Ppc - Page 2

  • What is AdWords Smart Bidding? Automated Bidding Strategies

    … With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working manually…

    SEER Interactivein Paid Search- 13 readers -
  • The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

    … to your brand and educate them on your offerings. After the leads are in your funnel, you can market to them through other channels, significantly cheaper channels to push them through the funnel (which we’ll address in another post). Twitter Twitter is another great social platform to find relevant audiences. Although volume is not as large…

    Search Engine Watchin Paid Search- 9 readers -
  • The 10 Commandments of PPC Management

    … Pay-per-click (PPC) advertising on search engines is the best form of advertising for attracting targeted leads and ready-to-purchase customers. This is something I have believed for nearly 15 years of doing PPC management, and is something I will believe well into the future. There is no greater sign of buying intent than someone typing…

    Jeff Sauer/ Depth of Knowledgein Paid Search- 15 readers -
  • 6 AdWords metrics you should optimize for better ROI

    … and resources, and it involves focusing on the right metrics instead of all of them, and making the right tweaks to optimize AdWords campaigns. Wondering how you can figure out the “right” ones? Well, we’ve done away with all the complex analytics and numbers, and hand-picked six choice AdWords metrics that can help you achieve better return…

    Search Engine Watch- 10 readers -
  • AdWords Grant Policy Changes

    … In case you haven’t heard the news, there are new policies in effect that will govern the use of Adwords grant money. These new policies went into effect on January 1st and effect all accounts that use grant money. There are several changes that happened which everyone needs to be prepared for. I will go into those changes and some tips to deal…

    PPC Heroin Paid Search- 8 readers -
  • How To Build A Successful Facebook Ads Funnel

    … Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most users are not thinking of buying when they are on the platform. A graph from [...] The post How…

    Search Engine People Blog- 6 readers -
  • 5 Ways How PPC Helps In Your Brand Promotion

    … Are you planning to start a website or are you already running a website? Then, here’s a great tip for you to that will make more people visit your website. It will make promoting your business in the online world an easy task. All this can be achieved by PPC which is a model for digital marketing that can be helpful in advertising your business…

    ppc.org- 10 readers -
  • Top 3 AdWords Updates of 2017

    … more on PPC Hero. Similar Audiences for Search – May 2017 Overview Audiences have been used in search for RLSA and audience bid modifiers, but now, we can create and add similar users to search campaigns. This can be used to put more value on a search visitor who has not yet engaged with your brand. Some of the ways to use this in search is bid…

    PPC Hero- 9 readers -
  • Best of 2017: Our top 5 articles in PPC

    …, it’s definitely worth a read. Today, we’ll be turning our attention to the other great staple of Search Engine Watch content: PPC. We covered some fun ground with our PPC articles this year, from emoji in AdWords ad titles to the psychology of ad copy, to the impact of Google’s new ‘Ad’ label on marketers. Let’s not waste any more time – here…

    Search Engine Watch- 8 readers -
  • How To Write Compelling Ad Copy

    … The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were ready to buy and it has worked beautifully for [...] The post How To Write…

    Robert Brady/ Search Engine People Blogin How To's- 8 readers -
  • Ad Variations: Copy Testing in 60 Seconds

    … In this blog post we take a look at the new Ad Variations feature from AdWords and explain how it is going to make your life a whole lot easier. We all know the importance of testing ad copy, but due to the amount of effort involved it is easy to neglect, especially during busier periods. Well not anymore! What Are Ad Variations? Testing ad copy…

    Attacat of Edinburgh- 7 readers -
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