Ppc Tips For Holiday

  • Utilize And Test Holiday Ad Copy

    … Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy…

    Hayley Cummings/ PPC Hero- 3 readers -
  • Get Your PPC Campaigns Ready For The Holiday Season

    … be an idea of what worked well and what didn’t work. Collaborate with your agency to create a promotional calendar for the season and make sure you know what promotions are running, when they start and for how long they will run. Read more in the full white paper: How to Keep Your Agency on Top of Holiday Ecommerce Planning What’s Your Budget…

    Carrie Albright/ PPC Heroin Paid Search- 3 readers -
  • PPC Roundtable: Back To School

    … membership durations increasing urgency for the longer durations. We've seen great success with this in other accounts. Give it a try! Have The "Back To School" Mentality I remind myself that "back to school" is indeed a holiday that needs the same attention as holiday campaigns run during Q4. As PPC professionals, I think we sometimes forget…

    Matt Umbro/ PPC Heroin Paid Search- 3 readers -
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