Ppc Toolkits

  • Quick Keyword Tool In Excel

    … Do you have an idea as to what your keywords should entail for you AdWords account, but want a quick way to come up with your list? A simple Excel formula can help with that. The first step is getting a grasp on what keywords will garner quality traffic. There are multiple keyword tools available to help with this type of research. Below…

    Jacob Brown/ PPC Heroin Paid Search- 4 readers -
  • The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!

    … preparing your campaigns. In this toolkit, you’ll find tips, tricks, and tactics on how to optimize your mobile PPC campaigns and get your landing pages in the best shape for the new year. Presented by Unbounce and Hanapin Marketing, this toolkit includes a blog post, an ebook, a whitepaper, a mobile infographic, TWO webinar recordings, and a free tool offer from Unbounce AND Hero Pro! It’s all the right stuff you need to optimize for a better mobile PPC campaign. This toolkit contains: …

    Jamie Newton/ PPC Heroin Paid Search- 11 readers -
  • PPC Account Structuring and Campaign Building in Excel

    … categories. Keeping a consistent structure according to what your client targets can be very important. In the below example the account kept a campaign structure of: “Location_Category” and an Ad Group structure of “Subcategory_Match Type”. This allows advertisers to set up an excel sheet like the one below for any sort of campaign build outs…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • Google Analytics App Now Available for the iPhone

    Are you an iPhone user? Have you ever been stuck on a morning train to work, stuck in an air port, or just did not have access to a computer; but wanted to check-in on your website traffic? Situations likes these just got much easier to handle. Earlier in the week Google launched the Google Analytics app for iPhones, to make it easier for advertisers to look into their website ...

    Jacob Brown/ PPC Hero- 5 readers -
  • Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series

    … Practices is looking to cover Quality Scores and Shopping Campaigns towards the end of June. This is a great opportunity for all those interested in Search Engine Marketing to get the latest best practices from the experts. You can also learn more about Paid Search Marketing from the PPC Heroes by viewing the whitepapers brought to you by the Hanapin Marketing team. Also, catch the next webinar on Tuesday, June 17th at 1 PM, Seven Secrets to Beating Your Competitors on Google and Bing. …

    Jacob Brown/ PPC Hero- 19 readers -
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