Ppc & Seo

  • Balancing Volume, Competition, And Intent To Find The Right Keyword

    … into your site because the audience was already interested in your page. Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads. You might despair (as I have a fair number of times) when you put…

    PPC Heroin Paid Search- 10 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    …, but the options can be overwhelming at times. So lets break down your three main choices – Conversion Optimizer, Bid Strategies, and Automated Rules – so that you can identify what matters most to you and your accounts. Conversion Optimizer is a campaign-level bidding option that allows you to set your CPA goal as it searches for as many…

    Carrie Albright/ PPC Heroin Paid Search Google- 13 readers -
  • Leverage Paid & Organic Results to Boost Traffic to Your Site

    We all know that paid ads appear above, to the right, and at the bottom of organic listings, and that the two most likely have an effect on each other. We also know that paid ads have the advantage of appearing at the top of the SERP, and we can easily measure performance by average position. In the PPC world we like to measure and analyze everything, but comparing organic stats vs.

    Rachael Law/ PPC Hero -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … to that opportunity on the B2B/lead generation side. The targeting capabilities are truly phenomenal and as the interface and engine continue to mature we'll continue to gain further usability. Yet again, getting in this space ahead of the competition (if they're not there already) could be a deal breaker later. M is for Multi-Channel Attribution…

    Kayla Kurtz/ PPC Heroin Paid Search- 5 readers -
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