Ppc Tips For Holiday

  • Utilize And Test Holiday Ad Copy

    … Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy…

    Hayley Cummings/ PPC Hero- 3 readers -
  • Get Your PPC Campaigns Ready For The Holiday Season

    … Are you ready and prepared for the holidays? Is your agency well aware of the key days for shopping and already preparing your season specific ads to boost your sales? Here are some tips to get ready and succeed this holiday season. Key Online Shopping Days Know the key dates for 2014 holiday shopping: Review Last Year’s Holiday…

    Carrie Albright/ PPC Heroin Paid Search- 5 readers -
  • PPC Roundtable: Back To School

    … As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season? Sales Directions In approaching the back to school season for e-commerce, there are 2 directions to point your sails (and sales…

    Matt Umbro/ PPC Heroin Paid Search- 4 readers -
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