Ppc Tips For Holiday

  • Utilize And Test Holiday Ad Copy

    … that allows for easy navigation through your mobile inventory. For these users, test category pages that offer such broad groups as “Men’s Selection” or “New Arrivals” or “Sale Items.” Ad Extensions During the holiday season, ad extensions play a part in your ad rank which makes them that much more imperative! Not only should you be utilizing ad…

    Hayley Cummings/ PPC Hero- 3 readers -
  • Get Your PPC Campaigns Ready For The Holiday Season

    … be an idea of what worked well and what didn’t work. Collaborate with your agency to create a promotional calendar for the season and make sure you know what promotions are running, when they start and for how long they will run. Read more in the full white paper: How to Keep Your Agency on Top of Holiday Ecommerce Planning What’s Your Budget…

    Carrie Albright/ PPC Heroin Paid Search- 4 readers -
  • PPC Roundtable: Back To School

    … As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season? Sales Directions In approaching the back to school season for e-commerce, there are 2 directions to point your sails (and sales…

    Matt Umbro/ PPC Heroin Paid Search- 3 readers -