Ppc - Page 3

  • The Importance of Audience Targeting in SEM Strategy

    … audiences come to the rescue. Marketers can create audiences comprised of high-value users by leveraging tools such as Google Analytics and AdWords. These tools help analyze overwhelming volumes of data to create specific audiences for each stage of the buyer funnel. In this post we will discuss three methods for creating these audiences, using user…

    SEER Interactivein Paid Search- 12 readers -
  • Why Search Is Like The Housing Market

    … For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when…

    Arianne Donoghue/ State of Digitalin Paid Search SEO- 12 readers -
  • Killer demand gen strategy, Part 3: Facebook advertising

    … If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a platform…

    Search Engine Watchin Social- 11 readers -
  • Google Ad Suggestions : How to Turn it Off

    … Google’s efforts to create the most value for their AdWords customers may start to backfire on them. With all the great data that the new Google AdWords Beta is supplying to advertisers, a new feature has many upset about automatically generated ads going live without their knowledge. As of recently, Google AdWords started creating Search ad…

    Relevance- 11 readers -
  • Small Businesses Prefer Facebook Over Adwords

    … In March, G2 Crowd surveyed owners and executives of US small businesses and what they found was surprising. G2 Crowd found that small businesses prioritized marketing, despite being hard-pressed for financial resources. Out of the small businesses that participated, about 24% said they would concentrate funds on marketing and advertising…

    Search Engine People Blogin Social Paid Search- 5 readers -
  • AI The Rise Of The Bots in Marketing

    … We recently attended the fantastic PPC Hero conference in London, and there were some fantastic insights to take away, and one of our own, head of Paid Search, Andrew Morgan gave a fantastic talk. This is the first in a series of posts on the main talking points. Using Automation In Marketing We all know how important data is within the realms…

    Attacat of Edinburgh- 11 readers -
  • How a Customer Data Platform can improve AdWords performance

    … do to ensure that they can attract customers on this increasingly competitive channel, while avoiding these burgeoning costs? In my previous two articles, I looked at how to stop Google AdWords campaigns from failing by using a Customer Data Platform (CDP) to gain a holistic overview of customer behavior, and how data-driven attribution with a CDP…

    Search Engine Watchin Paid Search How To's- 8 readers -
  • A search marketer’s guide to using paid social media

    … The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable. It is understandable. We all need to make…

    Search Engine Watch- 6 readers -
  • Killer demand gen strategy, Part 2: Google Display Network targeting

    … This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how to craft the right creative. Now let’s chat through how to actually target these personas! Both Google Display Network and Facebook have great audience targeting capabilities…

    Search Engine Watchin Google- 11 readers -
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