Ppc Tips For Holiday

  • Utilize And Test Holiday Ad Copy

    … Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy…

    Hayley Cummings/ PPC Hero- 4 readers -
  • Get Your PPC Campaigns Ready For The Holiday Season

    … Are you ready and prepared for the holidays? Is your agency well aware of the key days for shopping and already preparing your season specific ads to boost your sales? Here are some tips to get ready and succeed this holiday season. Key Online Shopping Days Know the key dates for 2014 holiday shopping: Review Last Year’s Holiday…

    Carrie Albright/ PPC Heroin Paid Search- 6 readers -
  • PPC Roundtable: Back To School

    … membership durations increasing urgency for the longer durations. We've seen great success with this in other accounts. Give it a try! Have The "Back To School" Mentality I remind myself that "back to school" is indeed a holiday that needs the same attention as holiday campaigns run during Q4. As PPC professionals, I think we sometimes forget…

    Matt Umbro/ PPC Heroin Paid Search- 4 readers -