• LinkedIn PPC: 5 Common Mistakes To Avoid

    … With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for several years, but I’ve noticed that adoption has been slow…

    Robert Brady/ Search Engine People Blogin Paid Search SEO- 35 readers -
  • 7 Search Advertising Network Goes Out Of Business

    … In surprising news, 7Search has completely shut down operations and is no longer in business. While advertisers are concerned about the loss of inventory, publishers are worried they may not get paid with a company shutting down so fast. The company has not answered questions, or returned calls from PACEDM inquiring about the business – but we…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 33 readers -
  • Emoji appear in Google AdWords ads titles

    … Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although prior instances of emoji in AdWords seemed to be caused by a loophole that allowed certain character combinations to pass through Google checks…

    Search Engine Watchin Social Paid Search Google- 32 readers -
  • How will Google’s new ‘Ad’ label impact marketers?

    … change makes sense when viewed at a higher level. Google’s ‘Ad’ labels have gone from garishly overbearing to their latest camouflage iteration in the course of just two years: The change from yellow to green in mid-2016 was reported to have a positive impact for paid search CTR, and few will doubt that last week’s move was led by exactly the same…

    Search Engine Watchin Paid Search How To's- 29 readers -
  • Can Google get users on board with “shortcuts in search”?

    … Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information on dozens of topics, including sports…

    Search Engine Watchin Paid Search Google- 28 readers -
  • The psychology of language for paid search

    … The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an interesting presentation in Brighton SEO, offering useful tips on how to improve your language when creating PPC copy. According to Sophie Turton, people don’t buy what you do…

    Search Engine Watchin Paid Search- 27 readers -
  • The Benefits of Online Remarketing

    … potential customers have already been exposed to your brand, they are more likely to make a conversion each time they are re-exposed. Over a longer period of time, their brand retention will build, and they will start to notice your brand as a strong player in the industry. This process increases your conversion rate per click. Improved ROI With higher…

    Growmapin Paid Search- 27 readers -
  • Three strategies for cracking the B2B code on Facebook

    … When most people think Facebook advertising, they think B2C marketing. Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective – because it would be too hard to get in front of professionals, decision makers, and the right industry positions, and even if you do, they’re not in the mood to think about…

    Search Engine Watchin Social- 26 readers -
  • User Testing the SERPs: How Do Your Customers Really Search?

    … How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for “SEO Research” are all about keyword research). The correct answer is: Ask your users! Historically, SEO…

    SEER Interactivein How To's- 25 readers -
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