Ppc & Seo

  • Why We Need to Start Talking “Share of SERP”

    … for satisfied customers If you can – insert the “5 start review” widget into your SEO snippets to show off your reviews on your links And let’s be clear – these are only 2 of the many diverse link types that you need to be targeting on the SERP. Takeaways As we’ve discussed, there’s more than one way to get your brand on to the first page of Google…

    PPC Hero- 22 readers -
  • Balancing Volume, Competition, And Intent To Find The Right Keyword

    … September 15, 2016 SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come…

    PPC Heroin Paid Search- 10 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    …,” consider yourself warned on just targeting Top of Page position. v. Return On Ad Spend With this feature AdWords predicts future conversions and values based on conversion values advertisers set up. Simple enough, right? Sure, but make sure to note the following: 1) You must be eligible, meaning there must be 30 conversions in 30 days for your…

    Carrie Albright/ PPC Heroin Paid Search Google- 20 readers -
  • Leverage Paid & Organic Results to Boost Traffic to Your Site

    … We all know that paid ads appear above, to the right, and at the bottom of organic listings, and that the two most likely have an effect on each other. We also know that paid ads have the advantage of appearing at the top of the SERP, and we can easily measure performance by average position. In the PPC world we like to measure and analyze…

    Rachael Law/ PPC Heroin Paid Search- 4 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … In the spirit of last week's blog series, I'd like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I'll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your…

    Kayla Kurtz/ PPC Heroin Paid Search- 10 readers -