Ppc & Seo

  • Why We Need to Start Talking “Share of SERP”

    …. All you really need to know is that optimizing for more universal search practices and more social engagement will also prime your publications for ranking in the Google Knowledge Graph. The K. Graph prioritizes relevancy, search intent, search context, internal linking structure, and social engagements. If you can impress and rank in the K…

    PPC Hero- 20 readers -
  • Balancing Volume, Competition, And Intent To Find The Right Keyword

    … September 15, 2016 SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come…

    PPC Heroin Paid Search- 10 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    … When beginning a new relationship with a PPC account, be it established or built from scratch, one of the most important things to manage is your bidding. How will you wrangle your new keyword friends and get them to perform to the best of their ability? Google is always happy to provide you with plenty of tools and suggestions for what to do…

    Carrie Albright/ PPC Heroin Paid Search Google- 19 readers -
  • Leverage Paid & Organic Results to Boost Traffic to Your Site

    … We all know that paid ads appear above, to the right, and at the bottom of organic listings, and that the two most likely have an effect on each other. We also know that paid ads have the advantage of appearing at the top of the SERP, and we can easily measure performance by average position. In the PPC world we like to measure and analyze…

    Rachael Law/ PPC Heroin Paid Search- 4 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … that could teach you a way to improve your paid search efforts? This could be other marketing channels (SEO, email marketing, social, print...), areas of the business that haven't been approached from a paid search perspective before, and on and on. You can learn a lot about PPC from completely non-PPC sources, so look 'em up and see what you can…

    Kayla Kurtz/ PPC Heroin Paid Search- 10 readers -
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