconco – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from wpengine, who had a good search advert and a great landing page, especially due to the fact that had the option of live chat to a human within seconds of landing onto the web page. With it being the middle of summer, something that will be on many people’s…

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • How to Look Good on Google with SEO

    … descriptions, which could be seen to be the reason why they have ranked lower than the results that have used meta descriptions – this can be made clear from the ‘…’ at the end of the description. The post How to Look Good on Google with SEO appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    Will Green/ ppc.org- 9 readers -
  • Opun – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aviva, who had a great search advert that had a high ranking and used ad extensions to make it easier for the web user to see and engage with the advert. However, the campaign was let significantly down by the landing page, which was bland to look at and lacked…

    Will Green/ ppc.orgin Paid Search- 10 readers -
  • 3 Tips to Improve Your PPC Quality Score

    … the quality score of the campaign from not being specifically relevant. Having a dedicated landing page that is specific to the ad campaign will help to improve your quality score, making sure it contains keywords for the area you are promoting. The post 3 Tips to Improve Your PPC Quality Score appeared first on PPC - About PPC - Pay Per Click Management | ppc.org. …

    Will Green/ ppc.orgin Paid Search- 16 readers -
  • Aviva – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus to promote their new flagship smartphone of 2017: the OnePlus 5. What we found with this PPC campaign was that the campaign was implemented to point those looking at the OnePlus brand to their new smartphone, since the top organic search result…

    Will Green/ ppc.orgin Paid Search- 19 readers -
  • 2 Language Techniques to Use in PPC

    … and your landing page. There are an infinite number of ways you could inform the web user of the same information. However, some ways will be better than others to get the web user to interact and click. For this reason, here are some different language techniques you could use in PPC which will help to promote engagement and a conversion from the web…

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • OnePlus 5 – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from QuoteSearch, who had a good search advert, similar to competition for the search phrase and an extremely well designed landing page. With OnePlus recently announcing their new flagship smartphone for 2017, never is it a better time to see how they are trying…

    Will Green/ ppc.orgin Paid Search- 18 readers -
  • QuoteSearch – Analyse A Real PPC Campaign

    One of the recent PPC campaigns I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had a good example of a title-heavy search advert with a landing page that had the objective of gaining a lead capture, so that it was possible for Expedia to show the correct ‘tailor-picked’ flights for the web user, from the information they entered onto the landing page.

    Will Green/ ppc.org- 14 readers -
  • 2 Reasons Why PPC Campaigns Fail

    …, as much as this is a good thing, it does also mean that there will be a lot of campaigns created, out there, that will be set up to fail simply because the creator of the campaign doesn’t know the ‘tips and tricks’ to implement into a campaign to make it a success. For this reason, here are two reasons why PPC campaigns fail, so you can make sure…

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • Post Office – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had ranked number one in paid search results, potentially, due to the fact that the last advert was a Google lead capture for flights. As well as this, the landing page was well designed and clear to look at as a hybrid between a lead capture…

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • 2 Tips for Beginners in PPC

    … are some tips beginners of PPC advertising can take note of. #1 Test PPC Keywords One of the most important aspects to a PPC campaign is in your choice of keywords you choose to target. If you choose the wrong keywords, the following drawbacks could happen: You target the wrong audience, wasting away your budget gaining clicks to traffic…

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • PPC Explained

    … PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach out to customers…

    ppc.orgin Paid Search- 12 readers -
  • Expedia – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Very, who had a very (no pun intended) good search advert and landing page with the intention to get people to buy the Nintendo Switch console from Very and not competitors at RRP price. However, Very offer a credit service which provides a 10% discount on first order…

    Will Green/ ppc.orgin Paid Search- 18 readers -
  • Very – Analyse A Real PPC Campaign

    … The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Crocus, who had both a very good PPC search advert and landing page to attract web users to buying flowers and plants from their website. One of the most anticipated piece of technology for 2017 has to be the Nintendo Switch, which has, pretty much, been sold…

    Will Green/ ppc.org- 21 readers -
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