Ppc & Seo

  • Balancing Volume, Competition, And Intent To Find The Right Keyword

    … September 15, 2016 SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come…

    PPC Heroin Paid Search- 10 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    …, but the options can be overwhelming at times. So lets break down your three main choices – Conversion Optimizer, Bid Strategies, and Automated Rules – so that you can identify what matters most to you and your accounts. Conversion Optimizer is a campaign-level bidding option that allows you to set your CPA goal as it searches for as many…

    Carrie Albright/ PPC Heroin Paid Search Google- 15 readers -
  • Leverage Paid & Organic Results to Boost Traffic to Your Site

    … We all know that paid ads appear above, to the right, and at the bottom of organic listings, and that the two most likely have an effect on each other. We also know that paid ads have the advantage of appearing at the top of the SERP, and we can easily measure performance by average position. In the PPC world we like to measure and analyze…

    Rachael Law/ PPC Heroin Paid Search- 1 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … paid search campaigns. Class is now in session! A is for Ad Extensions Recently, Google released new information regarding Quality Score and how that figure is calculated. It should come as no surprise that a portion of that score is to what extent you're utilizing the tools AdWords has made available to you. Ad extensions are playing a role…

    Kayla Kurtz/ PPC Heroin Paid Search- 6 readers -