Ppc

  • Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

    In 2017, Google rolled out 43 separate updates and changes to its AdWords platform. From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go about their craft.

    Search Engine Watch- 18 readers -
  • The must-have tools for paid search success

    … Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential tools to achieve PPC success. The paid search industry is set to develop…

    Search Engine Watch- 12 readers -
  • Google and Facebook Claim 60% of 2017 Digital Ad Spend

    … Implications of the Duopoly’s Market Grip on your Digital Strategy The power and influence of Facebook and Google gets stronger every year and will have a major impact on your digital marketing strategy for 2018. Commentators in the digital marketing space told us last year that the two major online players of Google and Facebook [...] The post…

    Search Engine People Blog- 11 readers -
  • Sales and Marketing Acronyms

    … automatic updates whenever new content is published. SaaS: Software as a Service SaaS is software hosted on the cloud by a third party company. Marketing firms will often use SaaS to allow for easier collaboration. It stores information on the cloud and examples include Google Apps, Salesforce and Dropbox. SEO: Search Engine Optimization…

    Marketing Technology Blogin Paid Search- 10 readers -
  • How to get started with Facebook advertising: A step-by-step guide

    … Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting a large number of options for marketers and business owners who want…

    Search Engine Watchin Social How To's- 8 readers -
  • A beginner’s guide to using negative keywords in PPC

    … Let’s set the scene. You’ve signed up to Google Adwords, entered your payment details, maybe even created a few ads and got to grips with the different types of matches for keywords. You may even have gone ahead and sent your ads live. Easy enough. But you are fully aware that it doesn’t end there. PPC can be an expensive hobby and you’re…

    Search Engine Watch- 7 readers -
  • SEO’s Long Tail Keyword Problem

    … on your experiences, and that’s OK). This is why so many of us in SEO go for the head or mid-tail. It’s kinda impossible to do keyword and competitive research to identify keyword opportunities for millions, much less build the content. So, we sort by search volume in a tool, like SEMRush, and get cranking on the top 1,000 or so. Seer…

    SEER Interactivein SEO- 6 readers -
  • [Report] Why should marketers care about transparency in paid media?

    … Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing…

    Search Engine Watch- 5 readers -
  • A beginner’s guide to display advertising

    If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper venue.

    Amanda Disilvestro/ Search Engine Watch- 3 readers -
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