Ppc - Page 5

  • Why Brand Ad Campaigns Are Important

    … are allowed to purchase their names as keywords, but you cannot use their name in your ad copy. Also, make sure you aren’t using Dynamic Keyword Insertion (DKI) in your headlines and create an infringement problem for yourself. Google does have an AdWords Trademark Policy to help protect you and others from trademark infringement. Other Brand Benefits…

    PPC Heroin Paid Search SEO- 15 readers -
  • Adwords: Higher Conversions & Lower CPA With Manual Bidding

    … AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard to crack. One of the biggest challenges new marketers face is developing a sound bidding [...] The post Adwords: Higher Conversions & Lower CPA With Manual Bidding appeared first on Search Engine People Blog. …

    Search Engine People Blogin Affiliate Paid Search- 8 readers -
  • Coffee Talk: Catching Up With Hanapin’s PPC Experts

    … we need to properly talk PPC. A woman makes her way to the counter, Chihuahua in tow. The shelves of the shop are lined with vintage sci-fi novels and succulents. The shop is abuzz with chatter and the sound of steam being released from the espresso machine. SJ and I have been working together for 4 years but I’ve never just sat down to chat about…

    PPC Hero- 10 readers -
  • Seer Joins Bing’s Elite Partner Program

    … Microsoft selected Seer to join their Bing Elite Partners program. The humble hustle of our PPC team delivering hard hitting client results on Bing helped the world’s second largest search advertising provider see the true value Seer provides clients through their platform. So what is this Bing Elite Partner stuff really mean?! Simply put…

    SEER Interactivein Paid Search- 16 readers -
  • Make Your AdWords Call-Only Ads Stand Out

    … For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant that a click on the headline would go to your website, a click on the [...] The post Make Your AdWords Call-Only Ads Stand Out appeared…

    Robert Brady/ Search Engine People Blogin Paid Search- 9 readers -
  • How To Improve Your Marketing ROI With Facebook Ads

    … Do you ever feel like your marketing campaign is being ignored by your audience? Are you sick and tired of creating marketing campaigns that are not converting? The truth is: It is not only you. Millions of marketers like you are creating campaigns every day. They wonder if they should continue to spend hundreds [...] The post How To Improve Your…

    Search Engine People Blogin Social How To's- 7 readers -
  • Supercharge Your Ads With Adwords Location Extensions

    … If you are running ads on Google then you probably want more customers to visit your business. Local extensions allows you to display your address, a map to your location, or the distance to your business underneath your main ads as shown in the example below: Mobile Browsing Is Increasing - Location Ads Can [...] The post Supercharge Your Ads With Adwords Location Extensions appeared first on Search Engine People Blog. …

    Joydeep Bhattacharya/ Search Engine People Blogin Paid Search- 13 readers -
  • Dynamic Adwords: Show The Customer What They Want To See

    … “Give the customer what they want” is a tried and tested method for getting customer engagement and more sales. But what if your customers want something extremely specific? How can you make sure that what you’re showing them is exactly what they want to see? Imagine a situation where you could show your customer [...] The post Dynamic Adwords…

    Search Engine People Blogin Paid Search- 14 readers -
  • Google Pushes Websites to Use HTTPS (SSL)

    ….), then advertisers won’t keep paying Google for these visitors. Plus using an SSL certificate (necessary for HTTPS) requires that a business proves that it is who it claims to be. So requiring HTTPS helps Google’s business by A) preventing advertisers from shooting themselves in the foot with untrustworthy web pages and b) helping to reduce suspicious…

    Andrew Percey/ prometheusinternetmarketing.comin Paid Search- 23 readers -
  • How to Use Facebook’s Dynamic Ads

    … Dynamic ads match the right people with the right products. Much like retargeted AdWords campaigns, Facebook’s ad service maximizes each dollar spent on digital advertisements. With such a large active user base, it makes sense for B2B and B2C companies to leverage the social media powerhouse in their advertising campaigns. Learn how to use…

    Stephen Moyers/ Search Engine People Blog- 10 readers -
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