Ppc - Page 4

  • How to use your data to supercharge paid search

    … can use a Customer Data Platform to gain a holistic overview of customer conversion, and properly attribute the role of each keyword in the conversion path. In this article, I’ll expand on how data-driven attribution and the use of a Customer Data Platform can supercharge your paid search activities. Content produced in partnership with Fospha…

    Search Engine Watchin Paid Search How To's- 12 readers -
  • The ultimate guide to choosing keywords for ROI

    … list: 1. Get Cost Per Click data Cost Per Click, or CPC data is invaluable to SEOs. Why should we have to test one keyword’s effectiveness against another’s when the PPC guys have already got it figured out? If marketers aren’t spending money to appear on the keyword, it’s clearly not commercially viable. We want to be using CPC data to exclude…

    Search Engine Watchin Paid Search- 15 readers -
  • How to stop Google AdWords campaigns from failing

    …? Content produced in partnership with Fospha. The benefits of data-driven attribution Attribution is defined as the process of ‘accurately assigning value to each digital marketing touchpoint across the complete user journey, providing a great understanding of what combination of events drove conversions’. Most ‘out-of-the-box’ models attribute…

    Search Engine Watch- 13 readers -
  • Evolving past last-click attribution in paid search

    … “Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution, even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization, in association with Fospha and Kenshoo, we…

    Mike O'brien/ Search Engine Watchin Paid Search- 11 readers -
  • How to Calculate Your Google AdWords Budget

    … to go beyond Google’s Keyword Planner to find the best search terms. If you want to learn more about keyword research, our Free PPC Mini-Course includes a lesson on advanced keyword research techniques. Conversion rate – What is the rate your visitors convert into customers on your website? If you don’t know your conversion rate, use ~1-2% to start…

    Jeff Sauer/ Depth of Knowledge- 10 readers -
  • Pinterest moves into paid search: What you need to know

    … Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands. So, how does Pinterest PPC work, how…

    Search Engine Watchin Social Paid Search How To's- 11 readers -
  • Do you need a PPC management expert?

    … effectiveness On the face of it, one of the main points of the argument boils down to cost effectiveness. For a business, the obvious question is: why would you pay a potentially hefty management fee if you could find the time in-house and do it yourself? Especially when PPC is just a bidding system, and does not require design or development skills. Dig…

    Search Engine Watchin Paid Search- 10 readers -
  • Bing Ads Content Data To Be Deleted

    … October 17, 2017 Bing Ads Content Network Change On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over. To solidify this even further, Bing Ads is now sending out emails to any…

    PPC Heroin Display Content- 9 readers -
  • Google AdWords: The Beginner’s Guide

    … in tandem with Google AdWords, to the extent that the two are linked inextricably. Of every dollar spent on digital advertising in the US 42 cents goes to Google, and the search giant brought in 96% of its revenues in 2016 from pay-per-click (PPC) advertising. It is easy to see why the format has such enduring appeal. Any business can get started…

    Search Engine Watchin Affiliate Paid Search Google- 13 readers -
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